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Advertising Managers

Advertising managers plan and oversee advertising policies, programs and the promotions staff. Those in advertising management try to increase the interest in the purchasing of a product or service for a company. They strive to determine the most effective plan for informing customers regarding their company's products and services. An advertising manager collaborates with marketing directors to identify the firm's target markets, outline objectives and develop budgets for the advertising campaign.

In small companies an advertising manager might serve as a connection between the company and the advertising agency that has been chosen to perform advertising and promotional activities. In large companies those in advertising management direct in-house account, media and creative services departments. Advertising managers work in virtually every industry.

Some of the common job titles are advertising director, retail advertising sales manager, promotions director, marketing and promotions manager and advertising sales manager.

Responsibilities

  • Create advertising and promotional material
  • Keep track of the effectiveness of an advertising campaign
  • Develop budgets and submit program cost estimates as part of a campaign plan development
  • Assist with yearly budget development
  • Coordinate the activities of applicable departments
  • Evaluate promotional material
  • Identify and develop contacts for promotional campaigns
  • Prepare and negotiate advertising and sales contracts
  • Discuss with department managers topics including selection of advertising media, contracts and products to advertise
  • Gather information to develop advertising campaigns

Job Characteristics

Advertising managers work under pressure when schedules change, problems occur and deadlines need to be met. They may travel to meet with representatives of communications media or with clients. Working more than 40 hours per week is common in the occupation.

Advertising managers should be creative, flexible and highly motivated. The ability to persuasively communicate orally and in writing is important. Good computer skills are also important for the job.

Employment Outlook

From 2006 to 2016 the Bureau of Labor Statistics projects a 6% growth rate for advertising manager jobs. In 2006 the median annual earnings for advertising managers was $73,060 and in the advertising and related services industry it was $97,540. Many managers are given bonuses, participate in profit-sharing plans and are given stock in the company.

Approximately one-fourth of advertising managers are employed in the professional, scientific and technical services industries and wholesale trade. Those with a high level of creativity, a college degree and related experience should have the best opportunities. Some experienced, successful advertising managers move up to top executive positions.

In descending order the highest paying industries for advertising managers are securities and commodity brokerages; electrical and electronic goods merchant wholesalers; hardware, plumbing and heating equipment and supplies merchant wholesalers; advertising, public relations and related services; and agriculture, construction and mining machinery manufacturing.

Education, Certification, and Licensing

Many employers seek candidates that hold a bachelor's degree in advertising or journalism. Some employers require a master's degree. Some managers take certification programs. Most advertising management positions are filled by experienced personnel.

Beneficial college courses include consumer behavior, marketing, communications, business administration, journalism sales, market research, communications methods and technology, photography, visual arts and arts history. In addition, having the necessary computer skills to conduct advertising campaigns on the Internet is highly beneficial.

Resources

Major Employers

The top job providing industries are advertising, public relations and related services; private companies; newspaper, periodical, book and directory publishers; radio and television broadcasting; and business, professional, labor, political and similar occupations.

Schools for Advertising Managers are listed in the Browse Schools Section.

Metro Areas Sorted by Total Employment for:
Advertising Managers

Listed below are metro areas sorted by the total number of people employed in Advertising Managers jobs , as of 2015

Source: 2015 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov.

     
Metro Area (Alabama) Total Employment Annual Median Salary
Hoover 40 $110,940
Birmingham 40 $110,940
     
Metro Area (Alaska) Total Employment Annual Median Salary
Anchorage 40 $58,830
     
Metro Area (Arizona) Total Employment Annual Median Salary
Scottsdale 310 $94,010
Mesa 310 $94,010
Phoenix 310 $94,010
Tucson 70 $92,880
     
Metro Area (Arkansas) Total Employment Annual Median Salary
Conway 60 N/A
North Little Rock 60 N/A
Little Rock 60 N/A
     
