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Career Story: Sales Manager At An Auto Dealership

Sales Manager At An Auto Dealership

Job Title: Sales Manager

Education: A.S. North Shore Community College

Job Tasks: My company retails new and pre-owned MINI Cooper automobiles. as the highest volume MINI Cooper reatiler for new and used MINIs in the U.S., it is a busy store, with an excellent reputation.

A typical day on the job involves reviewing sales leads with the sales staff and updating the stores Customer Retention Management System. This involves making sure all contact information is included, as well as notes to update progress with leads and prospects. I review current and incoming inventory, and upgrade or modify the same to insure that incoming stock is properly configured and priced. I am also responsible for forecasting monthly new and used car sales based on past performance and curent market conditions.

In addition, I ensure that new and pre-owned inventory is properly displayed and labeled for acccurate descriptions. I review upcoming deliveries with the service department and delivery co-ordinator to assure a smooth delivery to the customer. I review and follow up with retail customer satisfaction surveys. I also work with the MINI USA factory representatives regarding monthly performance and plans for marketing their products, as well as new and planned product and its introduction.

In additon, I work with the marketing department to plan and implement upcoming advertising and marketing programs to insure a constant flow of business and floor traffic. Managers meetings are held with the general manager on a weekly basis to review performance and progess, as well as plan marketing strategy.

Best and Worst Parts of the Job: The best part of the job is selling a product with a dedicated and enthusiastic following; people never fail to smile when driving, buying, or talking about MINI Coopers. To be well paid for being involved in the MINI community was extremely rewarding.

The worst part of the job was dealing with the negative perception that the public in general had of car sales people.

Job Tips:
1. Be prepared for dissapointment- suucessful sales people do get turned down frequently. Stick with it, and be enthusiastic.

2. Learn the product; a successful sales person knows what he is talking about.

3. Be honest with your customers, your employer and yourself at all times.

4. Be prepared to work long hours - the retail business involves working weekends and many holidays.

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