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Marketing Managers picture    Marketing Managers image

Marketing Managers

Marketing managers plan, oversee and coordinate the marketing of a company's products and/or services. A marketing manager also identifies markets for a companies goods and/or services. Those in marketing management positions estimate the demand for products ands services provided by their employer and their competitors.

A marketing manager establishes marketing goals. They also study market trends and evaluate the need for new products and services. Marketing managers develop price strategies with the objective of maximizing a companies profits or market share.

Marketing analysis involves reviewing research data. To collect research data they utilize techniques such as focus groups, statistical surveys, test markets and on-site observation. Marketing analysis often includes the topics of customer analysis, competitor analysis, collaborator analysis, company analysis and analysis of the industry context.

They analyze the financial elements of product development, including budgets, research and development, appropriations expenditures, profit-loss projections and return on investment.

A marketing manager need to balance the company's goals and customer satisfaction while developing price strategies. Those in marketing management positions also hire and train employees, provide assignments and evaluate employee performance.

Some of the common job titles are vice president of marketing, marketing director, marketing coordinator, commercial lines manager, market development manager and product/brand manager.

Responsibilities

  • Design and manage a company's advertising and promotion activities
  • Develop and manage marketing plans
  • Research, evaluate and monitor technological, financial and demographic factors
  • Consult with outside advertising agencies regarding ongoing advertising campaigns
  • Perform marketing surveys for new products and new product concepts
  • Collaborate with artists and writers and oversee copywriting, design, layout, paste up and the production of promotional materials
  • Create and recommend pricing strategy
  • Analyze market reactions to advertising campaigns, product packaging and merchandising policies
  • Offer recommendations for the basic structure and organization of the marketing group
  • Develop marketing activity reports

Job Characteristics

Marketing managers work in an office setting and often work more than 40 hours per week. Travel may be required. They need to have good management and interpersonal abilities. They should also have the ability to communicate persuasively in person and in writing. A marketing manager benefits from having good organizing and motivational skills.

A marketing manager needs to effectively present information to high level managers and public groups. Having good creative thinking ability and being skillful at analyzing data are helpful assets for the job.

Employment Outlook

The projected employment growth rate for marketing managers from 2006 to 2016 is 14%. In 2008 the median annual wage for marketing managers was $108,580. In addition, market management jobs exist in virtually every industry.

Education, Certification, and Licensing

Many employers seek candidates with a bachelor's degree in business administration with an emphasis on marketing. A master's degree with a specialization in marketing is preferred for some positions. However some employers do not require a degree for the position. Employers often require several years of work related experience. Sales experience is beneficial.

Classes in management, business law, economics, finance, accounting, statistics and mathematics are useful for the occupation. Also, an internship while the candidate is attending school is very beneficial.

Some marketing management positions require post-secondary education that is related to the type of product or service that the company offers. In high-tech industries a bachelor's degree in engineering or science combined with a master's degree in business administration is often preferred by employers.

Resources

Major Employers

According to the Bureau of Labor Statistics the major industries for employment are management of companies and enterprises; management, scientific and technical consulting services; computer systems and design and related services; depositary credit intermediation; architectural, engineering and related services; and insurance carriers.

Other industries for employment are wholesale trade, retailers, market research organizations and advertising agencies, service sector businesses, and manufacturing.

Schools for Marketing Managers are listed in the Browse Schools Section.

Metro Areas Sorted by Total Employment for:
Marketing Managers

Listed below are metro areas sorted by the total number of people employed in Marketing Managers jobs , as of 2016

2016 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov; 2014-24 State Occupational Projections, Projections Central, projectionscentral.com

     
Metro Area (Alabama) Total Employment Annual Median Salary
Hoover 290 $120,290
Birmingham 290 $120,290
Huntsville 80 $168,310
Montgomery 40 $88,600
     
Metro Area (Alaska) Total Employment Annual Median Salary
Anchorage 150 $93,320
     
Metro Area (Arizona) Total Employment Annual Median Salary
Scottsdale 3950 $100,700
Mesa 3950 $100,700
Phoenix 3950 $100,700
Tucson 520 $92,340
Flagstaff 130 $44,720
Prescott 80 $83,390
     
