dcsimg

Advertising Sales Agents

Advertising sales agents, also known as advertising account executives or advertising sales representatives, sell advertising services to clients. The advertising account executive directs the client's advertising campaign. Advertising sales agents also serve as the connection between an advertising agency and the client. They typically work closely with the client's advertising manager. Obtaining new clients is an important part of the job.

They collaborate with the art, copywriting and marketing departments to develop advertising campaigns. In small agencies, the owner or partners handle the copywriting and art and other creative work and also perform the duties of an account executive.

Advertising sales agents also sell advertising on behalf of periodicals, newspapers, television stations, radio stations, telephone directories, direct mail and outdoor advertisers, and web sites. Firms that are regionally based typically have advertising account executives that deal with local clients and other agents that solicit advertising from national advertisers.

Responsibilities

  • Obtain new clients
  • Perform research for an advertising campaign
  • Determine the client's needs and goals
  • Determine the target market
  • Become familiar with the client's products
  • Develop a creative concept
  • Prepare a budget for an advertising campaign
  • Make sales projections for the advertising campaign
  • Make sure the advertising campaign adheres to the schedule
  • Make changes to the advertising campaign if it's not achieving expected results

Job Characteristics

Most advertising sales representatives occasionally work outside of their office to meet with clients and potential clients. Many agents work more than 40 hours a week and have irregular hours. Some agents are able to determine their own work schedules.

The job can be stressful at times since income and job security depend on the agent's ability to maintain their client's and expand his or her clientele. Generally, companies establish monthly sales quotas for advertising sales agents which can add pressure to the job.

Advertising sales representatives need good interpersonal, organizational and communication skills. A pleasant personality is also important for the occupation. Creativity is a useful trait for advertising sales agents that have to develop new ways for attracting clients and servicing their existing clients.

Employment Outlook

The Bureau of Labor Statistics has projected a 7 percent employment growth for advertising sales agents during the 2008 to 2018 timeframe which is about as fast as the average for all occupations. New job opportunities may be created due to the growing amount of online advertisers, cable channels and other advertising media. The projected growth will probably be partially offset by the decline in print media.

In 2008 about 33 percent of advertising sales agents worked in advertising, public relations and related services. Approximately 32 percent worked for newspaper, periodical, book and directory publishers. Approximately 17 percent were employed in television and radio broadcasting. Media representative companies are included in the advertising and related services industry.

In 2008 the median annual earnings, including commissions, for advertising sales agents was $43,480. The highest paid 10 percent earned more than $93,600. Performance based pay, including commissions and bonuses can be a large portion of an advertising sales representative's earnings. Most employers provide some combination of a salary, bonuses and commissions.

Education, Certification, and Licensing

Some employers prefer candidates that have earned a college degree, especially for jobs provided by large employers that include meeting clients. Small companies are more willing to hire those with only a high school diploma. Training is usually provided on the job. Educational requirements are not likely to be as strict for individuals that have been successful at selling other products. Useful courses include marketing, advertising, communication, leadership and business.

Resources

Major Employers

The top job providers are the advertising and related services industry, television stations, radio stations, newspapers, magazines, direct mail and outdoor advertisers, web sites and directories.

Schools for Advertising Sales Agents are listed in the Browse Schools Section.

Metro Areas Sorted by Total Employment for:
Advertising Sales Agents

Listed below are metro areas sorted by the total number of people employed in Advertising Sales Agents jobs , as of 2015

Source: 2015 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov.

     
Metro Area (Alabama) Total Employment Annual Median Salary
Hoover 570 $48,780
Birmingham 570 $48,780
Montgomery 160 $34,460
Mobile 130 $33,440
Huntsville 100 $29,980
Tuscaloosa 50 $23,070
Opelika 50 $23,760
Auburn 50 $23,760
Dothan 50 $39,160
Foley N/A $20,050
Daphne N/A $20,050
Fairhope N/A $20,050
     
Metro Area (Alaska) Total Employment Annual Median Salary
Anchorage 160 $56,880
     
Metro Area (Arizona) Total Employment Annual Median Salary
Mesa 1800 $45,230
Scottsdale 1800 $45,230
Phoenix 1800 $45,230
Tucson 270 $39,140
Prescott 70 $43,520
Flagstaff 50 $39,270
Kingman 40 $32,570
Lake Havasu City 40 $32,570
     