Metro Area (California) Total Employment Annual Median Salary
Anaheim 1870 $101,830
Long Beach 1870 $101,830
Los Angeles 1870 $101,830
Oakland 870 $111,910
Hayward 870 $111,910
San Francisco 870 $111,910
San Diego 250 $73,700
Carlsbad 250 $73,700
Arden 220 $84,100
Arcade 220 $84,100
Roseville 220 $84,100
Sacramento 220 $84,100
San Bernardino 180 $60,280
Ontario 180 $60,280
Riverside 180 $60,280
San Jose 130 $91,760
Santa Clara 130 $91,760
Sunnyvale 130 $91,760
Fresno 50 $67,350
Thousand Oaks 40 $59,360
Oxnard 40 $59,360
Ventura 40 $59,360
Santa Maria 40 $88,230
Santa Barbara 40 $88,230
Arroyo Grande N/A $81,300
San Luis Obispo N/A $81,300
Paso Robles N/A $81,300
     
Metro Area (Colorado) Total Employment Annual Median Salary
Lakewood 430 $127,560
Aurora 430 $127,560
Denver 430 $127,560
Boulder 70 $186,720
     
Metro Area (Connecticut) Total Employment Annual Median Salary
Stamford 140 $133,950
Norwalk 140 $133,950
Bridgeport 140 $133,950
East Hartford 60 $87,790
West Hartford 60 $87,790
Hartford 60 $87,790
     
Metro Area (Florida) Total Employment Annual Median Salary
West Palm Beach 310 $103,560
Fort Lauderdale 310 $103,560
Miami 310 $103,560
St. Petersburg 100 $84,360
Clearwater 100 $84,360
Tampa 100 $84,360
Orlando 100 $114,690
Sanford 100 $114,690
Kissimmee 100 $114,690
Jacksonville 60 $77,020
Gainesville 30 $112,410
     
Metro Area (Georgia) Total Employment Annual Median Salary
Roswell 890 $92,490
Sandy Springs 890 $92,490
Atlanta 890 $92,490
     
Metro Area (Hawaii) Total Employment Annual Median Salary
Urban Honolulu 170 $84,950
     
Metro Area (Idaho) Total Employment Annual Median Salary
Boise City 100 $59,410
     
Metro Area (Illinois) Total Employment Annual Median Salary
Peoria 110 $82,630
Urbana 30 $78,710
Champaign 30 $78,710
Springfield N/A $69,450
     
Metro Area (Indiana) Total Employment Annual Median Salary
Anderson 230 $81,050
Carmel 230 $81,050
Indianapolis 230 $81,050
     
Metro Area (Iowa) Total Employment Annual Median Salary
West Des Moines 90 $91,320
Des Moines 90 $91,320
     
Metro Area (Kansas) Total Employment Annual Median Salary
Wichita 50 $71,980
     
Metro Area (Kentucky) Total Employment Annual Median Salary
Fayette 40 $70,210
Lexington 40 $70,210
     
Metro Area (Louisiana) Total Employment Annual Median Salary
New Orleans 120 $56,020
Metairie 120 $56,020
Baton Rouge 80 $65,260
Bossier City 50 $51,840
Shreveport 50 $51,840
     
Metro Area (Maine) Total Employment Annual Median Salary
South Portland 90 $79,510
Portland 90 $79,510
     
Metro Area (Maryland) Total Employment Annual Median Salary
Towson 300 $102,700
Columbia 300 $102,700
Baltimore 300 $102,700
     
Metro Area (Michigan) Total Employment Annual Median Salary
Dearborn 440 N/A
Warren 440 N/A
Detroit 440 N/A
Wyoming 70 $59,500
Grand Rapids 70 $59,500
     
Metro Area (Mississippi) Total Employment Annual Median Salary
Jackson 90 $50,030
Pascagoula 30 $61,450
Biloxi 30 $61,450
Gulfport 30 $61,450
     
Metro Area (Missouri) Total Employment Annual Median Salary
Springfield 30 $94,170
     
Metro Area (Nebraska) Total Employment Annual Median Salary
Lincoln 50 $83,830
     
Metro Area (Nevada) Total Employment Annual Median Salary
Paradise 260 $78,380
Henderson 260 $78,380
Las Vegas 260 $78,380
Reno 50 $83,320
     
Metro Area (New Hampshire) Total Employment Annual Median Salary
Manchester 60 $92,130
     
Metro Area (New Jersey) Total Employment Annual Median Salary
Trenton 40 $141,290
Hammonton N/A $139,450
Atlantic City N/A $139,450
     
Metro Area (New Mexico) Total Employment Annual Median Salary
Albuquerque N/A $57,280
     
