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Public Relations Managers

Public relations managers direct publicity programs which have been created to enhance or protect the public image of a company, an organization or an individual. A PR manager oversees a staff of public relations workers. Public relations managers working in industries often answer questions and direct information to groups including consumers, stockholders and the general public. PR managers work in practically all industries.

Some of the common job titles are public relations director, communications director, community relations director, director of public relations and public affairs director.

A PR manager may also be asked to improve relations between employees and management. They might be responsible for inter-office newsletters and communications which are utilized to promote the company's image with company employees.

Some public relations managers collaborate with top-level managers to develop annual financial reports. They may be asked to clarify to public interest groups or community groups a company's stance on important issues.

In some companies, a public relations manager may analyze a sales promotion campaign to ensure the campaign is compatible with public relations goals and activities. They use various forms of media to convey their message.

Responsibilities

  • Supervise, assign and evaluate the activities of the public relations staff
  • Oversee promotional events, charity functions and business shows
  • Monitor social and industry trends
  • Assist high level managers with writing speeches
  • Write press releases
  • Determine the best way to communicate with a particular group
  • Develop and maintain a company's image
  • Respond to requests for information regarding the activities or status of an employer
  • Oversee communications budgets

Job Characteristics

PR managers typically have an office situated near the top executives. Public relations firms usually have plush offices since they are often the setting for meetings with media representatives and the public. PR managers may travel in order to meet with clients, special interest groups, the public and other groups and individuals.

Excellent written and oral communication skills are vital for the position. Enthusiasm and charm are valuable assets for a PR manager. They need to be able to deal with a wide variety of people and have good managerial skills. They also need to be able to work effectively under pressure.

Employment Outlook

The Bureau of Labor Statistics has forecasted a 17 percent employment growth for public relations managers from 2006 to 2016. Forecasted job growth varies by industry. In 2006 the median annual earnings for public relations managers was $82,180.

Public relations managers are often hired from the public relations staff within a company or organization. Some successful public relations personnel may move up to the position of public relations director. Those in public relations management may move up to top executive positions. Advancement is often primarily based on experience, ability and leadership qualities.

A good way to initiate a career in public relations is being involved with a nonprofit organization. The valuable experience gained via a nonprofit organization will help public relations specialists acquire a job in private industry which typically have a higher pay scale.

Education, Certification, and Licensing

Many public relations managers have advanced degrees in the field they are employed in. A PR Manager working for a government agency may have a master's degree in public administration. Employers often seek applicants with a bachelor's or a master's degree in public relations or journalism.

Beneficial college courses include public affairs, public speaking, political science, business administration, advertising, sociology, psychology, creative and technical writing, graphic and audiovisual production, and journalism.

Some public relations managers attend seminars and continuing education programs in order to stay current in the field. Receiving accreditation from the Public Relations Society of America can be helpful for acquiring a job in the profession. Accreditation requires passing an oral and written test and five years experience.

Resources

Major Employers

The top employers are private industry, service providing industries, public relations agencies, government agencies, colleges and universities, and hospitals. Service providing industries such as educational services, finance and insurance; professional, scientific and technical services; social assistance and healthcare are major employers for public relations managers.

Schools for Public Relations Managers are listed in the Browse Schools Section.

Metro Areas Sorted by Total Employment for:
Public Relations Managers

Listed below are metro areas sorted by the total number of people employed in Public Relations Managers jobs , as of 2015

Source: 2015 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov.