Metro Area (Arkansas) Total Employment Annual Median Salary
Conway 430 $45,870
North Little Rock 430 $45,870
Little Rock 430 $45,870
Jonesboro 30 $41,420
     
Metro Area (California) Total Employment Annual Median Salary
Anaheim 9930 $62,650
Long Beach 9930 $62,650
Los Angeles 9930 $62,650
San Francisco 3200 $62,530
Hayward 3200 $62,530
Oakland 3200 $62,530
San Diego 1490 $49,180
Carlsbad 1490 $49,180
San Bernardino 680 $38,100
Ontario 680 $38,100
Riverside 680 $38,100
San Jose 650 $61,800
Sunnyvale 650 $61,800
Santa Clara 650 $61,800
Sacramento 600 $45,250
Roseville 600 $45,250
Arden 600 $45,250
Arcade 600 $45,250
Santa Maria 280 $59,330
Santa Barbara 280 $59,330
Fresno 240 $57,240
Bakersfield 220 N/A
Ventura 180 $47,300
Oxnard 180 $47,300
Thousand Oaks 180 $47,300
Salinas 120 $55,950
Modesto 100 $52,210
Santa Rosa 90 $49,660
Paso Robles 90 $51,980
Arroyo Grande 90 $51,980
San Luis Obispo 90 $51,980
Chico 80 $48,980
Fairfield 70 $40,750
Vallejo 70 $40,750
Santa Cruz 60 $44,420
Watsonville 60 $44,420
Lodi 60 $44,810
Stockton 60 $44,810
Visalia 40 $55,600
Porterville 40 $55,600
     
Metro Area (Colorado) Total Employment Annual Median Salary
Aurora 1880 $49,020
Lakewood 1880 $49,020
Denver 1880 $49,020
Boulder 290 $56,820
Colorado Springs 180 $47,990
Fort Collins 150 $40,860
Grand Junction 80 $47,200
     
Metro Area (Connecticut) Total Employment Annual Median Salary
Norwalk 740 $56,000
Stamford 740 $56,000
Bridgeport 740 $56,000
East Hartford 440 $47,000
West Hartford 440 $47,000
Hartford 440 $47,000
New Haven 220 $38,020
Danbury 70 $49,610
     
Metro Area (Florida) Total Employment Annual Median Salary
Miami 3920 $46,260
Fort Lauderdale 3920 $46,260
West Palm Beach 3920 $46,260
Clearwater 2580 $38,530
Tampa 2580 $38,530
St. Petersburg 2580 $38,530
Sanford 1690 $40,790
Orlando 1690 $40,790
Kissimmee 1690 $40,790
Cape Coral 390 $46,620
Fort Myers 390 $46,620
Sarasota 290 $39,020
Bradenton 290 $39,020
North Port 290 $39,020
Deltona 270 $32,510
Ormond Beach 270 $32,510
Daytona Beach 270 $32,510
Tallahassee 210 $31,370
Gainesville 190 $39,430
Titusville 180 $38,870
Palm Bay 180 $38,870
Melbourne 180 $38,870
Port St. Lucie 160 $38,260
Ocala 140 $29,180
Brent 130 $45,350
Ferry Pass 130 $45,350
Pensacola 130 $45,350
Sebastian 110 $44,950
Vero Beach 110 $44,950
Marco Island 110 $47,150
Immokalee 110 $47,150
Naples 110 $47,150
Lakeland 100 $37,230
Winter Haven 100 $37,230
Panama City 70 $36,950
Crestview 60 $35,930
Fort Walton Beach 60 $35,930
Destin 60 $35,930
Punta Gorda N/A $46,920
Jacksonville N/A $49,030
     
Metro Area (Georgia) Total Employment Annual Median Salary
Sandy Springs 4330 $49,890
Atlanta 4330 $49,890
Roswell 4330 $49,890
Savannah 180 $41,300
Macon 90 $34,750
Clarke County 90 $41,820
Athens 90 $41,820
Valdosta 60 $30,390
Gainesville 50 $54,800
Brunswick N/A $34,040
     
Metro Area (Hawaii) Total Employment Annual Median Salary
Urban Honolulu 220 $43,930
Lahaina 70 $55,440
Wailuku 70 $55,440
Kahului 70 $55,440
     
Metro Area (Idaho) Total Employment Annual Median Salary
Boise City 310 $36,750
Coeur d'Alene 70 $31,590
     
