Director Of Client Services For A Web-Based Software Application Maker
Job Title: Director Of Client Service
Type of Company: My company created a proprietary web-based platform that lets marketers create, distribute, track and analyze video landing pages and intelligent digital collateral. All of this can be done without any coding or IT resources.
Education: BA, Political Science and Humanities, Providence College MS, Mass Communication, Boston University
Previous Experience: I was director of Web Services for a large insurance company based in Rhode Island and worked before that as Senior Program Manager for a leading global internet company. I have also held a variety of account executive positions at advertising/marketing/public relations agencies.
Job Tasks: I work directly with my company's customers, training them to use the platform and helping them with their web video marketing strategies.
A typical day involves meetings with clients, working with our product team on ways we can improve our platform, keeping abreast of trends in marketing, and in particular web video marketing, and engaging in social networking (using Twitter and Facebook) to help promote my company. I might also help create a web video marketing campaign to promote my company or on behalf of a client. I usually write two to three blog posts a week, helping clients and prospective clients understand our platform. I often need to analyze the performance of a web video marketing campaign by reviewing the metrics available within my platform's report tools. Finally, I am involved in sales meetings with prospective clients, introducing them to our platform and our services.
Best and Worst Parts of the Job: I am working with a cutting-edge technology at a small, entrepreneurial company. This is very satisfying. My job directly benefits the company and I have been a part of creating a brand new entity. I also enjoy working directly with clients on a range of initiatives. Even if the client is upset, I like to be able to find a solution to their problems or questions. Finally, I really enjoy engaging with prospective clients and industry thought leaders through the world of social networking.
1. Be willing to learn new things. No one is ever an expert and if you pretend you are, you will never learn.
2. Though you will need to work independently, it is really important to share credit where it is due. Don't take all the credit. Your career will be more rewarding if you share praise and success.
3. Be a good listener. You will need to listen to someone in order to solve a problem or help create a marketing strategy.
Additional Thoughts: I'm most surprised that I ended up working in the marketing communications field. When I was in high school and in college, I thought I would attend law school. I didn't decide to pursue a job within the communications field until my senior year in high school. I really enjoy working in communications, especially within technology companies. However, many people view marketing-advertising-interactive technologies as a "glamour" job. There is nothing glamorous about this field. If you decide to work in marketing or in a client services capacity, you will work long hours. You will have to deal with simultaneous projects and requests. But if you like to not follow the same routine every day and if you enjoy being busy, this is a great career path. You work with interesting people on challenging projects and you have a sense of fulfillment. To be successful in marketing, what you study in school is not nearly as important as your varied experiences. Be willing to intern (for free if necessary) to gain experience. Also, while it is important to promote yourself in an interview, do not overstate your skills. Marketing communications professionals do not have the room to overstate their skills. Finally, be willing to take risks. Some of my most rewarding career experiences have been situations where I've been outside my comfort zone.