dcsimg

Advertising Sales Agents

Advertising sales agents, also known as advertising account executives or advertising sales representatives, sell advertising services to clients. The advertising account executive directs the client's advertising campaign. Advertising sales agents also serve as the connection between an advertising agency and the client. They typically work closely with the client's advertising manager. Obtaining new clients is an important part of the job.

They collaborate with the art, copywriting and marketing departments to develop advertising campaigns. In small agencies, the owner or partners handle the copywriting and art and other creative work and also perform the duties of an account executive.

Advertising sales agents also sell advertising on behalf of periodicals, newspapers, television stations, radio stations, telephone directories, direct mail and outdoor advertisers, and web sites. Firms that are regionally based typically have advertising account executives that deal with local clients and other agents that solicit advertising from national advertisers.

Responsibilities

  • Obtain new clients
  • Perform research for an advertising campaign
  • Determine the client's needs and goals
  • Determine the target market
  • Become familiar with the client's products
  • Develop a creative concept
  • Prepare a budget for an advertising campaign
  • Make sales projections for the advertising campaign
  • Make sure the advertising campaign adheres to the schedule
  • Make changes to the advertising campaign if it's not achieving expected results

Job Characteristics

Most advertising sales representatives occasionally work outside of their office to meet with clients and potential clients. Many agents work more than 40 hours a week and have irregular hours. Some agents are able to determine their own work schedules.

The job can be stressful at times since income and job security depend on the agent's ability to maintain their client's and expand his or her clientele. Generally, companies establish monthly sales quotas for advertising sales agents which can add pressure to the job.

Advertising sales representatives need good interpersonal, organizational and communication skills. A pleasant personality is also important for the occupation. Creativity is a useful trait for advertising sales agents that have to develop new ways for attracting clients and servicing their existing clients.

Employment Outlook

The Bureau of Labor Statistics has projected a 7 percent employment growth for advertising sales agents during the 2008 to 2018 timeframe which is about as fast as the average for all occupations. New job opportunities may be created due to the growing amount of online advertisers, cable channels and other advertising media. The projected growth will probably be partially offset by the decline in print media.

In 2008 about 33 percent of advertising sales agents worked in advertising, public relations and related services. Approximately 32 percent worked for newspaper, periodical, book and directory publishers. Approximately 17 percent were employed in television and radio broadcasting. Media representative companies are included in the advertising and related services industry.

In 2008 the median annual earnings, including commissions, for advertising sales agents was $43,480. The highest paid 10 percent earned more than $93,600. Performance based pay, including commissions and bonuses can be a large portion of an advertising sales representative's earnings. Most employers provide some combination of a salary, bonuses and commissions.

Education, Certification, and Licensing

Some employers prefer candidates that have earned a college degree, especially for jobs provided by large employers that include meeting clients. Small companies are more willing to hire those with only a high school diploma. Training is usually provided on the job. Educational requirements are not likely to be as strict for individuals that have been successful at selling other products. Useful courses include marketing, advertising, communication, leadership and business.

Resources

Major Employers

The top job providers are the advertising and related services industry, television stations, radio stations, newspapers, magazines, direct mail and outdoor advertisers, web sites and directories.

Schools for Advertising Sales Agents are listed in the Browse Schools Section.

Metro Areas Sorted by Total Employment for
Advertising Sales Agents

Listed below are the 10 largest metro areas based on the total number of people employed in Advertising Sales Agents jobs , as of 2016

     
Metro Area Total Employment Annual Mean Salary
Los Angeles-Long Beach-Anaheim 9,380 $76,880
Miami-Fort Lauderdale-West Palm Beach 3,760 $65,720
Atlanta-Sandy Springs-Roswell 3,600 $88,620
San Francisco-Oakland-Hayward 2,560 $95,050
Detroit-Warren-Dearborn 2,510 $50,350
Dallas-Fort Worth-Arlington 2,260 $60,960
Tampa-St. Petersburg-Clearwater 2,200 $46,870
Phoenix-Mesa-Scottsdale 1,970 $51,580
Seattle-Tacoma-Bellevue 1,690 $53,490
Houston-The Woodlands-Sugar Land 1,450 $51,480

Compare Total Employment & Salaries for Advertising Sales Agents

Use our handy tool to see what employment and salary numbers look like for two different metro areas

Select State
Select Metro Area 1
Select Metro Area 2
Employment
Salary

Total employment and salary for professions similar to advertising sales agents

Most Popular Industries for
Advertising Sales Agents

These industries represent at least 1% of the total number of people employed in this occupation.

