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Public Relations Managers

Public relations managers direct publicity programs which have been created to enhance or protect the public image of a company, an organization or an individual. A PR manager oversees a staff of public relations workers. Public relations managers working in industries often answer questions and direct information to groups including consumers, stockholders and the general public. PR managers work in practically all industries.

Some of the common job titles are public relations director, communications director, community relations director, director of public relations and public affairs director.

A PR manager may also be asked to improve relations between employees and management. They might be responsible for inter-office newsletters and communications which are utilized to promote the company's image with company employees.

Some public relations managers collaborate with top-level managers to develop annual financial reports. They may be asked to clarify to public interest groups or community groups a company's stance on important issues.

In some companies, a public relations manager may analyze a sales promotion campaign to ensure the campaign is compatible with public relations goals and activities. They use various forms of media to convey their message.

Responsibilities

  • Supervise, assign and evaluate the activities of the public relations staff
  • Oversee promotional events, charity functions and business shows
  • Monitor social and industry trends
  • Assist high level managers with writing speeches
  • Write press releases
  • Determine the best way to communicate with a particular group
  • Develop and maintain a company's image
  • Respond to requests for information regarding the activities or status of an employer
  • Oversee communications budgets

Job Characteristics

PR managers typically have an office situated near the top executives. Public relations firms usually have plush offices since they are often the setting for meetings with media representatives and the public. PR managers may travel in order to meet with clients, special interest groups, the public and other groups and individuals.

Excellent written and oral communication skills are vital for the position. Enthusiasm and charm are valuable assets for a PR manager. They need to be able to deal with a wide variety of people and have good managerial skills. They also need to be able to work effectively under pressure.

Employment Outlook

The Bureau of Labor Statistics has forecasted a 17 percent employment growth for public relations managers from 2006 to 2016. Forecasted job growth varies by industry. In 2006 the median annual earnings for public relations managers was $82,180.

Public relations managers are often hired from the public relations staff within a company or organization. Some successful public relations personnel may move up to the position of public relations director. Those in public relations management may move up to top executive positions. Advancement is often primarily based on experience, ability and leadership qualities.

A good way to initiate a career in public relations is being involved with a nonprofit organization. The valuable experience gained via a nonprofit organization will help public relations specialists acquire a job in private industry which typically have a higher pay scale.

Education, Certification, and Licensing

Many public relations managers have advanced degrees in the field they are employed in. A PR Manager working for a government agency may have a master's degree in public administration. Employers often seek applicants with a bachelor's or a master's degree in public relations or journalism.

Beneficial college courses include public affairs, public speaking, political science, business administration, advertising, sociology, psychology, creative and technical writing, graphic and audiovisual production, and journalism.

Some public relations managers attend seminars and continuing education programs in order to stay current in the field. Receiving accreditation from the Public Relations Society of America can be helpful for acquiring a job in the profession. Accreditation requires passing an oral and written test and five years experience.

Resources

Major Employers

The top employers are private industry, service providing industries, public relations agencies, government agencies, colleges and universities, and hospitals. Service providing industries such as educational services, finance and insurance; professional, scientific and technical services; social assistance and healthcare are major employers for public relations managers.

Schools for Public Relations Managers are listed in the Browse Schools Section.

Metro Areas Sorted by Total Employment for:
Public Relations Managers

Listed below are metro areas sorted by the total number of people employed in Public Relations Managers jobs , as of 2016

2016 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov; 2014-24 State Occupational Projections, Projections Central, projectionscentral.com

     
Metro Area (Alabama) Total Employment Annual Median Salary
Birmingham 160 $86,950
Hoover 160 $86,950
Montgomery 60 $79,940
Mobile 30 $70,160
     
Metro Area (Alaska) Total Employment Annual Median Salary
Anchorage 100 $112,530
     
Metro Area (Arizona) Total Employment Annual Median Salary
Scottsdale 940 $86,810
Mesa 940 $86,810
Phoenix 940 $86,810
Tucson 230 $76,590
     