Metro Area (Illinois) Total Employment Annual Median Salary
Peoria 210 $31,740
Champaign 150 N/A
Urbana 150 N/A
Rockford 90 $45,900
Springfield 90 $50,800
Carbondale 60 $36,850
Marion 60 $36,850
Decatur 40 $45,340
Kankakee N/A $43,580
     
Metro Area (Indiana) Total Employment Annual Median Salary
Anderson 1220 $45,210
Carmel 1220 $45,210
Indianapolis 1220 $45,210
Fort Wayne 210 $39,060
Bloomington 60 $48,960
Columbus 50 $42,600
Terre Haute 40 $38,220
Elkhart 30 $49,930
Goshen 30 $49,930
Lafayette N/A $34,160
West Lafayette N/A $34,160
     
Metro Area (Iowa) Total Employment Annual Median Salary
Des Moines 580 $49,330
West Des Moines 580 $49,330
Cedar Rapids 150 $36,340
Cedar Falls 110 $37,370
Waterloo 110 $37,370
Iowa City 30 $31,970
Dubuque N/A $41,860
     
Metro Area (Kansas) Total Employment Annual Median Salary
Wichita 350 $46,450
Lawrence 70 $51,010
Manhattan 40 $29,110
Topeka N/A $45,190
     
Metro Area (Kentucky) Total Employment Annual Median Salary
Fayette 240 $40,300
Lexington 240 $40,300
Fort Knox 60 $28,610
Elizabethtown 60 $28,610
Bowling Green 60 $36,390
     
Metro Area (Louisiana) Total Employment Annual Median Salary
Metairie 480 $36,890
New Orleans 480 $36,890
Bossier City 270 $35,790
Shreveport 270 $35,790
Baton Rouge 200 $48,680
Lafayette 150 $38,640
Lake Charles 90 $32,430
Monroe 40 $35,790
     
Metro Area (Maine) Total Employment Annual Median Salary
South Portland 300 $37,060
Portland 300 $37,060
Bangor 130 $36,850
Auburn 40 $41,850
Lewiston 40 $41,850
     
Metro Area (Maryland) Total Employment Annual Median Salary
Towson 750 $58,760
Columbia 750 $58,760
Baltimore 750 $58,760
     
Metro Area (Massachusetts) Total Employment Annual Median Salary
Barnstable Town 90 $46,320
Gardner 40 $48,020
Leominster 40 $48,020
Pittsfield N/A $29,210
     
Metro Area (Michigan) Total Employment Annual Median Salary
Grand Rapids 310 $45,730
Wyoming 310 $45,730
Flint 120 $22,880
Lansing 120 $27,820
East Lansing 120 $27,820
Ann Arbor 100 $42,450
Saginaw 60 $28,150
Kalamazoo 60 $43,050
Portage 60 $43,050
Benton Harbor 50 $33,720
Niles 50 $33,720
Jackson 40 $56,960
Battle Creek 30 $38,200
Warren N/A $39,290
Detroit N/A $39,290
Dearborn N/A $39,290
     
Metro Area (Minnesota) Total Employment Annual Median Salary
St. Cloud 100 $39,040
Rochester 50 $37,010
North Mankato 30 $39,780
Mankato 30 $39,780
     
Metro Area (Mississippi) Total Employment Annual Median Salary
Jackson 260 $33,820
Pascagoula N/A $20,210
Biloxi N/A $20,210
Gulfport N/A $20,210
     
Metro Area (Missouri) Total Employment Annual Median Salary
Springfield 190 $30,550
Columbia 180 $37,930
Joplin 110 $30,460
Jefferson City N/A $29,510
     
Metro Area (Montana) Total Employment Annual Median Salary
Billings 130 $33,810
Missoula 70 $39,160
Great Falls 60 $36,370
     
Metro Area (Nebraska) Total Employment Annual Median Salary
Lincoln 160 $36,090
Grand Island 40 $36,640
     
Metro Area (Nevada) Total Employment Annual Median Salary
Paradise 640 $60,820
Henderson 640 $60,820
Las Vegas 640 $60,820
Reno 120 $56,720
     
Metro Area (New Hampshire) Total Employment Annual Median Salary
Manchester 180 $52,030
     
Metro Area (New Jersey) Total Employment Annual Median Salary
Trenton 160 $69,540
Hammonton 90 $45,250
Atlantic City 90 $45,250
     
Metro Area (New Mexico) Total Employment Annual Median Salary
Albuquerque 410 $33,470
Santa Fe 50 $36,400
Las Cruces 40 $26,120
     
