dcsimg

Career Story: Senior Vice President Of Sales For An Internet Ad Network

Senior Vice President Of Sales For An Internet Ad Network

Job Title: Senior Vice President Of Technology Sales

Type of Company: I work for an Internet advertising network that sells and places advertising across thousands of web sites, and sells the technology and services that enable branded media companies to build and manage similar businesses.

Education: BA in Economics and Accounting, College of the Holy Cross

Previous Experience: I started my career in public accounting as an auditor for five years. I then went to work in the corporate finance department of a large magazine publishing company. After several years in various financial roles, I became the first VP of Operations for the company's Internet division handling Internet advertising, e-mail newsletters, and web analytics.

Job Tasks: I am responsible for finding media companies (like an online magazines or newspapers) that are interested in building and managing online advertising networks using our tools and services. In most cases, I'm helping traditional media companies grow and scale their online presence, and aggregate larger audiences than they are able to attract to their single branded web site. The tools are complex and ever changing, the marketplace is crowded with many players, the sales cycle can be very slow, but I'm working with great brands to build new and substantial Internet advertising businesses, and building strong and lasting relationships.

When I'm not working directly with customers and prospects, I am managing, mentoring, and training my team, working with the technology development team on product enhancements, and working with the marketing team on constantly crafting, changing, and delivering our market message.

Best and Worst Parts of the Job: The best part is helping people form a strategy for a new business line from inception, then watching the new business grow from an idea to reality. The worst parts are keeping the message simple and easy, not getting bogged down into very small and technically challenging details, and figuring out who the true champion of the business proposition is within the target organization.

Job Tips:
1. Anyone interested in selling Internet advertising technology should first spend some time trying to either sell, plan or manage Internet advertising themselves. Understanding the landscape from a publisher's, marketer's or ad operations professional's perspective will prove to be tremendously valuable when delivering your message in the market.

2. One should also recognize that every client situation is different, and there are no "cookie cutter" approaches. Each technology sales situation is like a consulting engagement. Your customers will be an idea, a vision, and a business strategy and solution - not a list of technical specifications.

Additional Thoughts: Always learn something new every day. If you are not learning and challenging yourself, you are not growing and not improving. Work as hard as you can in the job that you have today, and constantly try to improve what you do and the value you bring to your organization. If you do these things, you won't have to worry about the future, because it will take care of itself.

Popular Schools offering Management Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads

Welcome to Argosy University

Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges:  College of Behavioral Sciences, Graduate School of Business and Management, College of Education,  College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.

  • Programs: Management (MSM), Business Administration - Organizational Management (BS) (Online), Business Administration (AS) (Online), more...
  • Degrees: Master, Bachelor, Associate

Pursue your education at Ohio Christian University.

  • Programs: Associate of Arts in Business - Business Management, Bachelor of Arts in Business - Business Management, Master of Management, more...
  • Degrees: Associate, Bachelor, Master

Earn your graduate degree online with Northcentral University.

  • Programs: Organizational Leadership - PhD in Bus. Admin., MS Organizational Leadership - Project Management, MS Organizational Leadership - Health Care Administration, more...
  • Degrees: Doctorate, Master
National Career College
Panorama City

Choosing a school and a new career path can be a very overwhelming process.

  • Programs:
  • Degrees:
Platt College
Alhambra, Anaheim, Ontario, Riverside

Turn your talents into a career at nationally recognized and accredited Platt College.

  • Programs: Business Management
  • Degrees: Associate
California College San Diego
National City, San Diego, San Marcos

The Secret to Getting Ahead is Getting Started

  • Programs: Business Administration (BS)
  • Degrees: Bachelor

Recognized by the U.S. News and World Report for: Best Online Programs, Bachelor’s 2017, Best Online Programs, Grad Education 2017 and Best Online Programs, Bachelor’s for Veterans 2017

  • Programs: MBA Nursing Administration and Leadership (MBA) - Online
  • Degrees: Master

Our objective is to prepare you for a life-long, successful career in Media Arts, Business or Information Technology. Our goal is to provide you with the best possible foundation that will serve you in your first job as well as throughout your career.

  • Programs: Bachelor of Science Degree in Business Administration
  • Degrees: Bachelor

Pursue a certificate, master, or doctorate degree in Psychology at The Chicago School for Professional Psychology.

  • Programs: Ph.D. Organizational Leadership
  • Degrees: Doctorate

Since 1888, The University of Scranton has grounded its education in Catholic and Jesuit principles based on intellectual growth and integrity, all of which shape the online master’s and certificate programs.

  • Programs: Online MBA specialization in Operations Management, Online MBA specialization in Enterprise Resource Planning, Online General MBA
  • Degrees: Master
Matching School Ads

Additional Career Stories for Sales Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Sales Managers, including:

Back to Top
SPEAK TO AN ADVISOR 1.844.285.6104