     
Metro Area (Alabama) Total Employment Annual Median Salary
Hoover 170 $92,300
Birmingham 170 $92,300
Montgomery 110 $78,560
Tuscaloosa 40 $80,450
Huntsville 40 $83,370
Opelika 30 $93,090
Auburn 30 $93,090
     
Metro Area (Alaska) Total Employment Annual Median Salary
Anchorage 110 $110,380
     
Metro Area (Arizona) Total Employment Annual Median Salary
Scottsdale 780 $91,840
Mesa 780 $91,840
Phoenix 780 $91,840
Tucson 170 $77,570
     
Metro Area (Arkansas) Total Employment Annual Median Salary
Conway 150 $64,680
North Little Rock 150 $64,680
Little Rock 150 $64,680
     
Metro Area (California) Total Employment Annual Median Salary
Anaheim 2280 $119,380
Long Beach 2280 $119,380
Los Angeles 2280 $119,380
Hayward 1830 $126,310
San Francisco 1830 $126,310
Oakland 1830 $126,310
San Diego 570 $114,720
Carlsbad 570 $114,720
San Jose 470 $141,680
Santa Clara 470 $141,680
Sunnyvale 470 $141,680
Arcade 430 $113,960
Sacramento 430 $113,960
Roseville 430 $113,960
Arden 430 $113,960
Riverside 220 $92,150
San Bernardino 220 $92,150
Ontario 220 $92,150
Fresno 140 $83,000
Santa Maria 140 $104,860
Santa Barbara 140 $104,860
Oxnard 90 $117,620
Ventura 90 $117,620
Thousand Oaks 90 $117,620
Bakersfield 80 $66,590
Santa Rosa 50 $73,240
Santa Cruz 50 $107,380
Watsonville 50 $107,380
Salinas 40 $71,250
Stockton 30 $98,150
Lodi 30 $98,150
     
Metro Area (Colorado) Total Employment Annual Median Salary
Lakewood 620 $123,480
Aurora 620 $123,480
Denver 620 $123,480
Colorado Springs 100 $103,170
Boulder 70 $127,820
     
Metro Area (Connecticut) Total Employment Annual Median Salary
Hartford 340 $109,350
East Hartford 340 $109,350
West Hartford 340 $109,350
Bridgeport 320 $114,550
Norwalk 320 $114,550
Stamford 320 $114,550
New Haven 110 $128,430
Waterbury 50 $123,740
     
Metro Area (Florida) Total Employment Annual Median Salary
West Palm Beach 510 $122,700
Miami 510 $122,700
Fort Lauderdale 510 $122,700
Sanford 300 $101,390
Kissimmee 300 $101,390
Orlando 300 $101,390
Tampa 230 $104,320
Clearwater 230 $104,320
St. Petersburg 230 $104,320
Jacksonville 90 $102,310
Tallahassee 70 $105,150
Bradenton 40 $97,590
Sarasota 40 $97,590
North Port 40 $97,590
Deltona 30 $93,810
Daytona Beach 30 $93,810
Ormond Beach 30 $93,810
     
Metro Area (Georgia) Total Employment Annual Median Salary
Roswell 1170 $106,940
Sandy Springs 1170 $106,940
Atlanta 1170 $106,940
Athens 60 N/A
Clarke County 60 N/A
Savannah 30 $67,170
     
Metro Area (Hawaii) Total Employment Annual Median Salary
Urban Honolulu 340 $79,490
     
Metro Area (Idaho) Total Employment Annual Median Salary
Boise City 130 $72,260
Idaho Falls N/A $38,270
     
Metro Area (Illinois) Total Employment Annual Median Salary
Bloomington 160 $102,730
Springfield 100 $82,510
Urbana 70 $84,090
Champaign 70 $84,090
Peoria N/A $94,610
     
Metro Area (Indiana) Total Employment Annual Median Salary
Anderson 460 $88,350
Carmel 460 $88,350
Indianapolis 460 $88,350
Bloomington 60 $110,580
Fort Wayne 40 $69,790
     
Metro Area (Iowa) Total Employment Annual Median Salary
West Des Moines 330 $81,820
Des Moines 330 $81,820
Cedar Rapids 80 $80,730
Iowa City 40 $90,350
Cedar Falls 30 $110,400
Waterloo 30 $110,400
     
Metro Area (Kansas) Total Employment Annual Median Salary
Topeka 90 $86,790
Wichita 70 $62,870
     
Metro Area (Kentucky) Total Employment Annual Median Salary
Fayette 150 $81,840
Lexington 150 $81,840
     
