Job Title: Senior Account Manager, CBS Radio, Oldies 103
Education: BA Political Science, Westfield State College
Previous Experience: Development Assistant (Fundraising) for a non-profit women's organization Advertising Assistant Major Multi-location, retailer in Boston Radio Sales at other radio stations
Job Tasks: The station I work for is a 50,000 watt radio station licensed in Boston, MA. I work with a variety of clients to develop branding and advertising programs utilizing on-air commercials as well as digital interactives. I work with people in a very diverse list of industries. My clients include Boch Automotive, Avon Breast Cancer Walk, iParty, Simon Malls, TD Banknorth Garden, the Massachusetts Horticultural Society, and the JFK Museum and Library. I work both directly with clients and with advertising agencies who are hired to coordinate complex programs. Because my business is dependent on repeat business, I must maintain close relationships and build long standing trust. My clients have many radio stations to choose from so I need to establish myself as their advisor in what can be a very uncertain environment. As for travel, most of my clients are local so I only need to travel in the general listening area of the radio station which is as far west as Worcester and everything east. However, I do have several clients around the country that I service, as well. Those relationships are harder to maintain as they are rarely face-to-face. They are handled through phone calls, emails, and fax machines. Occasionally, these clients make trips into the market and I see them sometimes only once a year. My account list can change quickly as business merge or go out of business. I have to continuously prospect for new clients and I can do that by seeing who is advertising in other places like TV, Newspapers, etc.
Best and Worst Parts of the Job: The best part of my job is the flexibility. I am able to work around my children's school and activities. Since I essentially run my own business, my income is limited only by the amount of time I choose to put in and occasionally by running out of product. A radio station has a limited number of commercials that we run in an hour and sometimes we can be sold out.
1. Be ready not to make any money during the first year
2. Be ready to make a lot of money if you put in the time
3. Be ready for a lot of rejection
4. Do it because you love it
5. Be persistant and wear a suit of armor.
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