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Advertising Managers picture    Advertising Managers image

Advertising Managers

Advertising managers plan and oversee advertising policies, programs and the promotions staff. Those in advertising management try to increase the interest in the purchasing of a product or service for a company. They strive to determine the most effective plan for informing customers regarding their company's products and services. An advertising manager collaborates with marketing directors to identify the firm's target markets, outline objectives and develop budgets for the advertising campaign.

In small companies an advertising manager might serve as a connection between the company and the advertising agency that has been chosen to perform advertising and promotional activities. In large companies those in advertising management direct in-house account, media and creative services departments. Advertising managers work in virtually every industry.

Some of the common job titles are advertising director, retail advertising sales manager, promotions director, marketing and promotions manager and advertising sales manager.

Responsibilities

  • Create advertising and promotional material
  • Keep track of the effectiveness of an advertising campaign
  • Develop budgets and submit program cost estimates as part of a campaign plan development
  • Assist with yearly budget development
  • Coordinate the activities of applicable departments
  • Evaluate promotional material
  • Identify and develop contacts for promotional campaigns
  • Prepare and negotiate advertising and sales contracts
  • Discuss with department managers topics including selection of advertising media, contracts and products to advertise
  • Gather information to develop advertising campaigns

Job Characteristics

Advertising managers work under pressure when schedules change, problems occur and deadlines need to be met. They may travel to meet with representatives of communications media or with clients. Working more than 40 hours per week is common in the occupation.

Advertising managers should be creative, flexible and highly motivated. The ability to persuasively communicate orally and in writing is important. Good computer skills are also important for the job.

Employment Outlook

From 2006 to 2016 the Bureau of Labor Statistics projects a 6% growth rate for advertising manager jobs. In 2006 the median annual earnings for advertising managers was $73,060 and in the advertising and related services industry it was $97,540. Many managers are given bonuses, participate in profit-sharing plans and are given stock in the company.

Approximately one-fourth of advertising managers are employed in the professional, scientific and technical services industries and wholesale trade. Those with a high level of creativity, a college degree and related experience should have the best opportunities. Some experienced, successful advertising managers move up to top executive positions.

In descending order the highest paying industries for advertising managers are securities and commodity brokerages; electrical and electronic goods merchant wholesalers; hardware, plumbing and heating equipment and supplies merchant wholesalers; advertising, public relations and related services; and agriculture, construction and mining machinery manufacturing.

Education, Certification, and Licensing

Many employers seek candidates that hold a bachelor's degree in advertising or journalism. Some employers require a master's degree. Some managers take certification programs. Most advertising management positions are filled by experienced personnel.

Beneficial college courses include consumer behavior, marketing, communications, business administration, journalism sales, market research, communications methods and technology, photography, visual arts and arts history. In addition, having the necessary computer skills to conduct advertising campaigns on the Internet is highly beneficial.

Resources

Major Employers

The top job providing industries are advertising, public relations and related services; private companies; newspaper, periodical, book and directory publishers; radio and television broadcasting; and business, professional, labor, political and similar occupations.

Schools for Advertising Managers are listed in the Browse Schools Section.

Metro Areas Sorted by Total Employment for:
Advertising Managers

Listed below are metro areas sorted by the total number of people employed in Advertising Managers jobs , as of 2016

2016 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov; 2014-24 State Occupational Projections, Projections Central, projectionscentral.com

     
Metro Area (Alabama) Total Employment Annual Median Salary
Hoover 30 $115,090
Birmingham 30 $115,090
     
Metro Area (Arizona) Total Employment Annual Median Salary
Scottsdale 340 $66,470
Mesa 340 $66,470
Phoenix 340 $66,470
Tucson 70 $90,630
     
Metro Area (Arkansas) Total Employment Annual Median Salary
Conway 60 $-1,111
North Little Rock 60 $-1,111
Little Rock 60 $-1,111
     