Metro Area (New York) Total Employment Annual Median Salary
Cheektowaga 510 $37,200
Buffalo 510 $37,200
Niagara Falls 510 $37,200
Rochester 460 $44,080
Schenectady 340 $43,300
Albany 340 $43,300
Troy 340 $43,300
Syracuse 260 $43,130
Rome 90 $30,560
Utica 90 $30,560
Binghamton 80 $36,240
Glens Falls 50 $24,750
Ithaca 50 $44,280
Kingston 30 $43,830
Fort Drum 30 $54,630
Watertown 30 $54,630
     
Metro Area (North Carolina) Total Employment Annual Median Salary
Raleigh 650 $48,500
Greensboro 260 $44,080
High Point 260 $44,080
Durham 240 $37,960
Chapel Hill 240 $37,960
Salem 230 $42,410
Winston 230 $42,410
Asheville 170 $40,480
Morganton 110 $29,160
Lenoir 110 $29,160
Hickory 110 $29,160
Fayetteville 110 $34,270
Wilmington 100 $52,070
Rocky Mount 60 $51,100
Burlington 40 $33,030
New Bern 40 $33,870
     
Metro Area (North Dakota) Total Employment Annual Median Salary
Bismarck 160 $51,730
     
Metro Area (Ohio) Total Employment Annual Median Salary
Cleveland 720 $45,320
Elyria 720 $45,320
Columbus 570 $38,940
Dayton 240 $35,610
Toledo 170 $31,970
Akron 160 $43,120
Canton 70 $35,160
Massillon 70 $35,160
Mansfield 70 $38,410
Lima 30 $38,860
     
Metro Area (Oklahoma) Total Employment Annual Median Salary
Oklahoma City 680 $40,710
Tulsa 300 $42,070
     
Metro Area (Oregon) Total Employment Annual Median Salary
Eugene 160 $37,660
Redmond 90 $46,150
Bend 90 $46,150
Salem 60 $37,800
Medford 40 $50,400
     
Metro Area (Pennsylvania) Total Employment Annual Median Salary
Pittsburgh 820 $45,240
Lancaster 280 $38,290
Carlisle 240 $44,430
Harrisburg 240 $44,430
Wilkes 150 $29,070
Barre 150 $29,070
Hazleton 150 $29,070
Scranton 150 $29,070
Reading 120 $36,920
York 100 $55,220
Hanover 100 $55,220
Erie 80 $35,940
State College 50 $39,500
Chambersburg 40 $25,610
Waynesboro 40 $25,610
Williamsport 40 $39,990
Altoona 30 $42,460
     
Metro Area (Puerto Rico) Total Employment Annual Median Salary
Caguas 620 $21,370
Carolina 620 $21,370
San Juan 620 $21,370
Mayag�ez 50 $23,370
     
Metro Area (South Carolina) Total Employment Annual Median Salary
North Charleston 360 $35,820
Charleston 360 $35,820
Mauldin 330 $47,030
Greenville 330 $47,030
Anderson 330 $47,030
Columbia 280 $37,350
Spartanburg 90 $48,020
Bluffton 50 $33,770
Beaufort 50 $33,770
Hilton Head Island 50 $33,770
Florence 50 $35,700
     
Metro Area (South Dakota) Total Employment Annual Median Salary
Sioux Falls 230 $43,740
Rapid City 130 $45,570
     
Metro Area (Tennessee) Total Employment Annual Median Salary
Murfreesboro 1090 $38,630
Franklin 1090 $38,630
Davidson 1090 $38,630
Nashville 1090 $38,630
Knoxville 150 $45,430
Johnson City 30 $40,200
     
Metro Area (Texas) Total Employment Annual Median Salary
Fort Worth 2570 $43,330
Dallas 2570 $43,330
Arlington 2570 $43,330
The Woodlands 1670 $47,730
Sugar Land 1670 $47,730
Houston 1670 $47,730
Austin 1330 $50,100
Round Rock 1330 $50,100
New Braunfels 550 $43,840
San Antonio 550 $43,840
El Paso 220 $30,650
Amarillo 150 $29,500
Port Arthur 140 $35,180
Beaumont 140 $35,180
Edinburg 140 $36,070
Mission 140 $36,070
McAllen 140 $36,070
Corpus Christi 130 $42,390
Lubbock 110 $39,390
Waco 100 $38,300
Harlingen 80 $24,500
Brownsville 80 $24,500
Abilene 70 $39,060
Tyler 70 $45,280
Longview 60 $20,270
Temple 60 $29,970
Killeen 60 $29,970
Denison 60 $34,890
Sherman 60 $34,890
Midland 60 $55,240
College Station 40 $40,150
Bryan 40 $40,150
Laredo 30 $42,660
San Angelo N/A $38,650
     
