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Career Story: Services Manager For An Internet Search Marketing Firm

Services Manager For An Internet Search Marketing Firm

Job Title: Client Services Manager - Search Marketing

Type of Company: I work for a search engine marketing company in a suburb of Boston.

Education: BA, Communications, UMass-Amherst

Previous Experience: Public Relations - 3 Years: I worked at a public relations company for three years prior to my current position.

Intern: Worked as an intern in PR for a year.

Job Tasks: I am a Client Services Manager, which means I manage several people here and our relations with clients and act as go-between with our company's senior management. A big responsibility of mine is strengthening my five-member team and making sure we are setting (and attaining) goals that dovetail with their career aspirations. It is also my responsibility to handle difficult situations in which we fail to come through for our clients.

My day consists of checking all outstanding items my team has and making sure they are sending me their deliverables before sending them out to the client. At least once a week, I report any major developments or changes in our accounts to my director. Much of my energy, of course, is devoted to maintaining a strong relationship with clients and making sure they are happy with their account team. This is done through email, phone calls and paying them periodic visits. And finally I work with our sales team on "upsells" and renewals for existing clients. Renewals are especially important and I work with our sales people to build a so-called "scope of work" and encourage our clients to renew.

Best and Worst Parts of the Job: The best part of my job is being able to work with people on my team to help them develop into strong assets to the company. Another great part of my job is being able to interact and network with different clients in all different industries.

A pitfall of my job is lack of time, and high pressure situations (only at certain points, not consistently).

Job Tips: My first piece of advice would be to make sure you are ready to work extra hours and you aren't looking for a 9-5 job. While sometimes you will have normal hours, that is not always the case. The second is that you are outgoing and can be aggressive when needed in order to make sure clients get what they want and maintain a healthy relationship with their team. And the third tip I would give is to not take things personally. Clients are bound to criticize from time to time, and it's important that you understand it's business and not personal.

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