dcsimg

Public Relations Managers

Public relations managers direct publicity programs which have been created to enhance or protect the public image of a company, an organization or an individual. A PR manager oversees a staff of public relations workers. Public relations managers working in industries often answer questions and direct information to groups including consumers, stockholders and the general public. PR managers work in practically all industries.

Some of the common job titles are public relations director, communications director, community relations director, director of public relations and public affairs director.

A PR manager may also be asked to improve relations between employees and management. They might be responsible for inter-office newsletters and communications which are utilized to promote the company's image with company employees.

Some public relations managers collaborate with top-level managers to develop annual financial reports. They may be asked to clarify to public interest groups or community groups a company's stance on important issues.

In some companies, a public relations manager may analyze a sales promotion campaign to ensure the campaign is compatible with public relations goals and activities. They use various forms of media to convey their message.

Responsibilities

  • Supervise, assign and evaluate the activities of the public relations staff
  • Oversee promotional events, charity functions and business shows
  • Monitor social and industry trends
  • Assist high level managers with writing speeches
  • Write press releases
  • Determine the best way to communicate with a particular group
  • Develop and maintain a company's image
  • Respond to requests for information regarding the activities or status of an employer
  • Oversee communications budgets

Job Characteristics

PR managers typically have an office situated near the top executives. Public relations firms usually have plush offices since they are often the setting for meetings with media representatives and the public. PR managers may travel in order to meet with clients, special interest groups, the public and other groups and individuals.

Excellent written and oral communication skills are vital for the position. Enthusiasm and charm are valuable assets for a PR manager. They need to be able to deal with a wide variety of people and have good managerial skills. They also need to be able to work effectively under pressure.

Employment Outlook

The Bureau of Labor Statistics has forecasted a 17 percent employment growth for public relations managers from 2006 to 2016. Forecasted job growth varies by industry. In 2006 the median annual earnings for public relations managers was $82,180.

Public relations managers are often hired from the public relations staff within a company or organization. Some successful public relations personnel may move up to the position of public relations director. Those in public relations management may move up to top executive positions. Advancement is often primarily based on experience, ability and leadership qualities.

A good way to initiate a career in public relations is being involved with a nonprofit organization. The valuable experience gained via a nonprofit organization will help public relations specialists acquire a job in private industry which typically have a higher pay scale.

Education, Certification, and Licensing

Many public relations managers have advanced degrees in the field they are employed in. A PR Manager working for a government agency may have a master's degree in public administration. Employers often seek applicants with a bachelor's or a master's degree in public relations or journalism.

Beneficial college courses include public affairs, public speaking, political science, business administration, advertising, sociology, psychology, creative and technical writing, graphic and audiovisual production, and journalism.

Some public relations managers attend seminars and continuing education programs in order to stay current in the field. Receiving accreditation from the Public Relations Society of America can be helpful for acquiring a job in the profession. Accreditation requires passing an oral and written test and five years experience.

Resources

Major Employers

The top employers are private industry, service providing industries, public relations agencies, government agencies, colleges and universities, and hospitals. Service providing industries such as educational services, finance and insurance; professional, scientific and technical services; social assistance and healthcare are major employers for public relations managers.

Schools for Public Relations Managers are listed in the Browse Schools Section.

Metro Areas Sorted by Total Employment for
Public Relations Managers

Listed below are the 10 largest metro areas based on the total number of people employed in Public Relations Managers jobs , as of 2016

     
Metro Area Total Employment Annual Mean Salary
Los Angeles-Long Beach-Anaheim 2,410 $131,520
San Francisco-Oakland-Hayward 1,980 $146,460
Seattle-Tacoma-Bellevue 1,600 $115,720
Atlanta-Sandy Springs-Roswell 1,240 $117,730
Dallas-Fort Worth-Arlington 1,240 $134,020
Phoenix-Mesa-Scottsdale 940 $99,560
Houston-The Woodlands-Sugar Land 910 $139,570
Baltimore-Columbia-Towson 710 $111,010
Denver-Aurora-Lakewood 630 $134,750
Miami-Fort Lauderdale-West Palm Beach 590 $125,300

Compare Total Employment & Salaries for Public Relations Managers

Use our handy tool to see what employment and salary numbers look like for two different metro areas

Select State
Select Metro Area 1
Select Metro Area 2
Employment
Salary

Total employment and salary for professions similar to public relations managers

Career Stories (Job Profiles) for Public Relations Managers

To find out more about building a career as Public Relations Managers, we spoke with professionals in the field across a variety of specialties. Learn about their experiences on the job, the steps they took to complete their education, and what it takes to excel in this industry. Click the link to see a story.

