CTI Career Search

Marketing Manager Training Programs and Schools

Browse all of the tabs below for info about Marketing Manager Training Programs and Schools:

  • Overview
  • Top Cities
  • Career Stories
  • Top Industries

Marketing Managers - Career Information

Marketing Managers picture    Marketing Managers image

Marketing Managers

Marketing managers plan, oversee and coordinate the marketing of a company's products and/or services. A marketing manager also identifies markets for a companies goods and/or services. Those in marketing management positions estimate the demand for products ands services provided by their employer and their competitors.

A marketing manager establishes marketing goals. They also study market trends and evaluate the need for new products and services. Marketing managers develop price strategies with the objective of maximizing a companies profits or market share.

Marketing analysis involves reviewing research data. To collect research data they utilize techniques such as focus groups, statistical surveys, test markets and on-site observation. Marketing analysis often includes the topics of customer analysis, competitor analysis, collaborator analysis, company analysis and analysis of the industry context.

They analyze the financial elements of product development, including budgets, research and development, appropriations expenditures, profit-loss projections and return on investment.

A marketing manager need to balance the company's goals and customer satisfaction while developing price strategies. Those in marketing management positions also hire and train employees, provide assignments and evaluate employee performance.

Some of the common job titles are vice president of marketing, marketing director, marketing coordinator, commercial lines manager, market development manager and product/brand manager.

Responsibilities

  • Design and manage a company's advertising and promotion activities
  • Develop and manage marketing plans
  • Research, evaluate and monitor technological, financial and demographic factors
  • Consult with outside advertising agencies regarding ongoing advertising campaigns
  • Perform marketing surveys for new products and new product concepts
  • Collaborate with artists and writers and oversee copywriting, design, layout, paste up and the production of promotional materials
  • Create and recommend pricing strategy
  • Analyze market reactions to advertising campaigns, product packaging and merchandising policies
  • Offer recommendations for the basic structure and organization of the marketing group
  • Develop marketing activity reports

Job Characteristics

Marketing managers work in an office setting and often work more than 40 hours per week. Travel may be required. They need to have good management and interpersonal abilities. They should also have the ability to communicate persuasively in person and in writing. A marketing manager benefits from having good organizing and motivational skills.

A marketing manager needs to effectively present information to high level managers and public groups. Having good creative thinking ability and being skillful at analyzing data are helpful assets for the job.

Employment Outlook

The projected employment growth rate for marketing managers from 2006 to 2016 is 14%. In 2008 the median annual wage for marketing managers was $108,580. In addition, market management jobs exist in virtually every industry.

Education, Certification, and Licensing

Many employers seek candidates with a bachelor's degree in business administration with an emphasis on marketing. A master's degree with a specialization in marketing is preferred for some positions. However some employers do not require a degree for the position. Employers often require several years of work related experience. Sales experience is beneficial.

Classes in management, business law, economics, finance, accounting, statistics and mathematics are useful for the occupation. Also, an internship while the candidate is attending school is very beneficial.

Some marketing management positions require post-secondary education that is related to the type of product or service that the company offers. In high-tech industries a bachelor's degree in engineering or science combined with a master's degree in business administration is often preferred by employers.

Resources

Major Employers

According to the Bureau of Labor Statistics the major industries for employment are management of companies and enterprises; management, scientific and technical consulting services; computer systems and design and related services; depositary credit intermediation; architectural, engineering and related services; and insurance carriers.

Other industries for employment are wholesale trade, retailers, market research organizations and advertising agencies, service sector businesses, and manufacturing.

Schools for Marketing Managers are listed in the column to the left.

The Top Cities tab shows employment statistics for Marketing Managers by major metro area.

The Top Industries tab shows which industries have the most jobs for Marketing Managers, along with salary data by industry.

The Find Schools tab lets you search for schools by field of study, degree level, and location.

Employment For:
All Jobs > Marketing Managers

Selected Schools for Marketing Managers (including any online schools)

These schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Get Info links.

