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Advertising Sales Agents

Advertising sales agents, also known as advertising account executives or advertising sales representatives, sell advertising services to clients. The advertising account executive directs the client's advertising campaign. Advertising sales agents also serve as the connection between an advertising agency and the client. They typically work closely with the client's advertising manager. Obtaining new clients is an important part of the job.

They collaborate with the art, copywriting and marketing departments to develop advertising campaigns. In small agencies, the owner or partners handle the copywriting and art and other creative work and also perform the duties of an account executive.

Advertising sales agents also sell advertising on behalf of periodicals, newspapers, television stations, radio stations, telephone directories, direct mail and outdoor advertisers, and web sites. Firms that are regionally based typically have advertising account executives that deal with local clients and other agents that solicit advertising from national advertisers.

Responsibilities

  • Obtain new clients
  • Perform research for an advertising campaign
  • Determine the client's needs and goals
  • Determine the target market
  • Become familiar with the client's products
  • Develop a creative concept
  • Prepare a budget for an advertising campaign
  • Make sales projections for the advertising campaign
  • Make sure the advertising campaign adheres to the schedule
  • Make changes to the advertising campaign if it's not achieving expected results

Job Characteristics

Most advertising sales representatives occasionally work outside of their office to meet with clients and potential clients. Many agents work more than 40 hours a week and have irregular hours. Some agents are able to determine their own work schedules.

The job can be stressful at times since income and job security depend on the agent's ability to maintain their client's and expand his or her clientele. Generally, companies establish monthly sales quotas for advertising sales agents which can add pressure to the job.

Advertising sales representatives need good interpersonal, organizational and communication skills. A pleasant personality is also important for the occupation. Creativity is a useful trait for advertising sales agents that have to develop new ways for attracting clients and servicing their existing clients.

Employment Outlook

The Bureau of Labor Statistics has projected a 7 percent employment growth for advertising sales agents during the 2008 to 2018 timeframe which is about as fast as the average for all occupations. New job opportunities may be created due to the growing amount of online advertisers, cable channels and other advertising media. The projected growth will probably be partially offset by the decline in print media.

In 2008 about 33 percent of advertising sales agents worked in advertising, public relations and related services. Approximately 32 percent worked for newspaper, periodical, book and directory publishers. Approximately 17 percent were employed in television and radio broadcasting. Media representative companies are included in the advertising and related services industry.

In 2008 the median annual earnings, including commissions, for advertising sales agents was $43,480. The highest paid 10 percent earned more than $93,600. Performance based pay, including commissions and bonuses can be a large portion of an advertising sales representative's earnings. Most employers provide some combination of a salary, bonuses and commissions.

Education, Certification, and Licensing

Some employers prefer candidates that have earned a college degree, especially for jobs provided by large employers that include meeting clients. Small companies are more willing to hire those with only a high school diploma. Training is usually provided on the job. Educational requirements are not likely to be as strict for individuals that have been successful at selling other products. Useful courses include marketing, advertising, communication, leadership and business.

Resources

Major Employers

The top job providers are the advertising and related services industry, television stations, radio stations, newspapers, magazines, direct mail and outdoor advertisers, web sites and directories.

Schools for Advertising Sales Agents are listed in the Browse Schools Section.

Metro Areas Sorted by Total Employment for:
Advertising Sales Agents

Listed below are metro areas sorted by the total number of people employed in Advertising Sales Agents jobs , as of 2016

2016 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov; 2014-24 State Occupational Projections, Projections Central, projectionscentral.com

     
Metro Area (Alabama) Total Employment Annual Median Salary
Hoover 620 $50,400
Birmingham 620 $50,400
Montgomery 200 $33,840
Huntsville 120 $28,820
Mobile 120 $36,610
Dothan 70 $27,800
Opelika 60 $24,680
Auburn 60 $24,680
Tuscaloosa 40 $23,550
     