Metro Area (Arkansas) Total Employment Annual Median Salary
Conway 310 $95,150
North Little Rock 310 $95,150
Little Rock 310 $95,150
     
Metro Area (California) Total Employment Annual Median Salary
Anaheim 10550 $136,000
Los Angeles 10550 $136,000
Long Beach 10550 $136,000
Hayward 8710 $170,390
Oakland 8710 $170,390
San Francisco 8710 $170,390
Santa Clara 6440 $188,540
San Jose 6440 $188,540
Sunnyvale 6440 $188,540
San Diego 2620 $143,750
Carlsbad 2620 $143,750
Arden 1210 $118,480
Arcade 1210 $118,480
Sacramento 1210 $118,480
Roseville 1210 $118,480
Riverside 980 $99,800
Ontario 980 $99,800
San Bernardino 980 $99,800
Thousand Oaks 410 $130,840
Oxnard 410 $130,840
Ventura 410 $130,840
Santa Barbara 270 $120,220
Santa Maria 270 $120,220
Santa Rosa 250 $146,070
Fresno 190 $88,820
Bakersfield 160 $135,750
Salinas 150 $103,010
Lodi 150 $130,710
Stockton 150 $130,710
Santa Cruz 110 $96,310
Watsonville 110 $96,310
Napa 110 $143,580
Fairfield 100 $149,250
Vallejo 100 $149,250
Modesto 80 $87,440
San Luis Obispo 80 $94,040
Paso Robles 80 $94,040
Arroyo Grande 80 $94,040
Merced 40 N/A
Redding 40 $94,660
     
Metro Area (Colorado) Total Employment Annual Median Salary
Lakewood 2080 $142,320
Denver 2080 $142,320
Aurora 2080 $142,320
Boulder 430 $174,510
Colorado Springs 230 $146,370
Fort Collins 90 $158,220
Greeley N/A $129,490
     
Metro Area (Connecticut) Total Employment Annual Median Salary
Bridgeport 2240 $152,460
Norwalk 2240 $152,460
Stamford 2240 $152,460
East Hartford 1470 $126,200
West Hartford 1470 $126,200
Hartford 1470 $126,200
New Haven 490 $112,220
Danbury 160 $119,610
Waterbury 60 $120,310
     
Metro Area (Florida) Total Employment Annual Median Salary
Miami 2760 $114,850
West Palm Beach 2760 $114,850
Fort Lauderdale 2760 $114,850
St. Petersburg 1560 $110,280
Tampa 1560 $110,280
Clearwater 1560 $110,280
Sanford 1530 $103,360
Kissimmee 1530 $103,360
Orlando 1530 $103,360
Jacksonville 530 $111,460
Palm Bay 150 $127,110
Melbourne 150 $127,110
Titusville 150 $127,110
Sarasota 140 $104,630
North Port 140 $104,630
Bradenton 140 $104,630
Cape Coral 100 $79,810
Fort Myers 100 $79,810
Lakeland 100 $111,550
Winter Haven 100 $111,550
Tallahassee 80 $107,630
Gainesville 70 $127,500
Marco Island 60 $80,960
Immokalee 60 $80,960
Naples 60 $80,960
Deltona 60 $91,630
Ormond Beach 60 $91,630
Daytona Beach 60 $91,630
Brent 50 $99,590
Ferry Pass 50 $99,590
Pensacola 50 $99,590
Panama City 40 $68,960
Crestview 40 $112,710
Fort Walton Beach 40 $112,710
Destin 40 $112,710
Port St. Lucie 40 $114,660
     
Metro Area (Georgia) Total Employment Annual Median Salary
Sandy Springs 6270 $127,180
Atlanta 6270 $127,180
Roswell 6270 $127,180
Savannah 80 $105,600
Dalton 60 $110,840
Gainesville 50 $90,670
Macon 50 $132,640
Athens 40 $131,170
Clarke County 40 $131,170
     
