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Career Story: Vice President Of Marketing In A Technology Management Firm

Vice President Of Marketing In A Technology Management Firm

Job Title: Vice President Of Corporate Communications & Marketing

Type of Company: My company is a publicly-traded technology management consulting firm.

Education: Salem State College

Previous Experience: I started my career in customer service then became a marketing assistant, marketing coordinator, marketing manager, director of marketing and so on.

Job Tasks: I oversee day-to-day marketing functions for $60 million publicly-traded company. I negotiate third-party vendor contracts, coordinate marketing events (ranging from customer events to vendor events), assist executive management to execute business strategy through marketing efforts and ensure we are meeting our revenue goals.

I also create content for website and marketing materials and design marketing materials, including sell sheets, case studies and presentations. I coordinate our participation in trade shows and partner events, create annual reports for shareholders and coordinate quarterly calls to report revenue and financials to Wall Street. In addition, I assist the president and CEO with speaking opportunities, work with the chief financial officer and chief accounting officer on press releases and work with clients to promote what my company has done for them. I am the go-to guy for corporate messaging and ensure that the company is properly represented.

Best and Worst Parts of the Job: The best part of my job is meeting or exceeding our corporate goals.

The worst, which lately outweighs the best, is watching co-workers get laid off; working 70+ hours a week to ensure tasks are completed; managing multiple personalities. Being a manager in today's world is not easy and really takes a special type of person.

Job Tips:
1.) Network. Get to know others.

2.) Find a mentor. T his can assist with your career and getting ahead

3.) Learn, learn, learn and stay one step ahead of your competition. Learn everything you can about data services, internet commerce and web analytics. This is the wave of the future. Join user forums on LinkedIN, FaceBook and Twitter, etc.

Additional Thoughts: Look in the paper and see what positions people are hiring for. That will tell you how to shape your career. Attend and attain some sort of secondary degree, critical in today's market. Join groups and network. Never be afraid to ask for help or ask a question

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