All Types

Source : 2016 Occupational Employment Statistics, Bureau of Labor Statistics, U.S. Department of Labor, BLS.gov

Most Popular Industries for
Public Relations Managers

These industries represent at least 1% of the total number of people employed in this occupation.

Industry Total Employment Percent Annual Median Salary
Professional And Technical Services 8,280 16% $109,920
Non-profit 7,860 15% $79,600
Education 5,810 11% $80,110
Business Management 4,970 9% $101,130
Government 4,090 8% $76,600
Banking And Credit 3,050 6% $97,560
Social Service 2,370 4% $55,750
Securities And Investment 1,910 3% $115,800
Hospital 1,780 3% $86,140
Insurance 1,340 2% $92,260
Performing Arts And Sports 1,190 2% $75,570
Office Services And Staffing 990 1% $85,740
Museums And Historic Attractions 610 1% $69,550
Telecommunications 610 1% $123,520
Medical Office 570 1% $73,170
Traditional Publishing 570 1% $116,640
Electronics And Computer 530 1% $117,390
Media And Broadcasting 520 1% $94,480
Click the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab.
Click the Request Info buttons to request more information from a representative at the school.
 
Results:  10
Matching School Ads
Programs
  • Public Relations, Master of Arts (Online)
  • Push Your Creativity To The Next Level.
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
Programs
  • MS in Marketing: Public Relations
  • MHA: Public Relations
  • MS in Marketing: Sports Marketing and Media
  • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
  • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
  • Transfer up to 90 credits into an undergraduate degree program.
  • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
Programs
  • BA in Communication/Public Relations and Advertising
  • BA in Communication
  • BA in Communication/Media Studies

Discover the Difference a Community of Support Makes in Your Educational Journey. From Application to Graduation, the Support You Need to Achieve Your Goals. 100% Online.

New England College was founded in 1946 to educate soldiers coming home from war. The same great support system that welcomed returning GIs is still a hallmark of NEC today. From enrollment services representatives who’ll guide you through the application process to interactive tools that help you collaborate with instructors and classmates, NEC inspires you to reach the milestones of your educational journey.

Programs
  • Graphic Arts (AAS)
  • Graphic Arts (BS)
  • Graphic Arts - Information Design (BS)

The Secret to Getting Ahead is Getting Started

 

Congratulations! Your interest in California College San Diego is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.

camnpus icon
National City
Request Info
Programs
  • Internet Marketing Certificate
Benedictine University offers a liberal arts and professional education guided by Roman Catholic tradition. We prepare our students for a lifetime of leadership and responsible citizenry.
Programs
  • B.A. in Advertising and Public Relations with an Emphasis in Advertising Design
  • B.A. in Communications
  • B.S. in Marketing
  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Programs
  • Fashion & Retail Marketing (AS)
  • Marketing & Entertainment Management (BS)
  • Online and ground-based program areas include Fashion Marketing and Management and more.
  • Students can study branding, event management, and public relations to help them prepare for a marketing career
  • Course topics include Fundamentals of Business, Brand Strategy, Project Management, and Principles of Market Research
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
  • Join our next Open House on 10/21 (10/28 @ select locations)!
Programs
  • Master of Science in Communication
  • Graduate Certificate in Strategic Communication Management
  • Recognized for academic excellence, meaningful research & graduate achievement
  • Accredited by the Higher Learning Commission w/ programmatic accreditations
  • More than 200 majors with a beautiful campus location in Indiana
  • Top 5 public university in the U.S according to the Wall Street Journal
  • Has a helpful Academic Success Center to help students reach their potential
Programs
  • Bachelors in Communication
  • Bachelors in Marketing
  • The first and only 100% online, fully accredited public university in the United States
  • No set class times or locations
  • Affordable tuition, guaranteed not to increase as long as you are enrolled
  • Accelerated eight-week terms
  • Classes start every month
Programs
  • A.S. in Marketing
  • B.S. in Marketing
  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses help make it possible for students to earn a bachelor’s degree in as little as 24 months and a master’s degree in 12-18 months.

We have some additional detailed pages at the state level for Public Relations Managers.

Numbers in parentheses are counts of relevant campus-based schools in the state; online schools may also be available.

Back to Top