Metro Area (Hawaii) Total Employment Annual Median Salary
Urban Honolulu 450 $90,580
Lahaina 60 $103,730
Wailuku 60 $103,730
Kahului 60 $103,730
     
Metro Area (Idaho) Total Employment Annual Median Salary
Boise City 600 $104,960
Coeur d'Alene 60 $81,730
Idaho Falls 40 $85,570
     
Metro Area (Illinois) Total Employment Annual Median Salary
Peoria 260 $140,520
Bloomington 190 $116,960
Rockford 150 $100,030
Springfield 140 $94,540
Champaign 130 $73,880
Urbana 130 $73,880
Kankakee 30 $71,140
     
Metro Area (Indiana) Total Employment Annual Median Salary
Anderson 1690 $102,690
Carmel 1690 $102,690
Indianapolis 1690 $102,690
Fort Wayne 190 $96,040
Goshen 80 $98,910
Elkhart 80 $98,910
Bloomington 80 $106,120
Terre Haute 40 $69,910
Lafayette 40 $103,400
West Lafayette 40 $103,400
     
Metro Area (Iowa) Total Employment Annual Median Salary
West Des Moines 700 $111,830
Des Moines 700 $111,830
Cedar Rapids 310 $99,090
Iowa City 100 $80,330
Cedar Falls 90 $86,790
Waterloo 90 $86,790
Dubuque 60 $60,120
Ames 50 $96,530
     
Metro Area (Kansas) Total Employment Annual Median Salary
Wichita 270 $109,160
Topeka 120 $110,070
     
Metro Area (Kentucky) Total Employment Annual Median Salary
Fayette 290 $86,310
Lexington 290 $86,310
Bowling Green N/A $83,220
     
Metro Area (Louisiana) Total Employment Annual Median Salary
Metairie 320 $72,750
New Orleans 320 $72,750
Baton Rouge 240 $90,170
Lafayette 90 $75,930
Bossier City 80 $75,540
Shreveport 80 $75,540
Monroe 40 $81,320
Lake Charles 30 $88,290
     
Metro Area (Maine) Total Employment Annual Median Salary
Portland 550 $89,840
South Portland 550 $89,840
Bangor 40 $83,950
Auburn 40 $84,070
Lewiston 40 $84,070
     
Metro Area (Maryland) Total Employment Annual Median Salary
Towson 1620 $120,870
Columbia 1620 $120,870
Baltimore 1620 $120,870
     
Metro Area (Massachusetts) Total Employment Annual Median Salary
Barnstable Town 90 $76,830
New Bedford 60 $105,650
Pittsfield 50 $95,420
     
Metro Area (Michigan) Total Employment Annual Median Salary
Detroit 2140 $126,990
Dearborn 2140 $126,990
Warren 2140 $126,990
Grand Rapids 650 $96,520
Wyoming 650 $96,520
Ann Arbor 240 $110,070
East Lansing 120 $108,090
Lansing 120 $108,090
Portage 100 $97,960
Kalamazoo 100 $97,960
Jackson 80 $148,470
Flint 60 $108,000
Saginaw 50 $61,790
Benton Harbor 50 $90,450
Niles 50 $90,450
     
Metro Area (Minnesota) Total Employment Annual Median Salary
St. Cloud 110 $98,350
North Mankato 100 $105,780
Mankato 100 $105,780
Rochester 90 $117,780
     
Metro Area (Mississippi) Total Employment Annual Median Salary
Jackson 170 $82,350
Pascagoula 80 $80,360
Gulfport 80 $80,360
Biloxi 80 $80,360
     
Metro Area (Missouri) Total Employment Annual Median Salary
Columbia 80 $93,270
Springfield 70 $122,950
Joplin 50 $113,790
     
Metro Area (Nebraska) Total Employment Annual Median Salary
Lincoln 170 $80,520
     
Metro Area (Nevada) Total Employment Annual Median Salary
Paradise 1310 $101,110
Henderson 1310 $101,110
Las Vegas 1310 $101,110
Reno 240 $89,570
     
