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Career Story: Founder Of An Internet Marketing Service

Founder Of An Internet Marketing Service

Job Title: Ceo Of A Small Business

Type of Company: Internet personal marketing services

Education: BA, Boston University

Previous Experience: Understanding of web and print technology

Job Tasks: I am the CEO and founder of an internet marketing service and as the top honcho I am responsible for all aspects of our endeavors, including finance, customer service, product development, and IT. The key is to get good at some and outsource the rest. In the end, as an entrepreneur, you need perseverance, good time-allocation and the ability, most importantly, to attract customers through both sales and marketing efforts.

I spent the first half of my career working for larger companies where I took the infrastructure of HR, IT and other departments for granted. I now spend almost half my week on these things, purchasing supplies, trouble-shooting PC or communication issues, doing tax filings or investigating insurance matters.

On a typical day, I will try and allocate half my time to revenue-generating activities and the other half to the blocking and tackling necessary to keep a business running. The balance would be better if I could get it to a 90/10 mix. Typical marketing activities include blogging, setting up email campaigns, preparing or attending trade shows or establishing link partnerships. Typical sales activities include cold calling, giving product demonstrations, direct personal emails or networking through clients, friends and other contacts.

Best and Worst Parts of the Job: The worst part of my job is the attention to many many details that is necessary. I much prefer to spend my time on client acquisition activities, but I find myself spending time on little things that are necessary just to stay in business. The best part of my job is winning new customers. As a sole business owner and product creator, I find it totally fulfilling to know I've created a service that others want to purchase.

Job Tips:
1. If starting your own business, strongly consider taking on a partner whose skills complement your own. In general, there are folks who excel externally versus internally and having a partnership where both are represented is ideal.

2. Instead of focusing on what career path to take for your first job, weigh heavily the particular organization you are joining and the people you will be working for and with.

3. It's okay to have several different careers during your working life, so don't get too hung up on your first paid position.

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