dcsimg

Career Story: Senior Account Manager At A Radio Station

Senior Account Manager At A Radio Station

Job Title: Senior Account Manager, CBS Radio, Oldies 103

Education: BA Political Science, Westfield State College

Previous Experience: Development Assistant (Fundraising) for a non-profit women's organization Advertising Assistant Major Multi-location, retailer in Boston Radio Sales at other radio stations

Job Tasks: The station I work for is a 50,000 watt radio station licensed in Boston, MA. I work with a variety of clients to develop branding and advertising programs utilizing on-air commercials as well as digital interactives. I work with people in a very diverse list of industries. My clients include Boch Automotive, Avon Breast Cancer Walk, iParty, Simon Malls, TD Banknorth Garden, the Massachusetts Horticultural Society, and the JFK Museum and Library. I work both directly with clients and with advertising agencies who are hired to coordinate complex programs. Because my business is dependent on repeat business, I must maintain close relationships and build long standing trust. My clients have many radio stations to choose from so I need to establish myself as their advisor in what can be a very uncertain environment. As for travel, most of my clients are local so I only need to travel in the general listening area of the radio station which is as far west as Worcester and everything east. However, I do have several clients around the country that I service, as well. Those relationships are harder to maintain as they are rarely face-to-face. They are handled through phone calls, emails, and fax machines. Occasionally, these clients make trips into the market and I see them sometimes only once a year. My account list can change quickly as business merge or go out of business. I have to continuously prospect for new clients and I can do that by seeing who is advertising in other places like TV, Newspapers, etc.

Best and Worst Parts of the Job: The best part of my job is the flexibility. I am able to work around my children's school and activities. Since I essentially run my own business, my income is limited only by the amount of time I choose to put in and occasionally by running out of product. A radio station has a limited number of commercials that we run in an hour and sometimes we can be sold out.

Job Tips:
1. Be ready not to make any money during the first year

2. Be ready to make a lot of money if you put in the time

3. Be ready for a lot of rejection

4. Do it because you love it

5. Be persistant and wear a suit of armor.

Popular Schools offering Management Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads

You've found Ashford University, where school comes to you. Earn your bachelor's or master's degree online.

  • Programs: BA/Operations Management and Analysis, BA/Organizational Management - No Concentration, MA/Organizational Management - Organizational Leadership, more...
  • Degrees: Bachelor, Master

Try Your Introductory Course Risk Free

  • Programs: Bachelor of Science in Management, Master of Arts in Human Dynamics, Bachelor of Science in Business Administration, more...
  • Degrees: Bachelor, Master, Associate

A degree from CTU connects you to what matters most: powerful professional network, real-world professional faculty and innovative technology. Once you earn your degree you hit the ground running.

  • Programs: Bachelor of Science in Management, Bachelor of Science in Project Management, Master of Science in Management , more...
  • Degrees: Bachelor, Master
  • Programs: BS - Business Management, MS - Management, BS - Organizational Leadership, more...
  • Degrees: Bachelor, Master
UEI College
Anaheim, Bakersfield, El Monte, Encino, Fresno, Gardena, Huntington Park, Ontario, Riverside, San Marcos, Stockton

At UEI College, we want you to succeed. We’re like a family and we want you to be a part of it.

  • Programs: Business Office Administration (8-Month Diploma Program)
  • Degrees: Diploma

Push Your Creativity To The Next Level

  • Programs: Innovation & Entrepreneurship, Master of Science (Online)
  • Degrees: Master

You’re serious about success. With your busy schedule and the desire to move your career forward, you can earn an accredited associate, bachelors or master’s degree at a pace that works for you anywhere, anytime, 24/7.

At AIU, the Serious U, you can get started to get ahead.

  • Programs: Bachelor's (BBA) - Management, MBA - Management, MBA - Project Management, more...
  • Degrees: Bachelor, Master
California College San Diego
National City, San Diego, San Marcos

The Secret to Getting Ahead is Getting Started

  • Programs: Business Administration - Property Management (BS), Business Administration (BS)
  • Degrees: Bachelor

Pursue a certificate, master, or doctorate degree in Psychology at The Chicago School for Professional Psychology.

  • Programs: Ph.D. Organizational Leadership
  • Degrees: Doctorate
Platt College
Alhambra, Anaheim, Ontario, Riverside

Turn your talents into a career at nationally recognized and accredited Platt College.

  • Programs: Business Management
  • Degrees: Associate
Matching School Ads

Additional Career Stories for Sales Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Sales Managers, including:

Back to Top
SPEAK TO AN ADVISOR 1.844.285.6104