Metro Area (Alaska) Total Employment Annual Median Salary
Anchorage 150 $53,710
     
Metro Area (Arizona) Total Employment Annual Median Salary
Scottsdale 1970 $39,880
Phoenix 1970 $39,880
Mesa 1970 $39,880
Tucson 230 $40,090
Flagstaff 60 $34,220
Lake Havasu City 50 $27,030
Kingman 50 $27,030
Yuma 50 $35,010
Prescott 50 $39,040
     
Metro Area (Arkansas) Total Employment Annual Median Salary
Conway 440 $45,010
North Little Rock 440 $45,010
Little Rock 440 $45,010
     
Metro Area (California) Total Employment Annual Median Salary
Anaheim 9380 $63,390
Long Beach 9380 $63,390
Los Angeles 9380 $63,390
San Francisco 2560 $64,810
Hayward 2560 $64,810
Oakland 2560 $64,810
Carlsbad 1110 $52,900
San Diego 1110 $52,900
San Jose 670 $60,160
Santa Clara 670 $60,160
Sunnyvale 670 $60,160
San Bernardino 660 $37,210
Ontario 660 $37,210
Riverside 660 $37,210
Sacramento 620 $46,660
Roseville 620 $46,660
Arcade 620 $46,660
Arden 620 $46,660
Fresno 240 $49,190
Thousand Oaks 200 $55,100
Oxnard 200 $55,100
Ventura 200 $55,100
Santa Maria 200 $57,320
Santa Barbara 200 $57,320
Salinas 160 $60,720
Bakersfield 130 $34,910
Modesto 110 $46,950
Santa Rosa 100 $53,180
Santa Cruz 80 $43,550
Watsonville 80 $43,550
Arroyo Grande 80 $48,620
Paso Robles 80 $48,620
San Luis Obispo 80 $48,620
Vallejo 60 $35,490
Fairfield 60 $35,490
Chico 60 $46,900
Stockton 50 $45,780
Lodi 50 $45,780
     
Metro Area (Colorado) Total Employment Annual Median Salary
Lakewood 1390 $55,560
Denver 1390 $55,560
Aurora 1390 $55,560
Boulder 230 $51,500
Colorado Springs 150 $57,610
Fort Collins 100 $39,300
Grand Junction 70 $54,460
     
Metro Area (Connecticut) Total Employment Annual Median Salary
Norwalk 930 $65,670
Bridgeport 930 $65,670
Stamford 930 $65,670
East Hartford 510 $55,430
West Hartford 510 $55,430
Hartford 510 $55,430
New Haven 250 $56,600
Danbury 100 $49,260
     
Metro Area (Delaware) Total Employment Annual Median Salary
Dover 70 $40,330
     
Metro Area (Florida) Total Employment Annual Median Salary
Fort Lauderdale 3760 $52,400
West Palm Beach 3760 $52,400
Miami 3760 $52,400
Tampa 2200 $38,180
Clearwater 2200 $38,180
St. Petersburg 2200 $38,180
Orlando 1220 $44,650
Sanford 1220 $44,650
Kissimmee 1220 $44,650
Cape Coral 340 $48,030
Fort Myers 340 $48,030
North Port 320 $37,950
Bradenton 320 $37,950
Sarasota 320 $37,950
Deltona 260 $31,810
Daytona Beach 260 $31,810
Ormond Beach 260 $31,810
Tallahassee 230 $35,570
Gainesville 210 $52,000
Ocala 180 $28,690
Winter Haven 170 $-1,111
Lakeland 170 $-1,111
Port St. Lucie 150 $41,140
Marco Island 150 $69,920
Naples 150 $69,920
Immokalee 150 $69,920
Ferry Pass 130 $47,780
Brent 130 $47,780
Pensacola 130 $47,780
Sebastian 80 $47,230
Vero Beach 80 $47,230
Panama City 70 $32,770
Melbourne 70 $42,810
Titusville 70 $42,810
Palm Bay 70 $42,810
Destin 70 $45,200
Crestview 70 $45,200
Fort Walton Beach 70 $45,200
Punta Gorda -2222 $49,890
Jacksonville -2222 $51,140
     