Metro Area (Louisiana) Total Employment Annual Median Salary
Baton Rouge 120 $74,170
Metairie 100 $75,100
New Orleans 100 $75,100
     
Metro Area (Maine) Total Employment Annual Median Salary
Portland 170 $80,410
South Portland 170 $80,410
Bangor 40 $86,330
     
Metro Area (Maryland) Total Employment Annual Median Salary
Towson 580 $107,930
Columbia 580 $107,930
Baltimore 580 $107,930
     
Metro Area (Massachusetts) Total Employment Annual Median Salary
Barnstable Town 50 $91,010
     
Metro Area (Michigan) Total Employment Annual Median Salary
Dearborn 550 $106,120
Detroit 550 $106,120
Warren 550 $106,120
Ann Arbor 150 $99,790
Wyoming 110 $76,800
Grand Rapids 110 $76,800
East Lansing 80 $107,160
Lansing 80 $107,160
Kalamazoo 60 $79,360
Portage 60 $79,360
Flint 40 $78,610
     
Metro Area (Minnesota) Total Employment Annual Median Salary
St. Cloud 40 $82,850
     
Metro Area (Mississippi) Total Employment Annual Median Salary
Jackson 110 $60,960
Pascagoula 60 $63,350
Biloxi 60 $63,350
Gulfport 60 $63,350
     
Metro Area (Missouri) Total Employment Annual Median Salary
Springfield 60 $90,510
Jefferson City 40 $94,510
     
Metro Area (Montana) Total Employment Annual Median Salary
Billings 30 $81,940
     
Metro Area (Nebraska) Total Employment Annual Median Salary
Lincoln 210 $68,420
Grand Island N/A $108,570
     
Metro Area (Nevada) Total Employment Annual Median Salary
Paradise 370 $83,640
Henderson 370 $83,640
Las Vegas 370 $83,640
Reno 90 $88,840
     
Metro Area (New Hampshire) Total Employment Annual Median Salary
Manchester 70 $80,980
     
Metro Area (New Jersey) Total Employment Annual Median Salary
Trenton 200 $97,270
     
Metro Area (New Mexico) Total Employment Annual Median Salary
Albuquerque 80 $87,110
Santa Fe 40 $99,510
     
Metro Area (New York) Total Employment Annual Median Salary
Albany 400 $88,460
Troy 400 $88,460
Schenectady 400 $88,460
Rochester 210 $92,640
Niagara Falls 130 $87,790
Cheektowaga 130 $87,790
Buffalo 130 $87,790
Ithaca 100 $120,780
Syracuse 80 $77,890
Rome 30 $91,660
Utica 30 $91,660
     
Metro Area (North Carolina) Total Employment Annual Median Salary
Raleigh 220 $100,280
Durham 140 $119,850
Chapel Hill 140 $119,850
Salem 130 $113,560
Winston 130 $113,560
High Point 70 $100,460
Greensboro 70 $100,460
     
Metro Area (North Dakota) Total Employment Annual Median Salary
Bismarck 70 $71,650
     
Metro Area (Ohio) Total Employment Annual Median Salary
Columbus 540 $97,950
Elyria 390 $102,060
Cleveland 390 $102,060
Akron 180 $90,730
Dayton 120 $89,650
Toledo 110 $79,400
Canton 40 $77,600
Massillon 40 $77,600
     
Metro Area (Oklahoma) Total Employment Annual Median Salary
Oklahoma City 330 $77,740
Tulsa 210 $74,420
     
Metro Area (Oregon) Total Employment Annual Median Salary
Eugene 90 $54,770
Salem 90 $79,680
Corvallis 70 $90,870
Redmond 50 $64,870
Bend 50 $64,870
     
Metro Area (Pennsylvania) Total Employment Annual Median Salary
Pittsburgh 380 $90,560
Carlisle 150 $96,050
Harrisburg 150 $96,050
Lancaster 40 $77,850
     
Metro Area (Puerto Rico) Total Employment Annual Median Salary
Caguas 220 $58,400
Carolina 220 $58,400
San Juan 220 $58,400
     
Metro Area (South Carolina) Total Employment Annual Median Salary
Columbia 210 $70,430
Greenville 150 $70,020
Mauldin 150 $70,020
Anderson 150 $70,020
North Charleston 70 $85,060
Charleston 70 $85,060
     
Metro Area (Tennessee) Total Employment Annual Median Salary
Franklin 380 $84,220
Murfreesboro 380 $84,220
Davidson 380 $84,220
Nashville 380 $84,220
Knoxville 180 $58,890
     
Metro Area (Texas) Total Employment Annual Median Salary
Fort Worth 1160 $117,260
Arlington 1160 $117,260
Dallas 1160 $117,260
Sugar Land 840 $122,770
The Woodlands 840 $122,770
Houston 840 $122,770
Round Rock 560 $104,200
Austin 560 $104,200
New Braunfels 300 $112,490
San Antonio 300 $112,490
Bryan 60 $142,640
College Station 60 $142,640
McAllen 40 $88,280
Mission 40 $88,280
Edinburg 40 $88,280
El Paso 40 $115,410
Beaumont N/A $72,720
Port Arthur N/A $72,720
     
Metro Area (Utah) Total Employment Annual Median Salary
Salt Lake City 220 $85,910
Orem 50 $106,790
Provo 50 $106,790
     
Metro Area (Vermont) Total Employment Annual Median Salary
South Burlington 120 $85,970
Burlington 120 $85,970
     
Metro Area (Virginia) Total Employment Annual Median Salary
Richmond 190 $99,010
Charlottesville 60 $119,070
     
Metro Area (Washington) Total Employment Annual Median Salary
Seattle 1590 $98,780
Tacoma 1590 $98,780
Bellevue 1590 $98,780
Spokane 100 $81,730
Spokane Valley 100 $81,730
Tumwater 80 $99,180
Olympia 80 $99,180
Bellingham 50 $85,470
Kennewick 30 $118,740
Richland 30 $118,740
     
Metro Area (West Virginia) Total Employment Annual Median Salary
Charleston 50 $73,320
     
Metro Area (Wisconsin) Total Employment Annual Median Salary
West Allis 470 $82,620
Waukesha 470 $82,620
Milwaukee 470 $82,620
Madison 190 $94,440
Green Bay 60 $96,950

Career Stories (Job Profiles) for Public Relations Managers

To find out more about building a career as Public Relations Managers, we spoke with professionals in the field across a variety of specialties. Learn about their experiences on the job, the steps they took to complete their education, and what it takes to excel in this industry. Click the link to see a story.

All Types

Most Popular Industries for :
Public Relations Managers

Industries representing at least 1% of total jobs for the occupation.

Source: 2015 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov.

Industry Jobs Percent Annual Median Salary
Professional And Technical Services 8,280 16% $109,920
Non-profit 7,860 15% $79,600
Education 5,810 11% $80,110
Business Management 4,970 9% $101,130
Government 4,090 8% $76,600
Banking And Credit 3,050 6% $97,560
Social Service 2,370 4% $55,750
Securities And Investment 1,910 3% $115,800
Hospital 1,780 3% $86,140
Insurance 1,340 2% $92,260
Performing Arts And Sports 1,190 2% $75,570
Office Services And Staffing 990 1% $85,740
Museums And Historic Attractions 610 1% $69,550
Telecommunications 610 1% $123,520
Medical Office 570 1% $73,170
Traditional Publishing 570 1% $116,640
Electronics And Computer 530 1% $117,390
Media And Broadcasting 520 1% $94,480
These schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles). Request info from multiple schools, by clicking the Request Info links.
 
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CityTownInfo Career and College Resources

We have some additional detailed pages at the state level for Public Relations Managers.

Numbers in parentheses are counts of relevant campus-based schools in the state; online schools may also be available.

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