Metro Area (California) Total Employment Annual Median Salary
Anaheim 1720 $100,980
Long Beach 1720 $100,980
Los Angeles 1720 $100,980
Oakland 940 $106,470
San Francisco 940 $106,470
Hayward 940 $106,470
San Diego 230 $90,720
Carlsbad 230 $90,720
Ontario 190 $83,320
San Bernardino 190 $83,320
Riverside 190 $83,320
Arcade 170 $73,230
Arden 170 $73,230
Roseville 170 $73,230
Sacramento 170 $73,230
Santa Clara 130 $98,210
San Jose 130 $98,210
Sunnyvale 130 $98,210
Oxnard 60 $83,990
Thousand Oaks 60 $83,990
Ventura 60 $83,990
Arroyo Grande 50 $90,560
Paso Robles 50 $90,560
San Luis Obispo 50 $90,560
Santa Barbara 30 $84,190
Santa Maria 30 $84,190
Fresno 30 $102,340
     
Metro Area (Colorado) Total Employment Annual Median Salary
Lakewood 340 $110,130
Aurora 340 $110,130
Denver 340 $110,130
Boulder 100 $203,990
     
Metro Area (Connecticut) Total Employment Annual Median Salary
Bridgeport 140 $133,020
Norwalk 140 $133,020
Stamford 140 $133,020
East Hartford 60 $105,700
Hartford 60 $105,700
West Hartford 60 $105,700
New Haven 40 $116,630
     
Metro Area (Florida) Total Employment Annual Median Salary
West Palm Beach 280 $129,480
Fort Lauderdale 280 $129,480
Miami 280 $129,480
Sanford 130 $119,570
Kissimmee 130 $119,570
Orlando 130 $119,570
Clearwater 90 $95,720
St. Petersburg 90 $95,720
Tampa 90 $95,720
Jacksonville 40 $92,670
     
Metro Area (Georgia) Total Employment Annual Median Salary
Roswell 660 $99,150
Sandy Springs 660 $99,150
Atlanta 660 $99,150
     
Metro Area (Hawaii) Total Employment Annual Median Salary
Urban Honolulu 110 $77,280
     
Metro Area (Idaho) Total Employment Annual Median Salary
Boise City 80 $58,430
     
Metro Area (Illinois) Total Employment Annual Median Salary
Peoria 90 $97,070
Urbana 30 $81,510
Champaign 30 $81,510
     
Metro Area (Indiana) Total Employment Annual Median Salary
Anderson 170 $82,340
Carmel 170 $82,340
Indianapolis 170 $82,340
     
Metro Area (Iowa) Total Employment Annual Median Salary
West Des Moines 100 $98,990
Des Moines 100 $98,990
     
Metro Area (Kansas) Total Employment Annual Median Salary
Wichita 50 $74,660
     
Metro Area (Kentucky) Total Employment Annual Median Salary
Fayette 40 $75,850
Lexington 40 $75,850
     
Metro Area (Louisiana) Total Employment Annual Median Salary
New Orleans 120 $55,560
Metairie 120 $55,560
Bossier City 40 $42,210
Shreveport 40 $42,210
Baton Rouge -2222 $63,970
     
Metro Area (Maine) Total Employment Annual Median Salary
South Portland 60 $81,970
Portland 60 $81,970
     
Metro Area (Maryland) Total Employment Annual Median Salary
Towson 250 $110,930
Columbia 250 $110,930
Baltimore 250 $110,930
     
Metro Area (Michigan) Total Employment Annual Median Salary
Detroit 380 $115,540
Dearborn 380 $115,540
Warren 380 $115,540
Wyoming 70 $-2,222
Grand Rapids 70 $-2,222
East Lansing 30 $73,810
Lansing 30 $73,810
     
Metro Area (Mississippi) Total Employment Annual Median Salary
Jackson 80 $58,690
Pascagoula 30 $61,840
Gulfport 30 $61,840
Biloxi 30 $61,840
     
Metro Area (Nebraska) Total Employment Annual Median Salary
Lincoln 30 $47,110
     
Metro Area (Nevada) Total Employment Annual Median Salary
Paradise 230 $91,940
Henderson 230 $91,940
Las Vegas 230 $91,940
     
Metro Area (New Hampshire) Total Employment Annual Median Salary
Manchester 70 $91,710
     
Metro Area (New Jersey) Total Employment Annual Median Salary
Trenton 30 $136,980
     
Metro Area (New Mexico) Total Employment Annual Median Salary
Albuquerque 130 $57,020
     
