Director Of Sales And Marketing For A Computer Support Products Company
Job Title: Director Of Sales & Marketing
Type of Company: My company sell ergonomic and IT support products. These products are used to place computers and monitor in the most optimal positions.
Education: Bachelors, Business Administrations and Marketing, Carlson School of Business, University of Minnesota
Previous Experience: Marketing manager for a semiconductor inspection equipment company.
Job Tasks: Overall, my job is to bring products made by European companies to the US, and try to find customers for these products.
The products I specialize in are used for placing monitors and computers so they are easy to work with. This could be as simple as a monitor in office where space is tight, it could be in a hospital where a doctor needs to look at a monitor during surgery, or a TV station where the editing people need to look at 8-10 TV at the same time.
The first step is to find products that I think people in the nited States will buy. To do so I need to talk to many potential customer so I know what they are trying to do (how many monitors, how should they be placed, do they need to move?).
Then I need to know what competing companies might offer. How are those competing products different? Can they do the same thing as my products? Do they cost more or less?
Once I am sure that my products are either better or cost less, I need to find out how best to sell them. Sometimes I already know companies or stores that sell products like these so I just have to meet with them and get them to sell the products. Other times I need to go to trade shows and do advertising to find companies and stores who will sell my products.
Best and Worst Parts of the Job: I really like looking for and finding new products that can do things better and can solve problems in new ways.
It can be frustrating when the new products turn out to be too expensive or if they are not ready yet and customer get angry because they can't get their product on time.
1. Practice listening to people so that you know what problems they have, so you can best help solve them.
2. Be sure to understand basic math and accounting. This job does not require advanced math and finance, but it does require many calculations such as profit margins, discount structures, and mark-ups. You will also have to talk to many different people in finance/accounting and engineering, so having a good basic understanding of math and accounting help in those meetings.
3. Learn a language and learn about different cultures. Products and customers are all over the world. You will need to work with people from all over. Whether it be French, Japanese, Chinese or any other culture, you will do much better you understand how they think and communicate.