dcsimg

Sales Managers

Sales managers set goals, assign sales territories, set quotas and develop training programs for their salespersons. Sales managers work in virtually every industry. Those in sales management evaluate sales statistics to determine sales potential and inventory requirements and to learn about customer's preferences. A sales manager strives to maximize profits.

In large companies that have multiple products a sales manager often manages regional and local sales managers and their staffs. Those in sales management positions also offer strategies and techniques to sales representatives in order to improve their sales performance.

Often, small companies have just one sales manager, however some large companies have managers to oversee each level of the sales operation. A large company might have regional sales managers, general sales managers and home office and overseas sales managers. Some of the job titles are director of sales, regional sales manager, vice president of sales, district sales manager and sales and marketing vice president.

Responsibilities

  • Oversee the distribution of products to customers
  • Make performance evaluations of sales representatives
  • Resolve customer complaints about sales and service
  • Determine prices and discount rates
  • Analyze reports and operations records to project sales and profitability
  • Develop budgets and approve budget expenditures
  • Study customer preferences to determine the focus of sales efforts
  • Consult with department heads on various subjects

Job Characteristics

Sales managers should have good motivational, organizing and interpersonal skills. They should also be effective leaders and be able to persuasively communicate with others orally and in writing. Those in sales management often work more than a forty hour week. Typically their work is based on a set number of projects and not a set number of working hours.

Employment Outlook

Employment for sales managers is expected to increase by 10% from 2006 to 2016. Those with a college degree, a high level of creativity, excellent communication skills and related experience should have the best job opportunities. Salaries vary substantially, however, the median annual earnings in 2008 for sales managers was $97,260.

The size of their sales territory is an important factor in determining their salary. Many managers achieve bonuses equal to 10 percent or more of their salary and some are given stock options. Regarding the popular industries, the industry with the highest median annual earnings for sales managers is professional and commercial equipment and supplies merchant wholesalers.

Experienced, successful sales representatives that have good leadership abilities have opportunities to advance into a sales manager position. Some sales managers began as sales representatives or started out in advertising, marketing or product management. In addition, some sales managers become top executives.

Education, Certification, and Licensing

Some employers prefer candidates that hold a bachelor's or master's degree in business administration with an emphasis on marketing. In highly technical industries such as electronics and computer manufacturing, employers typically seek candidates that have a business and a technical degree.

Helpful college courses include, management, economics, business law, statistics, mathematics, finance and accounting. Computer classes are also helpful. In addition, an internship while the candidate is attending school can be highly beneficial.

In partnership with colleges and universities, a number of marketing and related associations sponsor local or national management training programs. The courses provided include sales management evaluation, brand and product management, international marketing, interactive marketing, telemarketing and direct sales, promotion and market research.

Resources

Major Employers

The major job providing sectors are wholesale trade, retail trade, finance and insurance, and manufacturing.

Schools for Sales Managers are listed in the Browse Schools Section.

Metro Areas Sorted by Total Employment for
Sales Managers

Listed below are the 10 largest metro areas based on the total number of people employed in Sales Managers jobs , as of 2016

     
Metro Area Total Employment Annual Mean Salary
Los Angeles-Long Beach-Anaheim 27,110 $130,800
Atlanta-Sandy Springs-Roswell 11,860 $133,680
San Francisco-Oakland-Hayward 11,140 $152,620
Phoenix-Mesa-Scottsdale 8,770 $113,110
Dallas-Fort Worth-Arlington 7,810 $144,270
Houston-The Woodlands-Sugar Land 6,920 $151,960
San Jose-Sunnyvale-Santa Clara 6,330 $158,440
San Diego-Carlsbad 5,670 $122,090
Detroit-Warren-Dearborn 5,630 $143,420
Seattle-Tacoma-Bellevue 5,420 $134,810

Compare Total Employment & Salaries for Sales Managers

Use our handy tool to see what employment and salary numbers look like for two different metro areas

Select State
Select Metro Area 1
Select Metro Area 2
Employment
Salary

Total employment and salary for professions similar to sales managers

Career Stories (Job Profiles) for Sales Managers

To find out more about building a career as Sales Managers, we spoke with professionals in the field across a variety of specialties. Learn about their experiences on the job, the steps they took to complete their education, and what it takes to excel in this industry. Click the link to see a story.

All Types

Source : 2016 Occupational Employment Statistics, Bureau of Labor Statistics, U.S. Department of Labor, BLS.gov

Most Popular Industries for
Sales Managers

These industries represent at least 1% of the total number of people employed in this occupation.