Metro Area (New York) Total Employment Annual Median Salary
Niagara Falls 100 $85,560
Cheektowaga 100 $85,560
Buffalo 100 $85,560
Rochester 70 $61,930
Schenectady 50 $88,330
Troy 50 $88,330
Albany 50 $88,330
     
Metro Area (North Carolina) Total Employment Annual Median Salary
Raleigh 70 $82,890
Salem 70 $116,880
Winston 70 $116,880
Greensboro 40 $86,580
High Point 40 $86,580
     
Metro Area (Ohio) Total Employment Annual Median Salary
Columbus 170 $94,230
Elyria 110 $82,500
Cleveland 110 $82,500
Akron 50 $65,040
Toledo 40 N/A
Dayton 40 $91,940
     
Metro Area (Oklahoma) Total Employment Annual Median Salary
Oklahoma City 100 $56,200
Tulsa 70 $47,120
     
Metro Area (Oregon) Total Employment Annual Median Salary
Eugene 40 $62,520
     
Metro Area (Pennsylvania) Total Employment Annual Median Salary
Pittsburgh 80 $96,970
Carlisle 50 $95,770
Harrisburg 50 $95,770
     
Metro Area (Puerto Rico) Total Employment Annual Median Salary
Caguas 140 $73,410
Carolina 140 $73,410
San Juan 140 $73,410
     
Metro Area (South Carolina) Total Employment Annual Median Salary
North Charleston 70 N/A
Charleston 70 N/A
Mauldin 60 $66,530
Greenville 60 $66,530
Anderson 60 $66,530
Columbia 40 $72,370
     
Metro Area (Tennessee) Total Employment Annual Median Salary
Franklin 260 $64,580
Murfreesboro 260 $64,580
Davidson 260 $64,580
Nashville 260 $64,580
Knoxville 80 N/A
     
Metro Area (Texas) Total Employment Annual Median Salary
Arlington 370 $111,490
Fort Worth 370 $111,490
Dallas 370 $111,490
The Woodlands 250 $85,240
Houston 250 $85,240
Sugar Land 250 $85,240
Austin 190 $91,670
Round Rock 190 $91,670
New Braunfels 100 $110,810
San Antonio 100 $110,810
El Paso 50 N/A
     
Metro Area (Utah) Total Employment Annual Median Salary
Salt Lake City 260 $71,990
Orem 50 $89,500
Provo 50 $89,500
     
Metro Area (Virginia) Total Employment Annual Median Salary
Richmond 40 $107,500
     
Metro Area (Washington) Total Employment Annual Median Salary
Bellevue 570 $109,460
Tacoma 570 $109,460
Seattle 570 $109,460
     
Metro Area (Wisconsin) Total Employment Annual Median Salary
West Allis 120 $89,640
Waukesha 120 $89,640
Milwaukee 120 $89,640
Madison 70 $95,990

Most Popular Industries for :
Advertising Managers

Industries representing at least 1% of total jobs for the occupation.

Source: 2015 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov.

Industry Jobs Percent Annual Median Salary
Professional And Technical Services 9,300 26% $102,310
Business Management 3,470 9% $85,950
Traditional Publishing 3,320 9% $80,770
Non-profit 2,420 6% $75,240
Non-durable Goods Wholesale 2,330 6% $78,610
Media And Broadcasting 1,810 5% $79,060
Restaurant 1,200 3% $45,420
Hotel And Accomodation 980 2% $64,560
Performing Arts And Sports 960 2% $62,230
Auto And Auto Parts Dealers 690 1% $62,710
Real Estate 690 1% $55,080
Amusement Gambling And Recreation 680 1% $54,140
Movie And Music 600 1% $95,920
Durable Goods Wholesale 580 1% $89,450
Government 480 1% $59,410
Education 470 1% $74,000
Office Services And Staffing 460 1% $75,820
Non-store Retailers 420 1% $69,380
Insurance 420 1% $79,760
Securities And Investment 360 1% $110,650
These schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles). Request info from multiple schools, by clicking the Request Info links.
 
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CityTownInfo Career and College Resources

We have some additional detailed pages at the state level for Advertising Managers.

Numbers in parentheses are counts of relevant campus-based schools in the state; online schools may also be available.

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