SchoolLocationsDegreesQuick Info
AIU OnlineOnlineAssociate, Bachelor, MasterGet Info
Albertus Magnus CollegeCTAssociate, Bachelor, MasterGet Info
American InterContinental UniversityFL, GA, TXAssociate, Bachelor, MasterGet Info
Anthem Career CollegeTNAssociateGet Info
Anthem CollegeAZAssociate, BachelorGet Info
Argosy UniversityAZ, CA, CO, FL, GA, HI, IL, MN, TN, TX, UT, VA, WABachelor, Doctorate, MasterGet Info
Argosy University OnlineOnlineBachelor, Doctorate, MasterGet Info
Ashworth CollegeOnlineAssociate, DiplomaGet Info
Averett UniversityVABachelor, MasterGet Info
Baker College OnlineOnlineAssociate, Bachelor, Doctorate, Graduate Certificate, MasterGet Info
Bauder CollegeGAAssociate, BachelorGet Info
Berkeley CollegeNJ, NYAssociate, BachelorGet Info
Berkeley College OnlineOnlineAssociate, BachelorGet Info
Briarcliffe CollegeNYAssociate, BachelorGet Info
Broadview UniversityUTAssociate, BachelorGet Info
Brookline CollegeOnlineBachelorGet Info
Brown CollegeMNBachelorGet Info
Brown Mackie CollegeAL, AZ, FL, GA, IA, ID, IN, KS, KY, MO, NM, OH, OK, SC, TXAssociate, BachelorGet Info
California College San DiegoCABachelor, Master Get Info
Central Pennsylvania CollegePABachelorGet Info
Charter CollegeAK, CA, WAAssociate, BachelorGet Info
CollegeAmericaAZ, CO, WYBachelorGet Info
Colorado Technical UniversityCO, MO, SDAssociate, Bachelor, Doctorate, MasterGet Info
Colorado Technical University OnlineOnlineAssociate, Bachelor, Doctorate, MasterGet Info
Computer Career CenterNM, TXAssociate, DiplomaGet Info
DeVry Institute of TechnologyABBachelorGet Info
DeVry UniversityAZ, CA, CO, FL, GA, IL, IN, KY, MD, MN, MO, NC, NJ, NV, NY, OH, OK, OR, PA, TN, TX, UT, VA, WA, WIAssociate, Bachelor, MasterGet Info
DeVry University OnlineOnlineBachelor, MasterGet Info
DeVry University's Keller Graduate School of ManagementAZ, CA, CO, FL, GA, IL, IN, MD, MN, MO, NC, NV, NY, OH, OK, OR, PA, TN, TX, UT, VA, WA, WIGraduate Certificate, MasterGet Info
DeVry University's Keller Graduate School of Management OnlineOnlineGraduate Certificate, MasterGet Info
ECPI OnlineOnlineAssociate, Bachelor, DiplomaGet Info
ECPI UniversityNC, SC, VAAssociate, Bachelor, DiplomaGet Info
Everest CollegeAZ, CA, CO, MO, NV, TX, UTAssociate, Bachelor, DiplomaGet Info
Everest InstituteFL, NY, PAAssociate, DiplomaGet Info
Everest UniversityFLAssociate, BachelorGet Info
Everest University OnlineOnlineMasterGet Info
Fortis CollegeFL, OHAssociateGet Info
Golden Gate UniversityCABachelorGet Info
Golden Gate University OnlineOnlineBachelorGet Info
Grand Canyon UniversityOnlineMasterGet Info
Hallmark CollegeTXBachelorGet Info
Harrison CollegeIN, OHAssociate, BachelorGet Info
Heald CollegeCA, HI, ORAssociateGet Info
Herzing CollegeMB, ON, QCAssociate, BachelorGet Info
Herzing University OnlineOnlineAssociate, BachelorGet Info
Hesser CollegeNHAssociate, BachelorGet Info
ITT Technical InstituteAZ, CA, CO, FL, ID, IN, KY, LA, MI, MN, MO, NM, NV, OH, OR, TN, TX, UT, VA, WA, WIAssociate, Bachelor, Diploma, MasterGet Info
Ivy Bridge College of Tiffin University OnlineOnlineAssociateGet Info
Jones International UniversityOnlineMasterGet Info
Kaplan Career InstitutePAAssociateGet Info
Kaplan College KHEOHAssociateGet Info
Kaplan University KHEIA, MD, ME, NEAssociate, Bachelor, MasterGet Info
Kaplan University OnlineOnlineAssociate, Bachelor, MasterGet Info
Keiser University CampusFLAssociate, Bachelor, MasterGet Info
Keiser University eCampus OnlineOnlineBachelor, MasterGet Info
Lincoln College of TechnologyFL, KY, OHAssociate, Bachelor, CourseworkGet Info
Minnesota School of BusinessMNAssociate, Bachelor, Diploma, MasterGet Info
Morrison UniversityNVAssociate, Bachelor, MasterGet Info
National American University CampusCO, KS, MN, MO, NM, SD, TXAssociate, Bachelor, MasterGet Info
National CollegeIN, KY, OH, TN, VA, WVAssociate, Bachelor, DiplomaGet Info
Northwestern CollegeILAssociateGet Info
Norwich UniversityOnlineMasterGet Info
Olivet Nazarene University Graduate and Continuing StudiesILBachelor, MasterGet Info
Pioneer Pacific CollegeORAssociate, BachelorGet Info
Pittsburgh Technical InstitutePAAssociateGet Info
Rasmussen CollegeFL, IL, MN, ND, WIAssociate, BachelorGet Info
Rutgers Business SchoolNJMasterGet Info
Sanford Brown CollegeIL, MI, MO, VA, WIAssociate, BachelorGet Info
Sanford Brown InstituteNYAssociateGet Info
South UniversityOnlineAssociate, Bachelor, MasterGet Info
South University CampusAL, FL, GA, SCAssociate, Bachelor, MasterGet Info
Southern Technical CollegeFLAssociateGet Info
Southwest Florida CollegeFLAssociate, BachelorGet Info
Stevens Henager CollegeID, UTAssociate, Bachelor, Certificate, MasterGet Info
Stratford Career InstituteOnlineDiplomaGet Info
Strayer UniversityAL, DC, DE, FL, GA, KY, MD, NC, NJ, OH, PA, SC, TN, UT, VA, WVAssociate, Bachelor, Certificate, Graduate Certificate, MasterGet Info
Sullivan UniversityKYAssociate, Bachelor, Diploma, MasterGet Info
The University of LiverpoolOnlineMasterGet Info
UEI CollegeCAAssociateGet Info
University of PhoenixAL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, NC, NE, NJ, NM, NV, OH, OK, OR, PA, PR, SC, TN, TX, UT, VA, WA, WI, WYBachelor, Doctorate, MasterGet Info
University of Phoenix OnlineOnlineBachelor, MasterGet Info
Virginia College OnlineOnlineBachelor, MasterGet Info
Walden UniversityOnlineBachelor, Doctorate, MasterGet Info
Western International UniversityAZBachelor, MasterGet Info

Link to This Resource Page (copy & paste)

Marketing Manager Training Schools by State

We have some additional detailed pages at the state level for Marketing Managers.

Numbers in parentheses are counts of relevant campus-based schools in the state; online schools may also be available.

Marketing Managers Career Videos


Marketing Managers Career Video

Copyright © QuinStreet, Inc. All Rights Reserved.

Click to verify BBB accreditation and to see a BBB report.    TRUSTe online privacy certification