Metro Area (Arkansas) Total Employment Annual Median Salary
Conway 130 $66,910
North Little Rock 130 $66,910
Little Rock 130 $66,910
     
Metro Area (California) Total Employment Annual Median Salary
Anaheim 2410 $121,790
Los Angeles 2410 $121,790
Long Beach 2410 $121,790
Hayward 1980 $132,380
Oakland 1980 $132,380
San Francisco 1980 $132,380
Carlsbad 560 $116,410
San Diego 560 $116,410
San Jose 470 $140,960
Santa Clara 470 $140,960
Sunnyvale 470 $140,960
Arden 430 $121,760
Arcade 430 $121,760
Sacramento 430 $121,760
Roseville 430 $121,760
San Bernardino 250 $110,470
Riverside 250 $110,470
Ontario 250 $110,470
Santa Maria 130 $109,680
Santa Barbara 130 $109,680
Fresno 120 $100,840
Oxnard 110 $121,250
Ventura 110 $121,250
Thousand Oaks 110 $121,250
Bakersfield 90 $71,190
Santa Rosa 60 $86,540
Watsonville 50 $96,830
Santa Cruz 50 $96,830
Lodi 40 $98,640
Stockton 40 $98,640
Salinas 40 $105,880
     
Metro Area (Colorado) Total Employment Annual Median Salary
Lakewood 630 $126,110
Aurora 630 $126,110
Denver 630 $126,110
Colorado Springs 110 $103,320
Boulder 100 $147,110
Greeley 30 $144,810
     
Metro Area (Connecticut) Total Employment Annual Median Salary
East Hartford 390 $109,550
West Hartford 390 $109,550
Hartford 390 $109,550
Bridgeport 310 $111,330
Stamford 310 $111,330
Norwalk 310 $111,330
New Haven 140 $122,380
Waterbury 30 $105,660
     
Metro Area (Florida) Total Employment Annual Median Salary
West Palm Beach 590 $118,860
Fort Lauderdale 590 $118,860
Miami 590 $118,860
Orlando 340 $106,290
Sanford 340 $106,290
Kissimmee 340 $106,290
Tampa 270 $92,800
St. Petersburg 270 $92,800
Clearwater 270 $92,800
Jacksonville 130 $103,640
Tallahassee 100 $97,260
Fort Myers 40 $101,160
Cape Coral 40 $101,160
Sarasota 40 $107,780
North Port 40 $107,780
Bradenton 40 $107,780
Daytona Beach 30 $95,200
Deltona 30 $95,200
Ormond Beach 30 $95,200
Titusville 30 $119,990
Palm Bay 30 $119,990
Melbourne 30 $119,990
     
Metro Area (Georgia) Total Employment Annual Median Salary
Roswell 1240 $105,220
Sandy Springs 1240 $105,220
Atlanta 1240 $105,220
Clarke County 70 $94,450
Athens 70 $94,450
     
Metro Area (Hawaii) Total Employment Annual Median Salary
Urban Honolulu 300 $83,550
Lahaina 40 $84,170
Wailuku 40 $84,170
Kahului 40 $84,170
     
Metro Area (Idaho) Total Employment Annual Median Salary
Boise City 130 $73,410
     
Metro Area (Illinois) Total Employment Annual Median Salary
Bloomington 140 $108,580
Springfield 120 $82,510
Peoria 110 $98,980
Champaign 60 $86,100
Urbana 60 $86,100
     
Metro Area (Indiana) Total Employment Annual Median Salary
Indianapolis 450 $81,170
Anderson 450 $81,170
Carmel 450 $81,170
Bloomington 60 $114,970
Fort Wayne 40 $69,070
     
Metro Area (Iowa) Total Employment Annual Median Salary
West Des Moines 350 $76,450
Des Moines 350 $76,450
Ames 140 $72,850
Cedar Rapids 90 $90,420
Iowa City 50 $88,270
Cedar Falls 40 $78,130
Waterloo 40 $78,130
     
Metro Area (Kansas) Total Employment Annual Median Salary
Topeka 120 $102,820
Wichita 50 $72,680
Manhattan 40 $111,950
     
Metro Area (Kentucky) Total Employment Annual Median Salary
Fayette 130 $82,120
Lexington 130 $82,120
     
Metro Area (Louisiana) Total Employment Annual Median Salary
New Orleans 100 $72,860
Metairie 100 $72,860
Baton Rouge 100 $76,300
Bossier City 30 $59,250
Shreveport 30 $59,250
     
Metro Area (Maine) Total Employment Annual Median Salary
South Portland 170 $81,730
Portland 170 $81,730
Bangor 30 $91,580
     
Metro Area (Maryland) Total Employment Annual Median Salary
Towson 710 $104,510
Columbia 710 $104,510
Baltimore 710 $104,510
     
Metro Area (Massachusetts) Total Employment Annual Median Salary
Barnstable Town 60 $80,580
New Bedford 30 $103,830
     
Metro Area (Michigan) Total Employment Annual Median Salary
Dearborn 560 $108,850
Warren 560 $108,850
Detroit 560 $108,850
Ann Arbor 180 $103,630
Wyoming 130 $78,850
Grand Rapids 130 $78,850
Lansing 130 $107,690
East Lansing 130 $107,690
Portage 70 $89,470
Kalamazoo 70 $89,470
     
Metro Area (Minnesota) Total Employment Annual Median Salary
Rochester 80 N/A
St. Cloud 50 $81,560
     
Metro Area (Mississippi) Total Employment Annual Median Salary
Jackson 90 $57,270
Pascagoula 40 $70,190
Gulfport 40 $70,190
Biloxi 40 $70,190
     
Metro Area (Missouri) Total Employment Annual Median Salary
Columbia 90 $88,470
Springfield 60 $91,550
Jefferson City 40 $95,910
     
Metro Area (Montana) Total Employment Annual Median Salary
Billings 30 $91,450
     
Metro Area (Nebraska) Total Employment Annual Median Salary
Lincoln 170 $79,200
     
Metro Area (Nevada) Total Employment Annual Median Salary
Paradise 370 $82,950
Henderson 370 $82,950
Las Vegas 370 $82,950
Reno 80 $93,010
     
Metro Area (New Hampshire) Total Employment Annual Median Salary
Manchester 70 $101,100
     
Metro Area (New Jersey) Total Employment Annual Median Salary
Trenton 220 $118,160
     
Metro Area (New Mexico) Total Employment Annual Median Salary
Albuquerque 100 $76,910
     
Metro Area (New York) Total Employment Annual Median Salary
Albany 410 $86,390
Troy 410 $86,390
Schenectady 410 $86,390
Rochester 190 $103,950
Niagara Falls 150 $94,130
Buffalo 150 $94,130
Cheektowaga 150 $94,130
Ithaca 110 $121,080
Syracuse 100 $92,340
     
Metro Area (North Carolina) Total Employment Annual Median Salary
Raleigh 230 $106,550
Chapel Hill 200 $131,590
Durham 200 $131,590
Salem 130 $120,880
Winston 130 $120,880
High Point 80 $106,200
Greensboro 80 $106,200
     
Metro Area (North Dakota) Total Employment Annual Median Salary
Bismarck 70 $78,220
     
Metro Area (Ohio) Total Employment Annual Median Salary
Columbus 490 $100,660
Elyria 390 $108,520
Cleveland 390 $108,520
Akron 170 $98,290
Dayton 120 $99,870
Toledo 80 $93,480
Canton 30 $75,060
Massillon 30 $75,060
     
Metro Area (Oklahoma) Total Employment Annual Median Salary
Oklahoma City 330 $75,290
Tulsa 210 $75,160
     
Metro Area (Oregon) Total Employment Annual Median Salary
Salem 110 $84,070
Eugene 80 $72,320
Corvallis 70 N/A
Bend 50 $66,280
Redmond 50 $66,280
Medford N/A $67,120
     
Metro Area (Pennsylvania) Total Employment Annual Median Salary
Pittsburgh 390 $107,330
Carlisle 150 $94,280
Harrisburg 150 $94,280
Lancaster 50 $77,040
     
Metro Area (Puerto Rico) Total Employment Annual Median Salary
Caguas 230 $57,610
Carolina 230 $57,610
San Juan 230 $57,610
     
Metro Area (South Carolina) Total Employment Annual Median Salary
Anderson 150 $73,100
Mauldin 150 $73,100
Greenville 150 $73,100
Columbia 140 $78,830
North Charleston 60 $89,600
Charleston 60 $89,600
     
Metro Area (Tennessee) Total Employment Annual Median Salary
Franklin 370 $96,540
Nashville 370 $96,540
Murfreesboro 370 $96,540
Davidson 370 $96,540
Knoxville 90 $64,250
     
Metro Area (Texas) Total Employment Annual Median Salary
Fort Worth 1240 $121,330
Dallas 1240 $121,330
Arlington 1240 $121,330
The Woodlands 910 $124,110
Sugar Land 910 $124,110
Houston 910 $124,110
Round Rock 570 $110,580
Austin 570 $110,580
New Braunfels 330 $105,700
San Antonio 330 $105,700
El Paso 60 $89,490
College Station 60 $145,790
Bryan 60 $145,790
Mission 40 $86,620
Edinburg 40 $86,620
McAllen 40 $86,620
Tyler 30 $83,230
Lubbock 30 $100,070
     
Metro Area (Utah) Total Employment Annual Median Salary
Salt Lake City 250 $85,860
Orem 70 $108,490
Provo 70 $108,490
     
Metro Area (Vermont) Total Employment Annual Median Salary
South Burlington 120 $89,960
Burlington 120 $89,960
     
Metro Area (Virginia) Total Employment Annual Median Salary
Richmond 260 $108,200
Charlottesville 60 $128,450
     
Metro Area (Washington) Total Employment Annual Median Salary
Bellevue 1600 $104,660
Tacoma 1600 $104,660
Seattle 1600 $104,660
Spokane Valley 120 $86,340
Spokane 120 $86,340
Olympia 80 $95,840
Tumwater 80 $95,840
Bellingham 30 $84,600
     
Metro Area (West Virginia) Total Employment Annual Median Salary
Morgantown 30 $66,930
Charleston 30 $76,720
     
Metro Area (Wisconsin) Total Employment Annual Median Salary
Waukesha 530 $89,400
West Allis 530 $89,400
Milwaukee 530 $89,400
Madison 200 $94,790
Green Bay 70 $96,640
Appleton N/A $79,650

Career Stories (Job Profiles) for Public Relations Managers

To find out more about building a career as Public Relations Managers, we spoke with professionals in the field across a variety of specialties. Learn about their experiences on the job, the steps they took to complete their education, and what it takes to excel in this industry. Click the link to see a story.

All Types

Most Popular Industries for :
Public Relations Managers

Industries representing at least 1% of total jobs for the occupation.

2016 Occupational Employment Statistics and 2014-24 Employment Projections, Bureau of Labor Statistics, BLS.gov; 2014-24 State Occupational Projections, Projections Central, projectionscentral.com

Industry Jobs Percent Annual Median Salary
Professional And Technical Services 8,280 16% $109,920
Non-profit 7,860 15% $79,600
Education 5,810 11% $80,110
Business Management 4,970 9% $101,130
Government 4,090 8% $76,600
Banking And Credit 3,050 6% $97,560
Social Service 2,370 4% $55,750
Securities And Investment 1,910 3% $115,800
Hospital 1,780 3% $86,140
Insurance 1,340 2% $92,260
Performing Arts And Sports 1,190 2% $75,570
Office Services And Staffing 990 1% $85,740
Museums And Historic Attractions 610 1% $69,550
Telecommunications 610 1% $123,520
Medical Office 570 1% $73,170
Traditional Publishing 570 1% $116,640
Electronics And Computer 530 1% $117,390
Media And Broadcasting 520 1% $94,480
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We have some additional detailed pages at the state level for Public Relations Managers.

Numbers in parentheses are counts of relevant campus-based schools in the state; online schools may also be available.

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