Metro Area (Utah) Total Employment Annual Median Salary
Salt Lake City 700 $47,420
Provo 170 $43,700
Orem 170 $43,700
Ogden 90 $42,220
Clearfield 90 $42,220
St. George 80 $55,180
     
Metro Area (Vermont) Total Employment Annual Median Salary
South Burlington 130 $51,570
Burlington 130 $51,570
     
Metro Area (Virginia) Total Employment Annual Median Salary
Richmond 640 $60,930
Roanoke 110 $46,140
Charlottesville 100 $47,790
Lynchburg 70 $28,540
Harrisonburg 50 $39,950
Christiansburg N/A $30,450
Radford N/A $30,450
Blacksburg N/A $30,450
     
Metro Area (Washington) Total Employment Annual Median Salary
Bellevue 1640 $39,490
Tacoma 1640 $39,490
Seattle 1640 $39,490
Spokane 260 $45,680
Spokane Valley 260 $45,680
Yakima 120 $49,180
Richland 70 $50,550
Kennewick 70 $50,550
Wenatchee 50 $36,330
Silverdale 50 $43,330
Bremerton 50 $43,330
Bellingham 40 $55,060
     
Metro Area (West Virginia) Total Employment Annual Median Salary
Charleston 120 $28,130
     
Metro Area (Wisconsin) Total Employment Annual Median Salary
Milwaukee 740 $39,830
Waukesha 740 $39,830
West Allis 740 $39,830
Madison 340 $44,920
Eau Claire 110 $37,480
Green Bay 100 $65,490
Appleton 90 $36,480
Wausau 70 $33,740
Beloit 50 $28,560
Janesville 50 $28,560
Oshkosh 40 $33,760
Neenah 40 $33,760
     
Metro Area (Wyoming) Total Employment Annual Median Salary
Cheyenne 50 $39,430
Casper 30 $53,800

Most Popular Industries for :
Advertising Sales Agents

Industries representing at least 1% of total jobs for the occupation.

Source: 2015 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov.

Industry Jobs Percent Annual Median Salary
Professional And Technical Services 59,090 36% $48,680
Traditional Publishing 54,500 33% $38,120
Media And Broadcasting 31,240 19% $42,290
Movie And Music 4,370 2% $62,160
Other Information Services 1,750 1% $45,240
These schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles). Request info from multiple schools, by clicking the Request Info links.
 
Results:  10
Matching School Ads
Programs
  • Innovation & Entrepreneurship, Master of Science (Online)
  • Push Your Creativity To The Next Level
Programs
  • Master of Business Administration
  • About Baylor University

    Baylor is nationally-ranked as a research and academic institution by both U.S. News & World Report and Kiplinger’s.

Programs
  • M.A. Organizational Leadership and Change
  • Pursue your education at Pacific Oaks College.
Programs
  • Master of Business Administration - General
  • The University of West Florida (UWF) has a central mission.

Programs
  • Transformational Leadership (EDD)
  • Concordia University - Portland offers several fully online 14-month Master of Education (M.Ed.) programs and a fully online Doctorate of Education (Ed.D.) program.

Programs
  • Master of Science in Accounting
  • Work toward your graduate degree with New England College Online.

Programs
  • Business Administration Entrepreneurship (MBA) - Online
  • Study online with California University of Pennsylvania.

Programs
  • MA in International Leadership
  • Join the community of thought leaders at University of the Rockies. Pursue your graduate degree from the University’s School of Professional Psychology or School of Organizational Leadership.

Programs
  • Master of Arts in Economics - Applied Economics
  • Change the World with American University

    Be a part of something bigger than yourself.

Programs
  • Pursue a certificate, master, or doctorate degree in Psychology at The Chicago School for Professional Psychology.
camnpus icon
Los Angeles
Request Info
CityTownInfo Career and College Resources

We have some additional detailed pages at the state level for Advertising Sales Agents.

Numbers in parentheses are counts of relevant campus-based schools in the state; online schools may also be available.

Back to Top