dcsimg

Marketing Managers picture    Marketing Managers image

Marketing Managers

Marketing managers plan, oversee and coordinate the marketing of a company's products and/or services. A marketing manager also identifies markets for a companies goods and/or services. Those in marketing management positions estimate the demand for products ands services provided by their employer and their competitors.

A marketing manager establishes marketing goals. They also study market trends and evaluate the need for new products and services. Marketing managers develop price strategies with the objective of maximizing a companies profits or market share.

Marketing analysis involves reviewing research data. To collect research data they utilize techniques such as focus groups, statistical surveys, test markets and on-site observation. Marketing analysis often includes the topics of customer analysis, competitor analysis, collaborator analysis, company analysis and analysis of the industry context.

They analyze the financial elements of product development, including budgets, research and development, appropriations expenditures, profit-loss projections and return on investment.

A marketing manager need to balance the company's goals and customer satisfaction while developing price strategies. Those in marketing management positions also hire and train employees, provide assignments and evaluate employee performance.

Some of the common job titles are vice president of marketing, marketing director, marketing coordinator, commercial lines manager, market development manager and product/brand manager.

Responsibilities

  • Design and manage a company's advertising and promotion activities
  • Develop and manage marketing plans
  • Research, evaluate and monitor technological, financial and demographic factors
  • Consult with outside advertising agencies regarding ongoing advertising campaigns
  • Perform marketing surveys for new products and new product concepts
  • Collaborate with artists and writers and oversee copywriting, design, layout, paste up and the production of promotional materials
  • Create and recommend pricing strategy
  • Analyze market reactions to advertising campaigns, product packaging and merchandising policies
  • Offer recommendations for the basic structure and organization of the marketing group
  • Develop marketing activity reports

Job Characteristics

Marketing managers work in an office setting and often work more than 40 hours per week. Travel may be required. They need to have good management and interpersonal abilities. They should also have the ability to communicate persuasively in person and in writing. A marketing manager benefits from having good organizing and motivational skills.

A marketing manager needs to effectively present information to high level managers and public groups. Having good creative thinking ability and being skillful at analyzing data are helpful assets for the job.

Employment Outlook

The projected employment growth rate for marketing managers from 2006 to 2016 is 14%. In 2008 the median annual wage for marketing managers was $108,580. In addition, market management jobs exist in virtually every industry.

Education, Certification, and Licensing

Many employers seek candidates with a bachelor's degree in business administration with an emphasis on marketing. A master's degree with a specialization in marketing is preferred for some positions. However some employers do not require a degree for the position. Employers often require several years of work related experience. Sales experience is beneficial.

Classes in management, business law, economics, finance, accounting, statistics and mathematics are useful for the occupation. Also, an internship while the candidate is attending school is very beneficial.

Some marketing management positions require post-secondary education that is related to the type of product or service that the company offers. In high-tech industries a bachelor's degree in engineering or science combined with a master's degree in business administration is often preferred by employers.

Resources

Major Employers

According to the Bureau of Labor Statistics the major industries for employment are management of companies and enterprises; management, scientific and technical consulting services; computer systems and design and related services; depositary credit intermediation; architectural, engineering and related services; and insurance carriers.

Other industries for employment are wholesale trade, retailers, market research organizations and advertising agencies, service sector businesses, and manufacturing.

Schools for Marketing Managers are listed in the Browse Schools Section.

Metro Areas Sorted by Total Employment for:
Marketing Managers

Listed below are metro areas sorted by the total number of people employed in Marketing Managers jobs , as of 2016

2016 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov; 2014-24 State Occupational Projections, Projections Central, projectionscentral.com

     
Metro Area Total Employment Annual Median Salary
Anaheim 10550 $136,000
Los Angeles 10550 $136,000
Long Beach 10550 $136,000
Oakland 8710 $170,390
Hayward 8710 $170,390
San Francisco 8710 $170,390
Santa Clara 6440 $188,540
San Jose 6440 $188,540
Sunnyvale 6440 $188,540
Roswell 6270 $127,180
Total Employment for Marketing Managers - Top 5 Cities Nationwide
Compare Total Employment for Marketing Managers
STATE
CITIES
EMPLOYMENT
 
Salaries for Marketing Managers - Top 5 Cities Nationwide
Compare Salaries for Marketing Managers
STATE
CITIES
SALARY
 
Total Employment and Salary for Professions Similar to Marketing Managers

Career Stories (Job Profiles) for Marketing Managers

To find out more about building a career as Marketing Managers, we spoke with professionals in the field across a variety of specialties. Learn about their experiences on the job, the steps they took to complete their education, and what it takes to excel in this industry. Click the link to see a story.

All Types

Most Popular Industries for :
Marketing Managers

Industries representing at least 1% of total jobs for the occupation.