Metro Area (New Hampshire) Total Employment Annual Median Salary
Manchester 180 $122,340
     
Metro Area (New Jersey) Total Employment Annual Median Salary
Trenton 780 $153,950
Hammonton 180 $117,590
Atlantic City 180 $117,590
     
Metro Area (New Mexico) Total Employment Annual Median Salary
Albuquerque 230 $73,710
Santa Fe 30 $80,220
     
Metro Area (New York) Total Employment Annual Median Salary
Rochester 670 $126,920
Cheektowaga 410 $115,010
Buffalo 410 $115,010
Niagara Falls 410 $115,010
Troy 310 $148,080
Schenectady 310 $148,080
Albany 310 $148,080
Syracuse 190 $135,880
Binghamton 60 $148,550
Rome 50 $130,940
Utica 50 $130,940
     
Metro Area (North Carolina) Total Employment Annual Median Salary
Raleigh 1270 $135,590
Chapel Hill 710 $151,810
Durham 710 $151,810
Greensboro 490 $126,890
High Point 490 $126,890
Winston 400 $120,510
Salem 400 $120,510
Asheville 120 $84,210
Morganton 70 $122,820
Lenoir 70 $122,820
Hickory 70 $122,820
Wilmington 70 $158,170
Greenville 50 N/A
Burlington 30 $118,420
     
Metro Area (North Dakota) Total Employment Annual Median Salary
Bismarck 50 $93,550
     
Metro Area (Ohio) Total Employment Annual Median Salary
Columbus 1260 $127,970
Elyria 1240 $125,330
Cleveland 1240 $125,330
Akron 430 $112,810
Dayton 310 $114,680
Toledo 210 $110,880
Canton 90 $121,150
Massillon 90 $121,150
     
Metro Area (Oklahoma) Total Employment Annual Median Salary
Oklahoma City 690 $83,600
Tulsa 490 $100,560
     
Metro Area (Oregon) Total Employment Annual Median Salary
Eugene 210 $69,140
Salem 130 $78,510
Bend 120 $99,270
Redmond 120 $99,270
Medford 80 $76,320
Corvallis 70 $98,940
     
Metro Area (Pennsylvania) Total Employment Annual Median Salary
Pittsburgh 1120 $132,150
Carlisle 400 $110,660
Harrisburg 400 $110,660
Lancaster 250 $125,830
Reading 220 $149,840
Hazleton 190 $119,870
Barre 190 $119,870
Scranton 190 $119,870
Wilkes 190 $119,870
State College 100 $139,130
Hanover 90 $117,090
York 90 $117,090
Erie 50 $119,080
     
Metro Area (Puerto Rico) Total Employment Annual Median Salary
Caguas 650 $71,620
Carolina 650 $71,620
San Juan 650 $71,620
     
Metro Area (South Carolina) Total Employment Annual Median Salary
Anderson 400 $104,330
Mauldin 400 $104,330
Greenville 400 $104,330
Columbia 350 $99,640
Charleston 280 $88,860
North Charleston 280 $88,860
Spartanburg 80 $138,890
Florence 40 $129,030
     
Metro Area (South Dakota) Total Employment Annual Median Salary
Sioux Falls 40 $122,430
     
Metro Area (Tennessee) Total Employment Annual Median Salary
Franklin 1420 $83,880
Murfreesboro 1420 $83,880
Davidson 1420 $83,880
Nashville 1420 $83,880
Knoxville 440 $85,010
Johnson City 60 $100,920
     
Metro Area (Texas) Total Employment Annual Median Salary
Fort Worth 3770 $138,760
Dallas 3770 $138,760
Arlington 3770 $138,760
Sugar Land 2610 $152,130
The Woodlands 2610 $152,130
Houston 2610 $152,130
Round Rock 1490 $153,870
Austin 1490 $153,870
San Antonio 710 $149,040
New Braunfels 710 $149,040
El Paso 80 $140,860
Corpus Christi 70 N/A
Temple 60 $142,570
Killeen 60 $142,570
Beaumont 60 $145,190
Port Arthur 60 $145,190
Amarillo 30 $141,090
Lubbock N/A $49,230
     