Industry Total Employment Percent Annual Median Salary
Professional And Technical Services 59,090 36% $48,680
Traditional Publishing 54,500 33% $38,120
Media And Broadcasting 31,240 19% $42,290
Movie And Music 4,370 2% $62,160
Other Information Services 1,750 1% $45,240
Click the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab.
Click the Request Info buttons to request more information from a representative at the school.
 
Results:  10
Matching School Ads
Programs
  • Innovation & Entrepreneurship, Master of Science (Online)
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
Programs
  • Business Management
  • A Los Angeles-based private college offering programs in medical sciences, legal studies, and graphic design since 1985.
  • Has weekend programs, including certified  veterinary technology, nurse assistant, and hemodialysis technician.
  • Showcases visual communication students’ artwork and design through campus magazine.
  • 3 campuses in Southern California.
  • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).
camnpus icon
Ontario
Request Info
Programs
  • Business Office Administration (10-Month Diploma Program)
  • Dedicated to providing  career training since 1975.
  • Has 13 campus locations in Southern California and a campus in Morrow, GA.
  • Provides flexible class times including weekends.
  • Offers curriculum that ranges from 8 month diploma programs to 16-month Associate of Applied Science degree programs.
  • Has admissions professionals available to help students decide which diploma or degree program they should pursue.
  • Gives job placement assistance strengthened by relationships with local employers.
camnpus icon
Ontario
Request Info
Programs
  • Business Administration (BS)

The Secret to Getting Ahead is Getting Started

 

Congratulations! Your interest in California College San Diego is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.

camnpus icon
San Marcos
Request Info
Programs
  • Bachelor of Science in Business
  • Associate of Arts in Business
  • Master of Business Administration
  • For nearly a century, CIU has provided an enriching Christ-centered education
  • CIU is SACSCC and ABHE accredited to ensure students’ academic & spiritual growth
  • Students receive one-on-one attention from talented & experienced professors
  • 497 undergrads with an avg. class size of 20, for strong educational experiences
  • Many students receive financial aid if they are eligible
Programs
  • Ph.D. Organizational Leadership
  • Designated a 2015 Military Friendly School by Victory Media for the 4th consecutive year.
  • Listed on the President’s Higher Education Community Service Honor Roll in 2013, for the sixth consecutive year.
  • Links students to hundreds of training opportunities ( beyond their traditional internships and practicum) at their many “partner agencies” in each of their local communities. 
  • Accredited by the Western Association of Schools and Colleges (WASC).
camnpus icon
Los Angeles
Request Info
Programs
  • Business Management and Accounting
  • Offers career placement assistance services to recent graduates.
  • Our short-term allied health programs will give you the skills and knowledge to become a part of the exciting health care field.
  • Programs include Medical Office Specialist, Medical Assistant, Dental Assistant and Healthcare Administration.
  • Accredited by the Accrediting Bureau of Health Education Schools (ABHES).
  • Main campus is located in Van Nuys, California, north of Los Angeles.
camnpus icon
Panorama City
Request Info
Programs
  • Master of Business Administration - Healthcare Management
  • Teaches academic excellence, career preparation, & civic engagement for success
  • More than 40 undergraduate majors and 50 minors, including top-ranked programs
  • In a recent survey, 90% of seniors rated overall experience as excellent or good
  • Middle States Commission on Higher Education w/110 acre campus near Philadelphia
  • Military Friendly School in the top 20 % helping military families, Victory Media
Programs
  • Graduate Certificate in Human Resource Analytics and Mangement
  • Master of Science in Human Resource Analytics and Management
  • AU challenges students to combine serious study with real-world experience
  • 8 schools & 150+ programs including bachelor’s, master’s & doctoral degrees
  • MSA accredited with multiple accreditations per program, located in Wash. D.C.
  • Ranked #74 in “Best National Universities” by US News and World Report
  • Multiple financial aid options for eligible students in need
Programs
  • M.A. Organizational Leadership and Change
  • Founded over 60 years ago on the principles of inclusion and social justice.
  • Offers credit for previous life and work experience.
  • Equipped with over 17,000 titles in their library.
  • Has 3 semesters and 6 start dates a year.
  • Located in Pasadena, CA, with instructional sites in Sacramento, Salinas, Santa Cruz, and Visalia as well as online options.
  • Accredited by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges (WASC).

We have some additional detailed pages at the state level for Advertising Sales Agents.

Numbers in parentheses are counts of relevant campus-based schools in the state; online schools may also be available.

Back to Top