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Career Story: Global Sales Enablement Manager

Global Sales Enablement Manager

Job Title: Global Sales Enablement Manager

Type of Company: A research and development company that develops and sells product lifecycle management software.

Education: AA, Business, Middlesex Community College

Previous Experience: I worked as a marketing program contractor for a year at the same company where I am now employed full-time.; prior to that I was a project manager for 6 years and before that an inside sales manager at a high tech company.

Job Tasks: I coordinate training our company's outside sales and pre-sales teams worldwide for a specific product portfolio. This includes securing their training needs/gaps, defining a plan, coordinating speakers and training events, and executing this education both face-to-face and online. The topics include products, solutions, industry-specific areas and competitive alerts, and help our salesmen to be more successful. This also involves thinking about the way to reuse training materials e.g. tools, website, recordings, since I have minimal budget and travel is restricted with today's economy. As a result, I took the lead in introducing a new tool and piloting it for 3 months. We are now delivering the pilot results to corporate. It also involves accurate project planning and coordination with other product groups, marketing product managers, and other sales enablement colleagues worldwide.

Best and Worst Parts of the Job: In a company with seven thousand employees, the toughest part is getting to know the right people and ramping up was a challenge. Also, because my audience is worldwide, with today's economic climate, travel and budgets to execute events (including travel) is restricted.

The best part of my job is getting to know all these people and feeling like I'm helping contribute to the success of the sales teams.

Job Tips: Sales enablement is up and coming. Research what it means and how others are successful in this role.

Be creative in the way you present yourself to a hiring manager. I was told initially that I wasn't technical enough for the role. I said 'you can continue to offer sales training in the way you always did - with an R&D spin - or you can do it from a sales person's perspective (which was my background)." I got the job.

Be cognizant of the economic climate today. Training is a must that sometimes gets washed off the critical list. Again, be creative in how you can demonstrate value (e.g. virtual training and saving a recording for replay/reuse).

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