Job Title: Senior Account Manager, CBS Radio, Oldies 103
Education: BA Political Science, Westfield State College
Previous Experience: Development Assistant (Fundraising) for a non-profit women's organization Advertising Assistant Major Multi-location, retailer in Boston Radio Sales at other radio stations
Job Tasks: The station I work for is a 50,000 watt radio station licensed in Boston, MA. I work with a variety of clients to develop branding and advertising programs utilizing on-air commercials as well as digital interactives. I work with people in a very diverse list of industries. My clients include Boch Automotive, Avon Breast Cancer Walk, iParty, Simon Malls, TD Banknorth Garden, the Massachusetts Horticultural Society, and the JFK Museum and Library. I work both directly with clients and with advertising agencies who are hired to coordinate complex programs. Because my business is dependent on repeat business, I must maintain close relationships and build long standing trust. My clients have many radio stations to choose from so I need to establish myself as their advisor in what can be a very uncertain environment. As for travel, most of my clients are local so I only need to travel in the general listening area of the radio station which is as far west as Worcester and everything east. However, I do have several clients around the country that I service, as well. Those relationships are harder to maintain as they are rarely face-to-face. They are handled through phone calls, emails, and fax machines. Occasionally, these clients make trips into the market and I see them sometimes only once a year. My account list can change quickly as business merge or go out of business. I have to continuously prospect for new clients and I can do that by seeing who is advertising in other places like TV, Newspapers, etc.
Best and Worst Parts of the Job: The best part of my job is the flexibility. I am able to work around my children's school and activities. Since I essentially run my own business, my income is limited only by the amount of time I choose to put in and occasionally by running out of product. A radio station has a limited number of commercials that we run in an hour and sometimes we can be sold out.
1. Be ready not to make any money during the first year
2. Be ready to make a lot of money if you put in the time
3. Be ready for a lot of rejection
4. Do it because you love it
5. Be persistant and wear a suit of armor.
These schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).
Request info from multiple schools, by clicking the Request Info links.
CSU Global Campus - FTFYF Programs
Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.
Founded in 1911, Southern Methodist University (SMU) is a nationally ranked private university with seven degree-granting schools.
Syracuse University’s School of Information Studies (iSchool) - The Original Information School - is proud of its position as a leader in the field.
About Boise State University
Boise State University is a highly respected, public, metropolitan research university offering lifelong learning.
Earn your graduate degree online with Northcentral University.
Founded in 1766, Rutgers, The State University of New Jersey, is a leading national public research university and the state’s preeminent, comprehensive public institution of higher learning.
Welcome to Argosy University
Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
Pursue a certificate, master, or doctorate degree in Psychology at The Chicago School for Professional Psychology.
Concordia University - Portland offers several fully online 14-month Master of Education (M.Ed.) programs and a fully online Doctorate of Education (Ed.D.) program.
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Sales Managers, including: