dcsimg

Career Story: Director Of Sales And Marketing For A Hotel

Director Of Sales And Marketing For A Hotel

Job Title: Director Of Sales & Marketing

Education: BA, Johnson & Wales University

Previous Experience: Front Office Agent Sales Administrative Assistant Sales Manager

Job Tasks: I'm responsible for all sales and marketing efforts for full service hotel in downtown Boston.

I execute all pre-opening activities of sales, catering, reservations, on-line marketing, traditional communications and public relations for a 225 room, four-diamond, full service hotel.

To give you an idea of what I do in my job, here are a list of some of my accomplishments and duties:

  • Signed over 50 transient preferred accounts in year one, a list that now exceeds 150 top accounts.
  • Successfully secured the hotel's top four major clients yielding over 1000 room nights per account annually from direct competitors.
  • Built a database of over 8,500 e-mail addresses for direct marketing purposes.
  • Hired qualified candidates for the Sales & Marketing Department and presently ensure an efficient and effective organization structure.
  • Developed all pre and post-opening Sales and Marketing collateral, contracts, and client correspondence
  • Developed, implemented and keep current the hotel's Marketing Plan and Sales & Marketing manual.
  • Develop the hotel's annual budget in conjunction with the Executive Team
  • Develop sales strategies designed to maximize revenue and yield.
  • Participate in the development of yield management strategies for the hotel
  • Create and implement marketing strategies which are designed to increase awareness in the local market.
  • Develop and implement all public relations and advertising campaigns
  • Responsible for ordering and creating all hotel collateral.
  • Ensure all materials used to market the hotel are in accordance with brand standards
  • Develop and implement annual sales goals for sales team which are aligned with the hotel's overall revenue goals
  • Helped foster and maintain a culture of genuine service
  • Conduct weekly sales & marketing meetings to critique sales activities and educate sales personnel on new information concerning hotel policies, programs and immediate sales leads etc.
  • Coach leaders of revenue generating departments within the hotel in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
  • Best and Worst Parts of the Job: I like every aspect of my job. The only down side is working a few late nights and weekends

    Job Tips:
    1. You may have to work nights and weekends at first, but eventually you'll get more stable hours

    2. Start at the Front Desk. It is a great starting point for a hotel career as you get to interact will all departments. From there, choose a path that interests you

    Additional Thoughts: Try a career in hotels. There is alway something exciting going on.

Popular Schools offering Management Programs

 
Results:  10
Matching School Ads

Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!

Selected Campus Locations:
  • Online

The Secret to Getting Ahead is Getting Started

Selected Campus Locations:
  • San Diego

As a student at South University, Online Programs, you will receive the same quality instruction, variety of learning options and level of service found at the campus locations.

Selected Campus Locations:
  • Online

You can advance your career with a degree from Charter College Online.

Selected Campus Locations:
  • Online

Pursue your education at Pacific Oaks College.

Selected Campus Locations:
  • Online

The University

With over 80 years of academic achievements, Jacksonville University is a traditional, longstanding institution consistently ranked by U.S. News & World Report as one of America's best colleges.

Selected Campus Locations:
  • Online

At Widener University, we proudly cultivate challenging and culturally diverse learning environments where academics, leadership, and service come first. Founded in 1821 in Chester, Pennsylvania, Widener is nationally recognized for our commitment to civic engagement, service, and social responsibility. It is our goal to develop true leaders who inspire positive change throughout our community.

Selected Campus Locations:
  • Online

Winthrop University is a public, comprehensive university located just outside of Charlotte, North Carolina, in Rock Hill, South Carolina, 

Selected Campus Locations:
  • Online

Colorado State University-Global Campus

Colorado State University-Global Campus (CSU-Global) offers career relevant bachelor’s and master’s degree programs for working adults and nontraditional learners.

Selected Campus Locations:
  • Online

Additional Career Stories for Sales Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Sales Managers, including:

Back to Top