Metro Area (New York) Total Employment Annual Median Salary
Niagara Falls 60 $61,950
Cheektowaga 60 $61,950
Buffalo 60 $61,950
Rochester 60 $63,900
Schenectady 60 $78,350
Troy 60 $78,350
Albany 60 $78,350
     
Metro Area (North Carolina) Total Employment Annual Median Salary
Raleigh 70 $82,370
Winston 50 $120,790
Salem 50 $120,790
Chapel Hill 40 $120,000
Durham 40 $120,000
High Point 30 $119,640
Greensboro 30 $119,640
     
Metro Area (Ohio) Total Employment Annual Median Salary
Elyria 90 $92,290
Cleveland 90 $92,290
Columbus 90 $95,950
Akron 30 $56,680
     
Metro Area (Oklahoma) Total Employment Annual Median Salary
Oklahoma City 90 $58,520
Tulsa 50 $71,210
     
Metro Area (Oregon) Total Employment Annual Median Salary
Eugene 40 $71,350
     
Metro Area (Pennsylvania) Total Employment Annual Median Salary
Pittsburgh 70 $95,950
Harrisburg 40 $66,920
Carlisle 40 $66,920
Hazleton 30 $73,360
Barre 30 $73,360
Scranton 30 $73,360
Wilkes 30 $73,360
     
Metro Area (Puerto Rico) Total Employment Annual Median Salary
Caguas 90 $75,690
Carolina 90 $75,690
San Juan 90 $75,690
     
Metro Area (South Carolina) Total Employment Annual Median Salary
Mauldin 80 $73,990
Anderson 80 $73,990
Greenville 80 $73,990
North Charleston 50 $-2,222
Charleston 50 $-2,222
     
Metro Area (Tennessee) Total Employment Annual Median Salary
Franklin 320 $67,750
Nashville 320 $67,750
Murfreesboro 320 $67,750
Davidson 320 $67,750
Knoxville 80 $-1,111
     
Metro Area (Texas) Total Employment Annual Median Salary
Fort Worth 380 $97,310
Dallas 380 $97,310
Arlington 380 $97,310
Sugar Land 340 $90,850
The Woodlands 340 $90,850
Houston 340 $90,850
Round Rock 230 $76,340
Austin 230 $76,340
San Antonio 110 $141,230
New Braunfels 110 $141,230
El Paso 50 $-2,222
     
Metro Area (Utah) Total Employment Annual Median Salary
Salt Lake City 320 $56,690
Orem 40 $100,320
Provo 40 $100,320
     
Metro Area (Virginia) Total Employment Annual Median Salary
Richmond 60 $116,670
     
Metro Area (Washington) Total Employment Annual Median Salary
Bellevue 510 $123,360
Tacoma 510 $123,360
Seattle 510 $123,360
     
Metro Area (Wisconsin) Total Employment Annual Median Salary
West Allis 100 $96,170
Waukesha 100 $96,170
Milwaukee 100 $96,170
Madison 50 $118,810

Most Popular Industries for :
Advertising Managers

Industries representing at least 1% of total jobs for the occupation.

2016 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov; 2014-24 State Occupational Projections, Projections Central, projectionscentral.com

Industry Jobs Percent Annual Median Salary
Professional And Technical Services 9,300 26% $102,310
Business Management 3,470 9% $85,950
Traditional Publishing 3,320 9% $80,770
Non-profit 2,420 6% $75,240
Non-durable Goods Wholesale 2,330 6% $78,610
Media And Broadcasting 1,810 5% $79,060
Restaurant 1,200 3% $45,420
Hotel And Accomodation 980 2% $64,560
Performing Arts And Sports 960 2% $62,230
Auto And Auto Parts Dealers 690 1% $62,710
Real Estate 690 1% $55,080
Amusement Gambling And Recreation 680 1% $54,140
Movie And Music 600 1% $95,920
Durable Goods Wholesale 580 1% $89,450
Government 480 1% $59,410
Education 470 1% $74,000
Office Services And Staffing 460 1% $75,820
Non-store Retailers 420 1% $69,380
Insurance 420 1% $79,760
Securities And Investment 360 1% $110,650
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Our family of non-profit colleges admits students of any race, color, and national or ethnic origin.

We have some additional detailed pages at the state level for Advertising Managers.

Numbers in parentheses are counts of relevant campus-based schools in the state; online schools may also be available.

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