2016 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov; 2014-24 State Occupational Projections, Projections Central, projectionscentral.com

Industry Jobs Percent Annual Median Salary
Professional And Technical Services 32,230 19% $116,150
Business Management 22,580 13% $115,650
Electronics And Computer 9,770 5% $123,790
Banking And Credit 8,610 5% $103,300
Office Services And Staffing 7,500 4% $89,460
Insurance 7,290 4% $102,730
Durable Goods Wholesale 7,250 4% $116,940
Securities And Investment 6,910 4% $128,670
Traditional Publishing 6,280 3% $118,000
Non-durable Goods Wholesale 3,470 2% $121,070
Chemicals 3,440 2% $118,640
Machinery 3,130 1% $102,150
Nursing And Residential Care 2,810 1% $57,360
Education 2,690 1% $78,500
Telecommunications 2,660 1% $113,730
Miscellaneous Manufacturing 2,560 1% $105,940
Real Estate 2,330 1% $88,180
Construction 2,160 1% $89,780
Online Wholesale 2,040 1% $113,570
Internet Service Provider 1,780 1% $115,730
Movie And Music 1,720 1% $147,080
Click the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab.
Click the Request Info buttons to request more information from a representative at the school.
 
Results:  10
Matching School Ads
Programs
  • B.S. in Marketing
  • M.B.A.: Marketing
  • M.B.A.
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Programs
  • Business Administration - Marketing Specialization (MBA)
  • Business Administration (BBA)
  • Business Administration (DBA)
  • Online bachelor's programs include BBA, Criminal Justice, IT, Healthcare Management, Pscyhology & Public Health
  • Over 115 years of delivering quality education and personalized attention to students
Programs
  • Master of Business Administration - Marketing
  • Master of Business Aministration
  • Ranked among the top 20 Regional Universities in the West in 2015 by U.S. News & World Report.
  • Listed as one of America’s Best Colleges by Forbes Magazine in 2014.
  • More than 97% of tenure-track faculty holds a terminal degree in their field.
  • Student to faculty ratio of 15:1, and 47.5% of classes have fewer than 20 students.
  • Accredited by The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
Programs
  • MBA - Marketing
  • BA eMarketing
  • MBA - Business Economics
  • Become the leader you know you can be @ Ashford University
  • Apply Now! Classes Start Every Tuesday!
Programs
  • Bachelors in Marketing
  • The first and only 100% online, fully accredited public university in the United States
  • No set class times or locations
  • Affordable tuition, guaranteed not to increase as long as you are enrolled
  • Accelerated eight-week terms
  • Classes start every month
Programs
  • MS in Marketing: Sports Marketing and Media
  • MHA: Marketing
  • Master of Business Administration: Marketing
  • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
  • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
  • Transfer up to 90 credits into an undergraduate degree program.
  • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
Programs
  • Bachelor of Science in Marketing
  • Bachelor of Science in Business - Marketing
  • Master of Business Administration - Marketing
  • Let Regent Lead The Way
  • No matter your passion, you'll find your place at Regent! Choose from more than 95 areas of study in the subject areas employers demand.
Programs
  • Marketing - PhD in Bus. Admin.
  • Marketing - D.B.A.
  • General Business - D.B.A.
  • Ranked among the Best Online Bachelor's Programs in 2014 by U.S. News & World Report.
  • Implements a one-to-one teaching model, partnering one student with one faculty member in each course.
  • 100% of faculty members hold doctoral degrees.
  • No physical residency requirements, allowing students to pursue their degree online.
  • Committed to innovation, diversity, excellence, and accountability since its founding in 1996.
  • Offers several programs in business, education, psychology, and more.
Programs
  • Master of Business Administration, MBA - Marketing
  • Master in Business Administration - Management
  • Doctor of Business Administration, DBA
  • Allows students to transfer credits from non-U.S. colleges and universities after evaluation.
  • Has students attend one class at a time to ensure easy access to faculty and a more hands-on education.
  • Its main campus is located in Fort Lauderdale, with campuses located throughout the State of Florida and internationally. 
  • Provides a Department of Student Services and Resources that assists students with résumé preparation, interviewing skills coaching, mock interviewing, professional development workshops, and more.
Programs
  • MBA - Marketing
  • MBA - General
  • Ranked #20 in the Top Public Schools in 2015 by U.S. News & World Report.
  • Ranked among the Top 50 Schools for Entrepreneurship Programs in 2014 by The Princeton Review.
  • Ranked among America’s Top Colleges in 2013 by Forbes.
  • Offers over 90 undergraduate majors across 10 colleges, with numerous programs ranked among the top programs by U.S. News & World Report.
  • Has famous alumni such as Sergey Brin the co-founder of Google, Kevin Blank the Founder of Under Armour Athletic Gear, and more.

We have some additional detailed pages at the state level for Marketing Managers.

Numbers in parentheses are counts of relevant campus-based schools in the state; online schools may also be available.

Back to Top