Metro Area (Utah) Total Employment Annual Median Salary
Salt Lake City 1480 $114,430
Orem 530 $92,450
Provo 530 $92,450
Ogden 200 $90,250
Clearfield 200 $90,250
St. George 50 $74,260
     
Metro Area (Vermont) Total Employment Annual Median Salary
South Burlington 260 $130,580
Burlington 260 $130,580
     
Metro Area (Virginia) Total Employment Annual Median Salary
Richmond 700 $149,010
Charlottesville 100 $138,320
Roanoke 70 $133,000
Lynchburg 50 $122,740
Waynesboro 30 $95,980
Staunton 30 $95,980
     
Metro Area (Washington) Total Employment Annual Median Salary
Seattle 5040 $139,530
Tacoma 5040 $139,530
Bellevue 5040 $139,530
Spokane 260 $105,390
Spokane Valley 260 $105,390
Tumwater 70 $103,810
Olympia 70 $103,810
Bellingham 60 $101,820
Bremerton 50 $114,770
Silverdale 50 $114,770
Yakima 40 $89,240
Kennewick 40 $102,150
Richland 40 $102,150
     
Metro Area (West Virginia) Total Employment Annual Median Salary
Charleston 50 $71,820
Morgantown 40 $81,160
     
Metro Area (Wisconsin) Total Employment Annual Median Salary
West Allis 1360 $110,570
Waukesha 1360 $110,570
Milwaukee 1360 $110,570
Madison 570 $111,880
Appleton 150 $98,090
Oshkosh 120 $96,050
Neenah 120 $96,050
Green Bay 120 $103,040
Sheboygan 80 $135,900
Racine 60 $101,680
Janesville 60 $119,500
Beloit 60 $119,500
Eau Claire 40 $101,680
Wausau 40 $104,880

Career Stories (Job Profiles) for Marketing Managers

To find out more about building a career as Marketing Managers, we spoke with professionals in the field across a variety of specialties. Learn about their experiences on the job, the steps they took to complete their education, and what it takes to excel in this industry. Click the link to see a story.

All Types

Most Popular Industries for :
Marketing Managers

Industries representing at least 1% of total jobs for the occupation.

2016 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov; 2014-24 State Occupational Projections, Projections Central, projectionscentral.com

Industry Jobs Percent Annual Median Salary
Professional And Technical Services 32,230 19% $116,150
Business Management 22,580 13% $115,650
Electronics And Computer 9,770 5% $123,790
Banking And Credit 8,610 5% $103,300
Office Services And Staffing 7,500 4% $89,460
Insurance 7,290 4% $102,730
Durable Goods Wholesale 7,250 4% $116,940
Securities And Investment 6,910 4% $128,670
Traditional Publishing 6,280 3% $118,000
Non-durable Goods Wholesale 3,470 2% $121,070
Chemicals 3,440 2% $118,640
Machinery 3,130 1% $102,150
Nursing And Residential Care 2,810 1% $57,360
Education 2,690 1% $78,500
Telecommunications 2,660 1% $113,730
Miscellaneous Manufacturing 2,560 1% $105,940
Real Estate 2,330 1% $88,180
Construction 2,160 1% $89,780
Online Wholesale 2,040 1% $113,570
Internet Service Provider 1,780 1% $115,730
Movie And Music 1,720 1% $147,080
Click the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab.
Click the Request Info buttons to request more information from a representative at the school.
 
