Job Title: Sales Executive In Catering
Education: BFA in Interior Architecture, CU Denver
Previous Experience: I have extensive experiance in Telecommunications sales and the basic sales training that I recieved over the years has tought be the skills that I use everyday. I moved into Catering as it is a family business, however the sales process, while more simple from a product perspective, is similar.
Job Tasks: My company is a corporate catering company focusing on breakfast, lunch and dinner for the executive group. We do not focus on the wedding or social party business. I call upon office administrators who are in charge of ordering food for client meetings, trainings, executive lunches, etc. I spend at least four hours a day on the phone with prospective and repeat clients. I ask them how often they bring in food from catering companies, what kind of food they bring in and for how many. I attempt to establish if we would be a good fit for thier needs and learn how they do their business - as it relates to me. For example: they order in lunch everyday and have frequent breakfast meetings - this is a good prospect. Companies that run regular training classes are good clients for me. I call these companies at least once a week, frequently more.
Call backs to clients is also important. I call back to those who have tried our food for the first time, touch base with those who I have not talked to recently as well as call those who have not ordered in a few weeks in order to make sure there is not a problem.
The other part of my day consists of writting orders, assisting in database management, and some marketing. I do not travel.
Best and Worst Parts of the Job: The best part of my job is the food! It is a fun thing to talk about. The worst part is when we mess up. It really puts people - my contacts - the ones that do the ordering in a terrific jam. And unfortunately, in every business there are mess-ups.
Job Tips: I suggest working for a larger organization with good sales training as a start. While this is primarily a relationship sale there are times when knowing how to handle objections and ask the hard questions are necessary skills. Start by being the small fish in a large pond - there will be successfull people to emulate and examples of what not to do.
Additional Thoughts: Catering is typically a very unprofessional business. Pick the company very carefully. A good chef does not necessarily make a good business manager.
These schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).
Request info from multiple schools, by clicking the Request Info links.
Baker College is proud to be the largest independent college in Michigan with the most focused approach to education and training available. With one of the highest graduate employment rates in the country, our mission is to help our students find meaningful employment.
Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.
Founded in 1911, Southern Methodist University (SMU) is a nationally ranked private university with seven degree-granting schools.
Syracuse University’s School of Information Studies (iSchool) - The Original Information School - is proud of its position as a leader in the field.
About Baylor University
Baylor is nationally-ranked as a research and academic institution by both U.S. News & World Report and Kiplinger’s.
#1 Best Online College
Northern Arizona University understands the need for flexibility in your learning journey.
See What’s Possible When You Earn a Degree at Florida Tech 100% Online
Pursue a certificate, master, or doctorate degree in Psychology at The Chicago School for Professional Psychology.
Concordia University - Portland offers several fully online 14-month Master of Education (M.Ed.) programs and a fully online Doctorate of Education (Ed.D.) program.
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Sales Managers, including: