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Marketing Managers picture    Marketing Managers image

Marketing Managers

Marketing managers plan, oversee and coordinate the marketing of a company's products and/or services. A marketing manager also identifies markets for a companies goods and/or services. Those in marketing management positions estimate the demand for products ands services provided by their employer and their competitors.

A marketing manager establishes marketing goals. They also study market trends and evaluate the need for new products and services. Marketing managers develop price strategies with the objective of maximizing a companies profits or market share.

Marketing analysis involves reviewing research data. To collect research data they utilize techniques such as focus groups, statistical surveys, test markets and on-site observation. Marketing analysis often includes the topics of customer analysis, competitor analysis, collaborator analysis, company analysis and analysis of the industry context.

They analyze the financial elements of product development, including budgets, research and development, appropriations expenditures, profit-loss projections and return on investment.

A marketing manager need to balance the company's goals and customer satisfaction while developing price strategies. Those in marketing management positions also hire and train employees, provide assignments and evaluate employee performance.

Some of the common job titles are vice president of marketing, marketing director, marketing coordinator, commercial lines manager, market development manager and product/brand manager.

Responsibilities

  • Design and manage a company's advertising and promotion activities
  • Develop and manage marketing plans
  • Research, evaluate and monitor technological, financial and demographic factors
  • Consult with outside advertising agencies regarding ongoing advertising campaigns
  • Perform marketing surveys for new products and new product concepts
  • Collaborate with artists and writers and oversee copywriting, design, layout, paste up and the production of promotional materials
  • Create and recommend pricing strategy
  • Analyze market reactions to advertising campaigns, product packaging and merchandising policies
  • Offer recommendations for the basic structure and organization of the marketing group
  • Develop marketing activity reports

Job Characteristics

Marketing managers work in an office setting and often work more than 40 hours per week. Travel may be required. They need to have good management and interpersonal abilities. They should also have the ability to communicate persuasively in person and in writing. A marketing manager benefits from having good organizing and motivational skills.

A marketing manager needs to effectively present information to high level managers and public groups. Having good creative thinking ability and being skillful at analyzing data are helpful assets for the job.

Employment Outlook

The projected employment growth rate for marketing managers from 2006 to 2016 is 14%. In 2008 the median annual wage for marketing managers was $108,580. In addition, market management jobs exist in virtually every industry.

Education, Certification, and Licensing

Many employers seek candidates with a bachelor's degree in business administration with an emphasis on marketing. A master's degree with a specialization in marketing is preferred for some positions. However some employers do not require a degree for the position. Employers often require several years of work related experience. Sales experience is beneficial.

Classes in management, business law, economics, finance, accounting, statistics and mathematics are useful for the occupation. Also, an internship while the candidate is attending school is very beneficial.

Some marketing management positions require post-secondary education that is related to the type of product or service that the company offers. In high-tech industries a bachelor's degree in engineering or science combined with a master's degree in business administration is often preferred by employers.

Resources

Major Employers

According to the Bureau of Labor Statistics the major industries for employment are management of companies and enterprises; management, scientific and technical consulting services; computer systems and design and related services; depositary credit intermediation; architectural, engineering and related services; and insurance carriers.

Other industries for employment are wholesale trade, retailers, market research organizations and advertising agencies, service sector businesses, and manufacturing.

Schools for Marketing Managers are listed in the Browse Schools Section.

Metro Areas Sorted by Total Employment for:
Marketing Managers

Listed below are metro areas sorted by the total number of people employed in Marketing Managers jobs , as of 2015

Source: 2015 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov.

     
Metro Area (Alabama) Total Employment Annual Median Salary
Hoover 280 $127,780
Birmingham 280 $127,780
Huntsville 110 $127,270
Montgomery 50 $107,670
     
Metro Area (Alaska) Total Employment Annual Median Salary
Anchorage 110 $91,730
     
Metro Area (Arizona) Total Employment Annual Median Salary
Scottsdale 2980 $102,210
Mesa 2980 $102,210
Phoenix 2980 $102,210
Tucson 380 $87,410
Flagstaff 100 $37,710
Prescott 40 $89,240
     
Metro Area (Arkansas) Total Employment Annual Median Salary
Conway 390 $93,250
North Little Rock 390 $93,250
Little Rock 390 $93,250
     
Metro Area (California) Total Employment Annual Median Salary
Anaheim 9920 $134,780
Long Beach 9920 $134,780
Los Angeles 9920 $134,780
San Francisco 8050 $167,290
Oakland 8050 $167,290
Hayward 8050 $167,290
Santa Clara 7240 $184,710
Sunnyvale 7240 $184,710
San Jose 7240 $184,710
San Diego 2770 $141,170
Carlsbad 2770 $141,170
Sacramento 1070 $116,290
Roseville 1070 $116,290
Arcade 1070 $116,290
Arden 1070 $116,290
San Bernardino 890 $100,860
Riverside 890 $100,860
Ontario 890 $100,860
Oxnard 400 $141,570
Ventura 400 $141,570
Thousand Oaks 400 $141,570
Santa Rosa 260 $142,830
Santa Barbara 250 $118,310
Santa Maria 250 $118,310
Fresno 210 $81,860
Bakersfield 180 $130,190
Lodi 150 $119,740
Stockton 150 $119,740
Santa Cruz 130 $96,950
Watsonville 130 $96,950
Salinas 100 $103,960
Arroyo Grande 90 $96,560
Paso Robles 90 $96,560
San Luis Obispo 90 $96,560
Modesto 90 $102,200
Napa 90 $144,200
Vallejo 70 $135,470
Fairfield 70 $135,470
Redding 60 $106,430
Chico 40 $109,170
Porterville 30 N/A
Visalia 30 N/A
     
Metro Area (Colorado) Total Employment Annual Median Salary
Aurora 1960 $132,880
Lakewood 1960 $132,880
Denver 1960 $132,880
Boulder 370 $152,840
Colorado Springs 170 $137,720
Fort Collins 100 $150,240
Greeley 50 $131,070
     
Metro Area (Connecticut) Total Employment Annual Median Salary
Norwalk 2130 $147,750
Stamford 2130 $147,750
Bridgeport 2130 $147,750
Hartford 1270 $121,930
East Hartford 1270 $121,930
West Hartford 1270 $121,930
New Haven 530 $126,880
Danbury 150 $105,450
Waterbury 70 $103,300
     
Metro Area (Florida) Total Employment Annual Median Salary
Fort Lauderdale 2640 $117,300
Miami 2640 $117,300
West Palm Beach 2640 $117,300
Tampa 1570 $110,130
St. Petersburg 1570 $110,130
Clearwater 1570 $110,130
Kissimmee 1310 $99,470
Orlando 1310 $99,470
Sanford 1310 $99,470
Jacksonville 530 $117,460
Titusville 180 $125,770
Melbourne 180 $125,770
Palm Bay 180 $125,770
Sarasota 140 $93,270
North Port 140 $93,270
Bradenton 140 $93,270
Lakeland 110 $109,830
Winter Haven 110 $109,830
Fort Myers 100 $74,690
Cape Coral 100 $74,690
Tallahassee 90 $88,040
Immokalee 60 $76,100
Naples 60 $76,100
Marco Island 60 $76,100
Gainesville 60 $117,970
Ferry Pass 50 $104,740
Pensacola 50 $104,740
Brent 50 $104,740
Deltona 40 $83,310
Daytona Beach 40 $83,310
Ormond Beach 40 $83,310
Port St. Lucie 40 $103,150
Crestview 40 $106,990
Destin 40 $106,990
Fort Walton Beach 40 $106,990
     
Metro Area (Georgia) Total Employment Annual Median Salary
Roswell 5210 $125,130
Atlanta 5210 $125,130
Sandy Springs 5210 $125,130
Athens 60 $121,630
Clarke County 60 $121,630
Dalton 50 $104,910
Gainesville 40 $84,610
Savannah 40 $88,750
     
Metro Area (Hawaii) Total Employment Annual Median Salary
Urban Honolulu 440 $86,100
Lahaina N/A $143,920
Wailuku N/A $143,920
Kahului N/A $143,920
     
Metro Area (Idaho) Total Employment Annual Median Salary
Boise City 500 $114,750
Coeur d'Alene 60 $70,590
Idaho Falls 50 $83,060
     
Metro Area (Illinois) Total Employment Annual Median Salary
Peoria 310 $117,090
Rockford 120 $95,900
Springfield 110 $76,360
Champaign 100 $70,410
Urbana 100 $70,410
Kankakee 30 $63,880
Bloomington N/A $108,760
     
Metro Area (Indiana) Total Employment Annual Median Salary
Carmel 1590 $103,080
Indianapolis 1590 $103,080
Anderson 1590 $103,080
Fort Wayne 180 $92,330
Goshen 110 $103,510
Elkhart 110 $103,510
Bloomington 80 $103,130
West Lafayette 40 $110,700
Lafayette 40 $110,700
     
Metro Area (Iowa) Total Employment Annual Median Salary
West Des Moines 580 $112,750
Des Moines 580 $112,750
Cedar Rapids 260 $111,780
Cedar Falls 100 $90,180
Waterloo 100 $90,180
Dubuque 60 $57,440
Iowa City 50 $87,790
Ames 50 $98,200
     
Metro Area (Kansas) Total Employment Annual Median Salary
Wichita 210 $114,310
Topeka 110 $114,340
     
Metro Area (Kentucky) Total Employment Annual Median Salary
Fayette 270 $84,670
Lexington 270 $84,670
Bowling Green 50 $80,490
     
Metro Area (Louisiana) Total Employment Annual Median Salary
New Orleans 340 $82,660
Metairie 340 $82,660
Baton Rouge 220 $85,900
Shreveport 90 $70,430
Bossier City 90 $70,430
Lafayette 90 $71,800
Lake Charles 30 $84,990
Alexandria 30 $132,550
     
Metro Area (Maine) Total Employment Annual Median Salary
South Portland 430 $94,950
Portland 430 $94,950
Bangor 90 $108,540
Auburn 30 $68,430
Lewiston 30 $68,430
     
Metro Area (Maryland) Total Employment Annual Median Salary
Towson 1490 $117,710
Columbia 1490 $117,710
Baltimore 1490 $117,710
     
Metro Area (Massachusetts) Total Employment Annual Median Salary
Barnstable Town 60 $77,930
New Bedford 50 $112,700
Pittsfield 30 $110,230
     
Metro Area (Michigan) Total Employment Annual Median Salary
Dearborn 2130 $125,460
Detroit 2130 $125,460
Warren 2130 $125,460
Grand Rapids 670 $91,090
Wyoming 670 $91,090
Ann Arbor 360 $105,730
Lansing 120 $100,720
East Lansing 120 $100,720
Kalamazoo 90 $103,880
Portage 90 $103,880
Battle Creek 80 $174,090
Saginaw 60 $59,220
Benton Harbor 60 $62,810
Niles 60 $62,810
Jackson 60 $136,060
Flint 40 $109,980
     
Metro Area (Minnesota) Total Employment Annual Median Salary
St. Cloud 120 $105,680
North Mankato 100 $106,170
Mankato 100 $106,170
Rochester 80 $116,080
     
Metro Area (Mississippi) Total Employment Annual Median Salary
Jackson 200 $75,100
Pascagoula 90 $74,900
Biloxi 90 $74,900
Gulfport 90 $74,900
     
Metro Area (Missouri) Total Employment Annual Median Salary
Springfield 120 $93,880
Columbia 70 $111,190
Joplin 40 $120,760
     
Metro Area (Nebraska) Total Employment Annual Median Salary
Lincoln 160 $88,310
     
Metro Area (Nevada) Total Employment Annual Median Salary
Paradise 1280 $97,350
Henderson 1280 $97,350
Las Vegas 1280 $97,350
Reno 330 $86,140
     
Metro Area (New Hampshire) Total Employment Annual Median Salary
Manchester 170 $114,990
     
Metro Area (New Jersey) Total Employment Annual Median Salary
Trenton 550 $139,890
Hammonton 180 $114,970
Atlantic City 180 $114,970
Bridgeton 30 $125,530
Vineland 30 $125,530
     
Metro Area (New Mexico) Total Employment Annual Median Salary
Albuquerque 230 $73,730
Santa Fe 40 $77,470
     
Metro Area (New York) Total Employment Annual Median Salary
Rochester 480 $109,930
Cheektowaga 370 $130,600
Buffalo 370 $130,600
Niagara Falls 370 $130,600
Troy 310 $147,570
Schenectady 310 $147,570
Albany 310 $147,570
Syracuse 180 $128,320
Rome 60 $129,990
Utica 60 $129,990
Binghamton 60 $138,400
     
Metro Area (North Carolina) Total Employment Annual Median Salary
Raleigh 1260 $129,420
Chapel Hill 700 $162,210
Durham 700 $162,210
Salem 580 $116,260
Winston 580 $116,260
High Point 480 $122,870
Greensboro 480 $122,870
Asheville 90 $77,860
Morganton 90 $111,380
Lenoir 90 $111,380
Hickory 90 $111,380
Wilmington 70 $119,410
Burlington 40 $107,600
     
Metro Area (North Dakota) Total Employment Annual Median Salary
Bismarck 50 $103,120
     
Metro Area (Ohio) Total Employment Annual Median Salary
Columbus 1290 $128,170
Elyria 1150 $119,100
Cleveland 1150 $119,100
Akron 350 $112,140
Dayton 320 $114,880
Toledo 200 $103,800
Canton 80 $115,000
Massillon 80 $115,000
     
Metro Area (Oklahoma) Total Employment Annual Median Salary
Oklahoma City 740 $77,890
Tulsa 500 $87,820
     
Metro Area (Oregon) Total Employment Annual Median Salary
Eugene 280 $66,760
Salem 110 $67,090
Redmond 110 $85,440
Bend 110 $85,440
Corvallis 100 $91,250
Medford 80 $70,610
     
Metro Area (Pennsylvania) Total Employment Annual Median Salary
Pittsburgh 1040 $133,770
Harrisburg 490 $115,310
Carlisle 490 $115,310
Wilkes 210 $115,290
Hazleton 210 $115,290
Barre 210 $115,290
Scranton 210 $115,290
Reading 150 $156,220
Hanover 50 $111,860
York 50 $111,860
Erie 50 $122,860
State College 30 $130,860
Lancaster N/A $121,470
     
Metro Area (Puerto Rico) Total Employment Annual Median Salary
Caguas 730 $70,100
Carolina 730 $70,100
San Juan 730 $70,100
     
Metro Area (South Carolina) Total Employment Annual Median Salary
Greenville 370 $107,110
Mauldin 370 $107,110
Anderson 370 $107,110
North Charleston 270 $88,400
Charleston 270 $88,400
Columbia 260 $100,530
Spartanburg 70 $141,100
     
Metro Area (South Dakota) Total Employment Annual Median Salary
Sioux Falls 50 $107,270
     
Metro Area (Tennessee) Total Employment Annual Median Salary
Murfreesboro 1330 $81,360
Franklin 1330 $81,360
Davidson 1330 $81,360
Nashville 1330 $81,360
Knoxville 440 $86,590
Johnson City 60 $87,100
Cleveland 50 $105,850
     
Metro Area (Texas) Total Employment Annual Median Salary
Dallas 3400 $137,050
Fort Worth 3400 $137,050
Arlington 3400 $137,050
The Woodlands 2670 $149,820
Houston 2670 $149,820
Sugar Land 2670 $149,820
Austin 1650 $147,130
Round Rock 1650 $147,130
New Braunfels 580 $133,020
San Antonio 580 $133,020
El Paso 60 $126,590
Port Arthur 50 $129,190
Beaumont 50 $129,190
Lubbock 40 $62,840
Corpus Christi 40 $89,420
Amarillo 40 $140,080
     
Metro Area (Utah) Total Employment Annual Median Salary
Salt Lake City 1050 $118,050
Provo 400 $99,530
Orem 400 $99,530
Ogden 130 $79,530
Clearfield 130 $79,530
St. George 40 $69,720
     
Metro Area (Vermont) Total Employment Annual Median Salary
South Burlington 200 $113,060
Burlington 200 $113,060
     
Metro Area (Virginia) Total Employment Annual Median Salary
Richmond 520 $141,450
Roanoke 120 $141,520
Charlottesville 70 $142,770
Lynchburg 60 $117,810
     
Metro Area (Washington) Total Employment Annual Median Salary
Bellevue 4830 $134,960
Tacoma 4830 $134,960
Seattle 4830 $134,960
Spokane Valley 250 $105,400
Spokane 250 $105,400
Bellingham 70 $113,970
Olympia 50 $97,670
Tumwater 50 $97,670
Bremerton 50 $114,310
Silverdale 50 $114,310
Richland 50 $118,120
Kennewick 50 $118,120
     
Metro Area (West Virginia) Total Employment Annual Median Salary
Charleston 50 $81,280
Morgantown 30 $76,910
     
Metro Area (Wisconsin) Total Employment Annual Median Salary
Milwaukee 1440 $107,430
Waukesha 1440 $107,430
West Allis 1440 $107,430
Madison 590 $104,610
Appleton 170 $104,250
Sheboygan 140 $93,830
Green Bay 110 $96,190
Neenah 110 $102,390
Oshkosh 110 $102,390
Wausau 60 $96,990
Fond du Lac 50 $101,310
Racine 50 $110,090
Beloit 40 $117,100
Janesville 40 $117,100
Eau Claire 30 $102,110

Career Stories (Job Profiles) for Marketing Managers

To find out more about building a career as Marketing Managers, we spoke with professionals in the field across a variety of specialties. Learn about their experiences on the job, the steps they took to complete their education, and what it takes to excel in this industry. Click the link to see a story.

All Types

Most Popular Industries for :
Marketing Managers

Industries representing at least 1% of total jobs for the occupation.

Source: 2015 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov.

Industry Jobs Percent Annual Median Salary
Professional And Technical Services 32,230 19% $116,150
Business Management 22,580 13% $115,650
Electronics And Computer 9,770 5% $123,790
Banking And Credit 8,610 5% $103,300
Office Services And Staffing 7,500 4% $89,460
Insurance 7,290 4% $102,730
Durable Goods Wholesale 7,250 4% $116,940
Securities And Investment 6,910 4% $128,670
Traditional Publishing 6,280 3% $118,000
Non-durable Goods Wholesale 3,470 2% $121,070
Chemicals 3,440 2% $118,640
Machinery 3,130 1% $102,150
Nursing And Residential Care 2,810 1% $57,360
Education 2,690 1% $78,500
Telecommunications 2,660 1% $113,730
Miscellaneous Manufacturing 2,560 1% $105,940
Real Estate 2,330 1% $88,180
Construction 2,160 1% $89,780
Online Wholesale 2,040 1% $113,570
Internet Service Provider 1,780 1% $115,730
Movie And Music 1,720 1% $147,080
These schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles). Request info from multiple schools, by clicking the Request Info links.
 
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CityTownInfo Career and College Resources

We have some additional detailed pages at the state level for Marketing Managers.

Numbers in parentheses are counts of relevant campus-based schools in the state; online schools may also be available.

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