Metro Area (Georgia) Total Employment Annual Median Salary
Roswell 3600 $59,960
Atlanta 3600 $59,960
Sandy Springs 3600 $59,960
Savannah 140 $42,300
Macon 120 $36,570
Clarke County 70 $49,010
Athens 70 $49,010
Brunswick 60 $34,130
Gainesville 60 $57,530
Valdosta 50 $42,240
Rome 30 $24,280
     
Metro Area (Hawaii) Total Employment Annual Median Salary
Urban Honolulu 210 $54,210
Lahaina -2222 $78,190
Wailuku -2222 $78,190
Kahului -2222 $78,190
     
Metro Area (Idaho) Total Employment Annual Median Salary
Boise City 300 $33,370
Idaho Falls 50 $24,600
Coeur d'Alene -2222 $34,790
     
Metro Area (Illinois) Total Employment Annual Median Salary
Peoria 160 $41,160
Champaign 90 $42,310
Urbana 90 $42,310
Springfield 90 $53,460
Rockford 80 $50,020
Carbondale 50 $88,570
Marion 50 $88,570
Decatur 40 $48,480
Bloomington 40 $48,690
Kankakee -2222 $38,930
     
Metro Area (Indiana) Total Employment Annual Median Salary
Anderson 1110 $47,680
Carmel 1110 $47,680
Indianapolis 1110 $47,680
Fort Wayne 150 $38,130
Bloomington 50 $41,240
West Lafayette 40 $32,200
Lafayette 40 $32,200
Terre Haute 40 $45,200
Columbus -2222 $27,490
     
Metro Area (Iowa) Total Employment Annual Median Salary
Des Moines 540 $55,140
West Des Moines 540 $55,140
Cedar Rapids 170 $44,850
Cedar Falls 120 $38,030
Waterloo 120 $38,030
Dubuque 70 $43,170
Iowa City 40 $30,040
     
Metro Area (Kansas) Total Employment Annual Median Salary
Wichita 330 $47,170
Topeka 130 $42,160
Manhattan 40 $25,210
Lawrence -2222 $30,980
     
Metro Area (Kentucky) Total Employment Annual Median Salary
Fayette 240 $42,500
Lexington 240 $42,500
Bowling Green 60 $39,240
     
Metro Area (Louisiana) Total Employment Annual Median Salary
New Orleans 560 $40,880
Metairie 560 $40,880
Shreveport 270 $33,460
Bossier City 270 $33,460
Baton Rouge 180 $47,370
Lafayette 170 $38,480
Alexandria 50 $28,520
Monroe 40 $35,350
Lake Charles -2222 $34,220
     
Metro Area (Maine) Total Employment Annual Median Salary
Portland 220 $33,600
South Portland 220 $33,600
Bangor 80 $33,090
Auburn 40 $29,040
Lewiston 40 $29,040
     
Metro Area (Maryland) Total Employment Annual Median Salary
Towson 690 $48,110
Columbia 690 $48,110
Baltimore 690 $48,110
     
Metro Area (Massachusetts) Total Employment Annual Median Salary
Barnstable Town 60 $46,260
Pittsfield -2222 $29,800
     
Metro Area (Michigan) Total Employment Annual Median Salary
Detroit 2510 $41,150
Dearborn 2510 $41,150
Warren 2510 $41,150
Wyoming 450 $44,650
Grand Rapids 450 $44,650
Lansing 170 $35,470
East Lansing 170 $35,470
Battle Creek 80 $33,540
Ann Arbor 80 $39,970
Benton Harbor 60 $44,060
Niles 60 $44,060
Kalamazoo 30 $61,940
Portage 30 $61,940
Flint -2222 $23,710
     
Metro Area (Minnesota) Total Employment Annual Median Salary
St. Cloud 150 $41,140
Rochester 60 $41,400
Mankato 40 $50,180
North Mankato 40 $50,180
     
Metro Area (Mississippi) Total Employment Annual Median Salary
Jackson 230 $31,050
Pascagoula 210 $21,390
Gulfport 210 $21,390
Biloxi 210 $21,390
     
Metro Area (Missouri) Total Employment Annual Median Salary
Columbia 200 $36,200
Springfield 190 $37,770
Joplin 120 $32,580
     
Metro Area (Montana) Total Employment Annual Median Salary
Billings 130 $38,260
Missoula 70 $36,290
Great Falls 70 $42,730
     
Metro Area (Nebraska) Total Employment Annual Median Salary
Lincoln 210 $39,850
     
Metro Area (Nevada) Total Employment Annual Median Salary
Paradise 610 $61,610
Henderson 610 $61,610
Las Vegas 610 $61,610
Reno 150 $49,760
     
Metro Area (New Hampshire) Total Employment Annual Median Salary
Manchester 190 $53,600
     
Metro Area (New Jersey) Total Employment Annual Median Salary
Trenton 120 $70,420
Hammonton -2222 $50,590
Atlantic City -2222 $50,590
     
Metro Area (New Mexico) Total Employment Annual Median Salary
Albuquerque 320 $40,600
Santa Fe 60 $28,900
Las Cruces 40 $30,020
     
Metro Area (New York) Total Employment Annual Median Salary
Cheektowaga 490 $41,260
Buffalo 490 $41,260
Niagara Falls 490 $41,260
Rochester 460 $47,240
Schenectady 360 $48,620
Albany 360 $48,620
Troy 360 $48,620
Syracuse 210 $55,780
Utica 140 $30,020
Rome 140 $30,020
Binghamton 80 $41,280
Glens Falls 50 $40,630
Kingston 40 $45,020
Ithaca -2222 $39,590
     
Metro Area (North Carolina) Total Employment Annual Median Salary
Raleigh 470 $46,170
Greensboro 320 $45,610
High Point 320 $45,610
Winston 240 $41,820
Salem 240 $41,820
Chapel Hill 200 $50,570
Durham 200 $50,570
Asheville 130 $48,960
Fayetteville 110 $30,930
Wilmington 110 $40,950
Lenoir 90 $29,200
Hickory 90 $29,200
Morganton 90 $29,200
Rocky Mount 40 $54,520
Burlington 30 $27,840
Greenville 30 $39,400
     
Metro Area (North Dakota) Total Employment Annual Median Salary
Bismarck 200 $53,610
     
Metro Area (Ohio) Total Employment Annual Median Salary
Cleveland 920 $43,580
Elyria 920 $43,580
Columbus 650 $52,910
Dayton 300 $37,780
Akron 290 $49,140
Toledo 140 $38,640
Massillon 120 $43,800
Canton 120 $43,800
Mansfield 70 $40,410
     
Metro Area (Oklahoma) Total Employment Annual Median Salary
Oklahoma City 540 $40,490
Tulsa 260 $40,170
     
Metro Area (Oregon) Total Employment Annual Median Salary
Eugene 130 $47,990
Redmond 80 $45,890
Bend 80 $45,890
Medford 70 $44,870
Salem 60 $31,240
     
Metro Area (Pennsylvania) Total Employment Annual Median Salary
Pittsburgh 870 $46,730
Harrisburg 320 $-2,222
Carlisle 320 $-2,222
Lancaster 270 $38,750
Reading 130 $37,350
Hanover 120 $61,210
York 120 $61,210
Barre 110 $34,460
Hazleton 110 $34,460
Scranton 110 $34,460
Wilkes 110 $34,460
Erie 80 $40,590
Altoona 60 $46,730
Chambersburg 40 $25,950
Waynesboro 40 $25,950
Williamsport 40 $34,590
Johnstown 40 $53,210
State College 40 $53,290
     
Metro Area (Puerto Rico) Total Employment Annual Median Salary
Caguas 630 $22,920
Carolina 630 $22,920
San Juan 630 $22,920
Mayag�ez 50 $23,950
     
Metro Area (South Carolina) Total Employment Annual Median Salary
Mauldin 390 $44,290
Greenville 390 $44,290
Anderson 390 $44,290
Charleston 360 $35,350
North Charleston 360 $35,350
Columbia 270 $40,820
Beaufort 60 $50,580
Bluffton 60 $50,580
Hilton Head Island 60 $50,580
Florence 50 $34,430
Spartanburg -2222 $33,720
     
Metro Area (South Dakota) Total Employment Annual Median Salary
Sioux Falls 190 $44,390
Rapid City 100 $46,660
     
Metro Area (Tennessee) Total Employment Annual Median Salary
Franklin 1050 $40,440
Murfreesboro 1050 $40,440
Davidson 1050 $40,440
Nashville 1050 $40,440
Knoxville 190 $47,440
Jackson 50 $52,320
     
Metro Area (Texas) Total Employment Annual Median Salary
Dallas 2260 $52,350
Fort Worth 2260 $52,350
Arlington 2260 $52,350
Houston 1450 $46,630
Sugar Land 1450 $46,630
The Woodlands 1450 $46,630
Austin 1230 $53,370
Round Rock 1230 $53,370
New Braunfels 600 $46,000
San Antonio 600 $46,000
El Paso 220 $34,350
Edinburg 140 $35,640
Mission 140 $35,640
McAllen 140 $35,640
Amarillo 130 $30,740
Port Arthur 120 $34,770
Beaumont 120 $34,770
Corpus Christi 110 $52,660
Tyler 100 $51,250
Lubbock 80 $33,980
Waco 80 $38,980
Harlingen 70 $30,770
Brownsville 70 $30,770
Longview 60 $20,950
Denison 60 $34,530
Sherman 60 $34,530
Bryan 60 $41,500
College Station 60 $41,500
San Angelo 60 $43,070
Temple 50 $30,930
Killeen 50 $30,930
Abilene 50 $43,960
Midland 50 $67,800
Wichita Falls 30 $35,940
     
Metro Area (Utah) Total Employment Annual Median Salary
Salt Lake City 690 $49,230
Orem 220 $47,330
Provo 220 $47,330
Ogden 70 $39,350
Clearfield 70 $39,350
St. George 40 $46,870
     
Metro Area (Vermont) Total Employment Annual Median Salary
South Burlington 140 $54,310
Burlington 140 $54,310
     
Metro Area (Virginia) Total Employment Annual Median Salary
Richmond 430 $60,940
Roanoke 160 $38,830
Charlottesville 120 $30,970
Lynchburg 60 $38,110
Harrisonburg -2222 $43,390
     
Metro Area (Washington) Total Employment Annual Median Salary
Bellevue 1690 $42,650
Tacoma 1690 $42,650
Seattle 1690 $42,650
Spokane 240 $46,790
Spokane Valley 240 $46,790
Yakima 100 $52,490
Richland 80 $36,870
Kennewick 80 $36,870
Bellingham 70 $57,620
Silverdale 60 $45,560
Bremerton 60 $45,560
Wenatchee 50 $38,340
Olympia 40 $30,150
Tumwater 40 $30,150
Walla Walla -2222 $39,300
     
Metro Area (West Virginia) Total Employment Annual Median Salary
Charleston 120 $23,510
Morgantown 90 $23,470
     
Metro Area (Wisconsin) Total Employment Annual Median Salary
West Allis 760 $38,590
Waukesha 760 $38,590
Milwaukee 760 $38,590
Madison 390 $49,530
Green Bay 110 $67,640
Eau Claire 90 $39,410
Janesville 80 $33,700
Beloit 80 $33,700
Wausau 80 $34,150
Appleton 70 $44,010
Neenah 50 $32,300
Oshkosh 50 $32,300
Racine -2222 $40,360
     
Metro Area (Wyoming) Total Employment Annual Median Salary
Casper 60 $54,550
Cheyenne 50 $32,810

Most Popular Industries for :
Advertising Sales Agents

Industries representing at least 1% of total jobs for the occupation.

2016 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov; 2014-24 State Occupational Projections, Projections Central, projectionscentral.com

Industry Jobs Percent Annual Median Salary
Professional And Technical Services 59,090 36% $48,680
Traditional Publishing 54,500 33% $38,120
Media And Broadcasting 31,240 19% $42,290
Movie And Music 4,370 2% $62,160
Other Information Services 1,750 1% $45,240
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Panorama City
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We have some additional detailed pages at the state level for Advertising Sales Agents.

Numbers in parentheses are counts of relevant campus-based schools in the state; online schools may also be available.

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