Results:  10
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Programs
  • Internet Marketing, Master of Science (Online)
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
Programs
  • Marketing - PhD in Bus. Admin.
  • Marketing - D.B.A.
  • General Business - D.B.A.
  • Ranked among the Best Online Bachelor's Programs in 2014 by U.S. News & World Report.
  • Implements a one-to-one teaching model, partnering one student with one faculty member in each course.
  • 100% of faculty members hold doctoral degrees.
  • No physical residency requirements, allowing students to pursue their degree online.
  • Committed to innovation, diversity, excellence, and accountability since its founding in 1996.
  • Offers several programs in business, education, psychology, and more.
Programs
  • Business Administration - Marketing (BS) (Online)
  • Business Administration (BS) (Online)
  • Business Administration - Customized Professional (BS) (Online)
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
  • Features a competency-based MBA program that allows students to test out of subjects based on prior professional experience.
Programs
  • Certificate - Business Administration (Management)
  • Many programs require externships, allowing students to gain real-world experience.
  • Approved A+ rating from the Better Business Bureau (BBB) since 1984.
  • Offers 22 accelerated, career-focused program options including business administration, medical assisting, and more.
  • Regionally accredited by the Western Association of Schools and Colleges (WASC).
  • 11 campuses across California, with an online division as well.
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Madera
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Programs
  • Master of Business Administration
  • Associate of Arts in Business - Agribusiness
  • Ranked among the 2015 Best National Universities by U.S. News & World Report.
  • Designated as a Military Friendly School every year since 2012 by Victory Media.
  • Offers credit for prior learning and experience through assessment tests.
  • Provides a short term Leadership Certification program in partnership with EQUIP®.
  • Accredited by the Higher Learning Commission (HLC) of the North Central Association (NCA).
Programs
  • Business Administration (BS)
  • Business Administration - New Media Marketing (BS)
  • Students are issued a new laptop at the beginning of their programs.
  • All online services and study materials are available 24/7, with faculty available five days a week.
  • All programs available online, with the MBA program offered on campus in Salt Lake City.
  • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC), with programmatic accreditation by the Commission on Accreditation for Respiratory Care (CoARC).
  • Approved by the Better Business Bureau (BBB) since 2010.

Our family of non-profit colleges admits students of any race, color, and national or ethnic origin.

Programs
  • E-commerce
  • An accredited computer training academy preparing students to enter the IT industry as Network Engineers, Software Engineers, Web Apps Developer, Website Designers, Programmers, Database Administrators since 2000.
  • Holds A+ certification from CompTIA.
  • Located in Los Angeles, approximately 10 minutes away from LAX.
  • Flexible class schedules offered during day times, evenings and weekends.
  • Helping students start a career in technology within 3 - 9 months.
  • Educates with the mission to serve the needs of the local community and graduates by matching opportunities to skills.
  • Military friendly school.
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Los Angeles
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Programs
  • Business Administration (BS)
  • Offers several scholarship opportunities for students who qualify.
  • Laptop computers are issued to each student at the beginning of their program.
  • Provides programs in health care, business, information technology, and graphic arts.
  • Respiratory Therapy program is accredited by the Commission on Accreditation for Respiratory Care (CoARC).
  • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).

Our family of non-profit colleges admits students of any race, color, and national or ethnic origin.

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San Marcos
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Programs
  • Certificate - Business Office Administration

You can advance your career with a degree from Charter College Online. We offer several Associates and Bachelors degrees in the business, health care, accounting and legal fields. Our accelerated programs are designed to help you complete your degree as quickly as possible. We offer year-round classes and flexible scheduling - study anytime from anywhere. We help students get not only with the technical skills necessary for success, but also job search and placement assistance so you can find new opportunities after graduation.

Programs
  • Accelerated MBA

Saint Mary's University of Minnesota's Online Master's Programs

At Saint Mary's, we take pride in offering online graduate degrees designed to complement the schedules of working adults like you. Get an affordable, convenient education from a top-ranked university that's grounded in real-world applications.

Saint Mary's University's long history of innovation in education continues with the launch of our new iPad® application, allowing for learning on the go. Our commitment to our Lasallian Catholic tradition of continuous learning, ethics and advancing the common good also endures.

We have some additional detailed pages at the state level for Marketing Managers.

Numbers in parentheses are counts of relevant campus-based schools in the state; online schools may also be available.

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