Industry Total Employment Percent Annual Median Salary
Durable Goods Wholesale 32,030 9% $112,390
Auto And Auto Parts Dealers 25,980 7% $104,000
Business Management 25,320 7% $106,980
Professional And Technical Services 22,300 6% $124,470
Non-durable Goods Wholesale 21,720 6% $101,290
Office Services And Staffing 15,060 4% $78,230
Banking And Credit 12,690 3% $105,930
Insurance 12,520 3% $102,420
Department And General Stores 11,480 3% $54,070
Online Wholesale 11,020 3% $114,670
Clothing Stores 7,610 2% $55,120
Traditional Publishing 7,290 2% $109,050
Electronics And Computer 6,890 2% $118,330
Hotel And Accomodation 5,680 1% $64,610
Machinery 5,550 1% $97,310
Telecommunications 5,540 1% $115,150
Grocery Stores 5,110 1% $63,190
Securities And Investment 5,070 1% $146,730
Metal Products 4,800 1% $93,260
Miscellaneous Retail Stores 4,480 1% $62,230
Chemicals 3,630 1% $113,050
Furniture Stores 3,590 1% $77,450
Food 3,450 1% $97,190
Click the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab.
Click the Request Info buttons to request more information from a representative at the school.
 
Results:  10
Matching School Ads
Programs
  • Innovation & Entrepreneurship, Master of Science (Online)
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
Programs
  • Business Management
  • A Los Angeles-based private college offering programs in medical sciences, legal studies, and graphic design since 1985.
  • Has weekend programs, including certified  veterinary technology, nurse assistant, and hemodialysis technician.
  • Showcases visual communication students’ artwork and design through campus magazine.
  • 3 campuses in Southern California.
  • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).
camnpus icon
Alhambra
Request Info
Programs
  • Business Office Administration (10-Month Diploma Program)
  • Dedicated to providing  career training since 1975.
  • Has 13 campus locations in Southern California and a campus in Morrow, GA.
  • Provides flexible class times including weekends.
  • Offers curriculum that ranges from 8 month diploma programs to 16-month Associate of Applied Science degree programs.
  • Has admissions professionals available to help students decide which diploma or degree program they should pursue.
  • Gives job placement assistance strengthened by relationships with local employers.
camnpus icon
El Monte
Request Info
Programs
  • Business Management & Accounting (AAS)
  • Accounting (BS)

The Secret to Getting Ahead is Getting Started

 

Congratulations! Your interest in California College San Diego is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.

camnpus icon
San Marcos
Request Info
Programs
  • Master of Business Administration
  • Master of Business Administration - Business Process Innovation
  • Dual Master of Jurusprudence in Corporate and Business Law / Master of Business Administration
  • Teaches academic excellence, career preparation, & civic engagement for success
  • More than 40 undergraduate majors and 50 minors, including top-ranked programs
  • In a recent survey, 90% of seniors rated overall experience as excellent or good
  • Middle States Commission on Higher Education w/110 acre campus near Philadelphia
  • Military Friendly School in the top 20 % helping military families, Victory Media
Programs
  • Master of Science in Accountancy
  • Awakens, nurtures, & empowers learners to ethical lives of service & leadership
  • An accredited university by the HLC with multiple specialty accreditations
  • 16:1 student/faculty ratio with professors who are dedicated to student success
  • 120+ programs to choose from for graduates and undergraduate degree options
  • 2017 "Best Regional Universities, Midwest" & "Best Value" by US News & World Report
Programs
  • Ph.D. Organizational Leadership
  • Designated a 2015 Military Friendly School by Victory Media for the 4th consecutive year.
  • Listed on the President’s Higher Education Community Service Honor Roll in 2013, for the sixth consecutive year.
  • Links students to hundreds of training opportunities ( beyond their traditional internships and practicum) at their many “partner agencies” in each of their local communities. 
  • Accredited by the Western Association of Schools and Colleges (WASC).
camnpus icon
Los Angeles
Request Info
Programs
  • Business Management and Accounting
  • Offers career placement assistance services to recent graduates.
  • Our short-term allied health programs will give you the skills and knowledge to become a part of the exciting health care field.
  • Programs include Medical Office Specialist, Medical Assistant, Dental Assistant and Healthcare Administration.
  • Accredited by the Accrediting Bureau of Health Education Schools (ABHES).
  • Main campus is located in Van Nuys, California, north of Los Angeles.
camnpus icon
Panorama City
Request Info
Programs
  • Business Administration - Bachelor of Science
  • Business Administration - Associate of Applied Science
  • Part of the Delta Career Education Corporation.
  • Each campus features a public spa and/or salon where students can gain real-world experience.
  • 17 campuses across the United States, with online options as well.
  • Accredited by the Accrediting Council for Independent colleges and Schools (ACICS), with programmatic accreditation by the Commission on Accreditation of Allied Health Education Programs (CAAHEP).
  • Originally founded in 1916 in Wilmington, North Carolina by Judge Leon Motte.
Programs
  • Certificate - Business Office Administration
  • At Charter College the entire curriculum is built around student success
  • Accredited by the ACICS with easy-to-use online remote classroom platforms
  • Offers training programs in healthcare, business, veterinary care, IT, & more
  • Receive excellent online support from faculty and staff members
  • Many members of the military have found their ideal fit at Charter College

We have some additional detailed pages at the state level for Sales Managers.

Numbers in parentheses are counts of relevant campus-based schools in the state; online schools may also be available.

Back to Top